SUNNYVALE, Calif., Oct. 21, 2013 /PRNewswire/ -- Digital Air
Strike, the nation's leading automotive social media, online
reputation and lead-response company, today announced a new
partnership with Cars.com, the premier online resource for
buying and selling new and used cars.
Digital Air Strike has built the industry's first direct
customer survey integration process that allows car buyers and
service customers to turn their dealership survey feedback into a
Dealer Review on Cars.com, all without leaving the Digital Air
Strike survey environment. The seamless new feature is a turnkey
way for dealerships to leverage familiar customer touch points to
build review volume on Cars.com, one of the top review platforms
consumers turn to when selecting a dealership, as ranked by car
buyers in the 2013 Automotive Social Media Trends Study.
This integration is available exclusively through Digital
Air Strike's newly released Review Surge 3.0 product. This solution
automatically generates a survey after a patron buys or services a
vehicle at the dealership. The dealership's Dealer Management
System (DMS) triggers a survey with the option of seamlessly
leaving feedback on Cars.com within 24 hours of each customer
transaction, thus making the reviews generated "verified customer
reviews".
For dealerships, this new product will help increase the
number and frequency of reviews on Cars.com, providing a more
robust view of their overall sales and service
experience. For dealership customers, the
integration provides an easy, automated way to share their
experience on Cars.com, informing future customers about what they
can expect if they choose to visit the dealership for sales or
service.
Supporting Quotes
"We are very pleased to be partnering with Cars.com," said
Alexi Venneri, Co-founder and Chief
Executive Officer at Digital Air Strike, "Digital Air Strike is the
first social media company to have this deep integration with an
online review platform, and we have already seen positive results
for our clients and consumers alike."
"We pride ourselves on making it easy for shoppers to
leave reviews on our site, which has contributed to how quickly
review volume has grown – in just over two years, we've generated
over 280,000 Dealer Reviews on our site," said Kit Read, Cars.com Product
Manager. "In the context of the dealership's
follow-up process, this integration aims to eliminate steps for
customers while maintaining both the quality and value of the
Dealer Review shared."
About Digital Air Strike
Digital Air Strike provides the industry's most complete
automotive social media and digital marketing solution and is a
recognized leader in the industry. The company has been named one
of the Top 10 Most Interesting and Innovative Automotive Companies
of 2013 and has been given the 2013 Dealers Choice Award for
Reputation Management.
Digital Air Strike has developed a turnkey program that
includes fully managing social media sites, online reputation, and
digital lead responses for dealerships nationwide. The company
offers multiple tiers of service, ranging from targeted social
media and review site management to comprehensive multi-vehicle
quoting with behavioral targeting capabilities. Working with the
top OEM's and dealer groups in the industry, Digital Air Strike has
a proven track record of helping automotive dealers, dealership
groups, and manufacturers engage with more consumers while
delivering increased website traffic. Additional information is
available at www.digitalairstrike.com and
www.facebook.com/digitalairstrike.com.
About
Cars.com
Cars.com is
an award-winning online destination for car shoppers that offers
information from consumers and experts to help buyers formulate
opinions on what to buy, where to buy and how much to pay for a
car. Cars.com offers thousands of new and used vehicle
listings, consumer reviews, side-by-side comparison tools, photo
galleries, videos, unbiased editorial content and many other tools.
Cars.com put millions of car buyers in control of
their shopping process with the information they need to make
confident buying decisions. Launched in June
1998, Cars.com is a division of
Classified Ventures LLC, which is owned by leading
media companies, including Belo (NYSE: BLC), Gannett Co., Inc.
(NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and
The Washington Post Company (NYSE: WPO).
SOURCE Digital Air Strike
