Independent Research Firm Names Cingular as 'Front-Runner' in Wireless B2B Segment
20 Janvier 2005 - 4:00PM
PR Newswire (US)
Independent Research Firm Names Cingular as 'Front-Runner' in
Wireless B2B Segment Wave(TM) Report Findings Give Nation's Largest
Wireless Company Nod in Key Evaluation Categories ATLANTA, Jan. 20
/PRNewswire/ -- Cingular Wireless has been named as the
"front-runner" in the wireless business-to-business marketplace in
Forrester Research, Inc.'s January 2005 "US 2.5 And 3G Business
Services" report. Forrester announced its findings this week.
Cingular Wireless was among the select companies that Forrester
invited to participate in its Forrester Wave(TM) report. In this
evaluation, Cingular Wireless was cited as a strong performer in
U.S. 2.5 and 3G Business Services. The technology research firm
said it found Cingular Wireless to be the front-runner in each of
its three key areas of evaluation: current offering, market
presence and strategy. In particular, Cingular was cited for an
"excellent" business customer care strategy originally established
by the former AT&T Wireless, and scored highest for "business
customer care" among the major U.S. wireless providers in the
evaluation. Forrester also noted that Cingular "has some excellent
business customer care and support strategies, particularly in its
use of third-party partners (developers, SIs, etc.), comparatively
wide international roaming capabilities, and support of a very wide
range of devices targeted for use by mobile professionals." In
addition, it cited Cingular for its ranking as the top provider of
2.5/3G BlackBerry(R) wireless e-mail devices in the nation. "Anyone
can call themselves 'the best' but the proof lies in the validation
of that claim by highly respected and credible third-party
organizations such as Forrester Research," said Kent Mathy,
president of Cingular Wireless' Business Markets Group.
"Forrester's ranking of Cingular as the front-runner in the
wireless B2B space is wonderful news and we are committed to
maintaining that status over the long haul. That means that the
customer will remain our primary focus, and we will continue to be
at the forefront in introducing the cutting-edge technology
enhancements, products and services that companies need to keep
their employees connected to the critical information they need to
maintain a competitive edge." At the core of Cingular Wireless'
business-to-business activities is the Business Markets Group. The
Business Markets Group is a nationally focused B2B organization
that gives business customers access to sales and support
professionals in the areas of sales, customer care, ordering,
product and offer development, and solutions deployment who are
focused solely on their specialized needs. Cingular Wireless serves
95 of the Fortune 100 companies, and counts more than 80 percent of
the Fortune 500 and over 1,200 federal, state and local government
agencies as customers. ABOUT CINGULAR WIRELESS Cingular Wireless is
the largest wireless carrier in the United States, serving more
than 46 million customers. Cingular, a joint venture between SBC
Communications (NYSE:SBC) and BellSouth (NYSE:BLS), has the largest
digital voice and data network in the nation and the largest
mobile-to-mobile community of any national wireless carrier.
Cingular is the only U.S. wireless carrier to offer Rollover(SM),
the wireless plan that lets customers keep their unused monthly
minutes. Details of the company are available at
http://www.cingular.com/. Get Cingular Wireless press releases
e-mailed to you automatically. Sign up at
http://www.cingular.com/newsroom . DATASOURCE: Cingular Wireless
CONTACT: John Kampfe of Cingular Wireless, +1-908-696-4536, or
wireless, +1-908-432-3473 Web site: http://www.cingular.com/
http://www.cingular.com/newsroom
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