Multimedia News Release - America Has Voted: TXT Messaging Is In
27 Mai 2005 - 12:06AM
PR Newswire (US)
Multimedia News Release - America Has Voted: TXT Messaging Is In
Cingular Wireless and FOX's 'American Idol' Set Record Breaking
Numbers in Text Messaging ATLANTA, May 26 /PRNewswire/ -- Cingular
Wireless announced today it has set a new record for wireless text
messaging in the fourth season of "American Idol." The company
recorded more than 41.5 million text messages throughout the show's
12-week voting period, which is believed to represent the largest
volume of text messaging in a single campaign in the history of the
U.S. wireless industry. To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/cingular/22027/ The number of text
messages in the fourth season of "American Idol" more than tripled
the amount of text messages recorded in the 2004 season. Text
messages include votes, trivia, sweepstakes entries, TXT chats, fan
club and vote number reminders. This year, Cingular's 50 million
customers had the opportunity to vote each week via text messaging
for their favorite 'American Idol' contestants, compared to 21
million customers in 2004 that were a part of AT&T Wireless.
Cingular acquired AT&T Wireless in October 2004. "The fourth
season of 'American Idol' has helped to spur a national wireless
text messaging boom," said John Burbank, vice president of
sponsorships for Cingular Wireless. "Cingular's success with
'American Idol' shows that texting is becoming as common as talking
on wireless phones. Our continued success with American Idol
validates our view that consumers will embrace advanced wireless
services like text messaging if you give them a compelling reason
to do so." Cingular customers had exclusive wireless access to
"American Idol" throughout the season with new services including
TXT chats with Idol contestants, and convenient vote number
reminders listing all of the "American Idol" contestants who
performed that week. In addition, Cingular customers could connect
to the show with Idol Wireless Fan Club to keep up with the latest
Idol news, play Idol Trivia on their wireless devices or download
"American Idol"-related ringtones such as the show's theme song, or
songs from past favorites Kelly Clarkson, Clay Aiken, Ruben
Studdard or Fantasia. Mobliss provided the key technology behind
"American Idol" text voting, the Idol Wireless Fan Club, and mobile
vote reminder messages. This is Mobliss' third consecutive year of
powering text voting for "American Idol." The company was awarded
the "Best Wireless Campaign of 2004" at the AD:TECH awards in
November 2004 for their interactive "American Idol Season 3"
campaign. About Cingular Wireless Cingular Wireless is the largest
wireless carrier in the United States, serving 50.4 million
customers. Cingular, a joint venture between SBC Communications
Inc. (NYSE:SBC) and BellSouth Corporation (NYSE:BLS), has the
largest digital voice and data network in the nation -- the
ALLOVER(SM) network -- and the largest mobile-to-mobile community
of any national wireless carrier. Cingular is the only U.S.
wireless carrier to offer Rollover(R)Minutes, the wireless plan
that lets customers keep their unused monthly minutes. Details of
the company are available at http://www.cingular.com/ . Get
Cingular Wireless press releases e-mailed to you automatically.
Sign up http://www.cingular.com/newsroom . About American Idol
Eight-time Emmy-nominated "American Idol" is created and executive-
produced by Simon Fuller, founder of 19 Television; and
executive-produced by Cecile Frot-Coutaz, Chief Operating Officer,
Production, FremantleMedia North American, Inc.; Nigel Lythgoe,
President, 19 Television; and Ken Warwick, Executive Producer,
FremantleMedia North America, Inc. American Idol(R) 19 TV Ltd. and
FremantleMedia North America, Inc. Based on the television program
"American Idol" produced by FremantleMedia North America, Inc. and
19 TV Ltd. Licensed by FremantleMedia Licensing Worldwide.
http://www.fremantlemedia.com/
http://www.prnewswire.com/mnr/cingular/22027DATASOURCE: Cingular
Wireless CONTACT: Jennifer Bowcock of Cingular Wireless,
+1-404-236-6319, or ; or Lauren Butler of Ketchum, +1-404-879-9283
, for Cingular Wireless Web site: http://www.cingular.com/
http://www.cingular.com/newsroom http://www.fremantlemedia.com/
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