Multimedia News Release - Movie-Goers Agree: Cell Phone Chatter is Top Film-Time Faux Pas
22 Juin 2005 - 5:13PM
PR Newswire (US)
Multimedia News Release - Movie-Goers Agree: Cell Phone Chatter is
Top Film-Time Faux Pas Ringing Cell Phones Tie For Second Place
ATLANTA, June 22 /PRNewswire/ -- Going to the movies is one of
America's favorite pastimes, with more than 600 million tickets
sold during the summer blockbuster season each year. While choices
for this summer's best on-screen fare may differ, film-goers
nationwide agree on their least favorite in- theater, off-screen
performance -- somebody yakking on a cell phone. To view the
Multimedia News Release, go to:
http://www.prnewswire.com/mnr/cingular/21826/ In a recent survey of
U.S. movie-goers, an overwhelming 73 percent indicated that talking
on a cell phone in a theater topped the list of bad movie manners.
Respondents, who were asked to rank the audience behaviors that
annoy them most, were tied when it comes to hearing an audience
member chatting with a seatmate and hearing a ringing cell phone
during a movie; each was voted the top troublemaker by 10 percent
of film buffs. By contrast, few movie-goers topped their list of
annoyances with seat-saving in a crowded theater (4 percent) or
snacking loudly (3 percent). I'm OK - Your Phone is Ringing The
survey, conducted by Braun Research for Cingular Wireless, also
revealed that though 67 percent of movie-goers insist that their
cell phone has never gone off at the movies, nearly one-third
admitted they were guilty of the gaffe. What's more, a whopping 86
percent of movie patrons reported that they have heard "cell's
bells" in the theater. Simple Solutions According to film-goers,
there is a simple way to promote cell phone courtesy in the
theater: 93 percent believe there should be an on-screen message
asking people to turn off their cell phones in the theater, and 97
percent of audience members who own a cell phone said they would
comply if they saw such a reminder. Cingular Wireless and the
Silence of the Cells To help change movie behavior, Cingular
Wireless is launching a fresh, nationwide series of entertaining
public service announcements, beginning with one called "Disk" that
reminds patrons to turn off their wireless phones. This
announcement will run before the feature presentations at Loews and
other theaters nationwide, where Cingular also reminds cell phone
users year-round through signs inside the theater and theater
lobbies as well as through messages on popcorn bags. In addition,
Cingular has renewed its partnership to promote wireless courtesy
with Best Buy and Nokia through the "Silence Is Golden" campaign in
AMC theaters. Cingular's efforts are part of its longstanding "Be
Sensible" campaign, designed to encourage the safe and courteous
use of wireless devices. In a prior survey, completed in late 2004,
Cingular found that 69 percent of movie- goers who saw the
company's pre-film reminders took action as a result, such as
turning off a phone, muting the ringer, switching to vibrate mode,
or reminding other patrons to do the same. Movie Manners by Market
Cingular's recent survey results also highlighted regional
variations in audience attitudes and behaviors. For example: - The
talkies: While the majority of movie-goers nationwide ranked cell
phone chatter as their chief annoyance, it topped the list most
often in Atlanta, Chicago, and New York City. - The Ring's the
thing: Bostonians led the nation in admitting that their cell phone
has rung in a theater (49 percent). Next were audiences in New York
City (45 percent), Washington, D.C. (34 percent), and Chicago (33
percent). By contrast, audience members in Atlanta, Seattle, and
San Francisco were the least likely to report that their cell phone
has gone off at the movies (14 percent, 18 percent, and 19 percent,
respectively). - Ringing in the aisles: New York City and Orlando
patrons were most likely to report hearing another audience
member's wireless phone ring in the theater (97 percent and 94
percent, respectively), above the national average (86 percent).
Seattle patrons were least likely to have done so (72 percent). -
Movie madness: When asked "just for fun" what imaginary penalty
should apply if someone's cell phone goes off in the theater,
nearly one in four film-goers in Washington, D.C. voted to print
the offender's name in the newspaper (24 percent), while more than
one-third of audiences in Dallas, Boston, and San Francisco would
enforce wireless etiquette with "cell phone ejector seats" (40
percent, 35 percent, and 35 percent, respectively)! Serial cell
phone offenders might want to consider moving to Los Angeles, where
most patrons favored no punishment (53 percent). Braun Research
conducted the survey among 1,100 moviegoers in May 2005. About
Cingular Wireless Cingular Wireless is the largest wireless carrier
in the United States, serving 50.4 million customers. Cingular, a
joint venture between SBC Communications Inc. (NYSE:SBC) and
BellSouth Corporation (NYSE:BLS), has the largest digital voice and
data network in the nation -- the ALLOVER(SM) network -- and the
largest mobile-to-mobile community of any national wireless
carrier. Cingular is the only U.S. wireless carrier to offer
Rollover(R) Minutes, the wireless plan that lets customers keep
their unused monthly minutes. Details of the company are available
at http://www.cingular.com/. Get Cingular Wireless press releases
e-mailed to you automatically. Sign up at
http://www.cingular.com/newsroom.
http://www.prnewswire.com/mnr/cingular/21826DATASOURCE: Cingular
Wireless CONTACT: Rochelle Cohen of Cingular Wireless,
+1-202-419-3007, or ; or Lauren Butler of Ketchum, +1-404-879-9283,
or , for Cingular Wireless Web site: http://www.cingular.com/
http://www.cingular.com/newsroom
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