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Vote to Honor Cingular's Popular Tagline at www.voteraisingthebar.com ATLANTA, Aug. 16 /PRNewswire/ -- "Raising the Bar" is a marketing infant, less than a year old. But already the Cingular Wireless tagline, developed by ad agency BBDO, is on par with 25 other venerable slogans named as finalists in the 2005 Madison Avenue Advertising Walk of Fame contest. And just how far "Raising the Bar" gets in the competition is totally up to the public. Nominees for "best slogan" and "best icon" were unveiled earlier this month during an event with advertising's most beloved symbols in Times Square. Anyone can vote for "Raising the Bar" as "best slogan," but you may vote only once from any particular computer. Visit http://www.voteraisingthebar.com/ or http://advertising.yahoo.com/advertisingweek_05/slogan_poll.html for details, and to vote for "Raising the Bar." "Our 'Raising the Bar' slogan, launched after our acquisition of AT&T Wireless last November, has been extraordinarily successful in conveying Cingular's brand positioning," said Marc Lefar, Cingular's chief marketing officer. "We're honored to have been nominated as one of America's top slogans, and eagerly await the results of the voting." Winners will be announced September 26, during Advertising Week's public ceremony held on Madison Avenue at 50th Street, site of the cornerstone plaque marking the "Madison Avenue Advertising Walk of Fame." Advertising Week is an annual gathering of the industry's best and brightest. In its first year (2004), the event attracted more than 40,000 participants from over 30 countries. A highlight of the week is the induction of two slogans and two icons into the Madison Avenue Advertising Walk of Fame. About Cingular Wireless Cingular Wireless is the largest wireless carrier in the United States, serving 51.6 million customers. Cingular, a joint venture between SBC Communications Inc. (NYSE:SBC) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation -- the ALLOVER(SM) network - and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/ . Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://cingular.mediaroom.com/ DATASOURCE: Cingular Wireless CONTACT: Clay Owen of Cingular Wireless, +1-404-236-6153, or Web site: http://www.voteraisingthebar.com/ http://www.cingular.com/ http://advertising.yahoo.com/advertisingweek_05/slogan_poll.html http://cingular.mediaroom.com/

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