Cingular Shoots Out of the Gate With New Wireless Broadband Network in Louisville
02 Novembre 2006 - 12:00PM
PR Newswire (US)
Ultra-fast Mobile Network Transforms City into Wireless "Hot Spot"
LOUISVILLE, Ky., Nov. 2 /PRNewswire/ -- Wireless users in
Louisville feeling the need for speed now have the Cingular
Wireless mobile broadband network to consider. The nation's largest
wireless carrier today begins offering its 3G (third generation)
wireless broadband service throughout metropolitan Louisville,
transforming the city into a wireless racetrack. Nearly the entire
Louisville area-north to Clark County Airport; east almost to the
Shelby County line; south to Mt. Washington, Valley Station and
Fairdale; and west into Harrison and Floyd Counties-is now a Wi-Fi
hotspot. Cingular 3G not only offers advanced wireless services,
such as viewing video clips, it also enhances existing services by
making them run faster. Customers can now download a game or
ringtone, or access e-mail, in a fraction of the time it used to
take. Additionally, Cingular customers using a 3G handset can
access all the company's data services whenever they're connected
to the Cingular network. "People want mobile access to
communications and information services wherever they are, whether
they are taking in a game at Cardinal Stadium, enjoying a meal at
Fourth Street Live!, visiting a client downtown, or working from
home," said Jim Thorpe, vice president and general manager for
Cingular's Tennessee/Kentucky market. "Our 3G network complements
the broadband experience customers already receive at work by
extending an 'invisible wire' throughout our service area, making
almost any location in Louisville a wireless hot spot." Cingular's
3G network provides average download data speeds between 400- 700
kilobits per second, with bursts of over a megabit per second. The
company currently provides 3G service in approximately 110 cities
and towns located near more than 55 major metropolitan markets,
including Louisville. Cingular will expand its 3G network coverage
area to most major markets by the end of 2006. Cingular's 3G
network is the first widely-available service in the world to use
HSDPA/UMTS (High Speed Downlink Packet Access/Universal Mobile
Telephone System) technology. This technology makes it possible for
people to enjoy a wide variety of wireless content. HSDPA/UMTS
gives Cingular the advantage of offering simultaneous voice and
data services to customers and is based upon the global standard
for wireless communications -- GSM (Global System for Mobile
Communication) -- used by more than one billion people in more than
210 countries. Cingular is the only wireless company in the country
with that capability. For Louisville's businesses and consumers,
this means more feature-rich services and content, and for
Cingular, a more economical method for carrying traffic and more
efficient use of spectrum. PERSONAL MOBILITY -- FAST AND FURIOUS
Customers who want to watch video highlights of the week's races at
Churchill Downs or get a preview of HBO's "Entourage" series, can
see it all- and more-by signing up for Cingular Video. Cingular
Video is an on-demand streaming video service with a comprehensive
selection of popular mobile content, with personalized access to
razor-sharp clips that can be viewed on 3G-capable Cingular phones.
"We've structured Cingular Video so that customers can quickly and
easily personalize and access some of their favorite entertainment
and information sites," said Thorpe. "Imagine a soccer mom who can
now get regular weather video updates every 30 minutes from her
phone on the way between her son's or daughter's activities."
Cingular Video offers quick access to content users care about
most. Cingular Video users can create a personalized home page with
up to three links to their favorite video sites. In addition, the
service is pre-set to automatically stream localized weather
information to a user's personalized "News & Weather" page each
day and provides local weather forecasts in 100 cities across the
country, three times more cities than any other service provider.
Basic Cingular Video service includes more options for families
from media outlets including ABC TV, Cartoon Network, CNN, Disney
Channel, Disney Mobile Studios, ESPN, FOX Sports, FOX News, FOX TV,
FUEL, HBO Family (premium), HBO Mobile (premium), iFilm, Jayski
Alerts, Music Choice, NASCAR.com To Go (premium), NCAA Championship
Sports Content, NBC, Richard Childress Racing, SPEED, The Weather
Channel and TV Guide Channel. Cingular currently offers 3G service
on the LG CU500 and will add several other handsets to its product
line, including adding support for HSDPA, in the coming months.
Prices for Cingular 3G handsets start at $49.99 after a $50 mail-in
rebate for a two-year service plan commitment. Cingular Video
requires a $19.99 MEdia Net Unlimited data package. Premium
content, such as HBO Mobile, is available on a an additional
monthly subscription basis, while other content, such as music
video clips from Music Choice, is available on a pay- per-view
basis for a 24-hour period of time. While some wireless providers
offer only a limited set of "non-premium" content options, Cingular
Video provides the most complete basic-service package available in
the U.S. market. Cingular Video is the only service to offer Fox
News clips in addition to news broadcasts from CNN and NBC.
MOBILIZING BUSINESS AT HIGH-SPEED Utilizing its 3G network,
Cingular's LaptopConnect solutions give businesses the ability to
use their laptops to access the Internet or e-mail, download large
files and attachments, or run corporate business applications at
average data speeds between 400-700Kbps (kilobits per second) on
the downlink, with bursts to more than a megabit per second.
"Businesses need the same fast reliable access to information
whether they're working from a desktop in their office or making a
presentation to a customer at an offsite location," said Jeff
Bradley, vice president for Cingular's Business Markets Group.
"They don't want to wait for a large contract to download or access
their company's intranet site to check inventory status. With
BroadbandConnect, they don't have to anymore." Cingular
LaptopConnect combines either an external LaptopConnect card or an
integrated modem within a Laptop and Cingular's Communication
Manager to provide access to the 3G network. The service also
offers additional security features compared to alternative
wireless technologies. Customers can purchase a Sierra Wireless
AC860 laptop modem card for $49.99 after a $100 rebate when they
sign up for a qualifying voice plan and two-year, Unlimited Data
Connect plan. Customers can also purchase a Dell Latitude D620 or
Dell Latitude D820 at http://www.cingular.com/dell. Cingular's
Unlimited DataConnect plan is currently $59.99 those customers who
sign up for a two year term and have a qualifying voice plan with
Cingular. Additionally, business customers traveling outside the
United States can select one of two international data plans.
Cingular DataConnect North America ($109.99 for 100MB) for travel
within Canada and Mexico, and DataConnect Global ($139.99 for
100MB), an overseas plan -- both include unlimited data usage on
Cingular's domestic data networks. Cingular is the first and only
carrier in the world to offer a single card/single rate plan
solution for international travelers. All Cingular LaptopConnect
cards and Integrated modems are dual-band HSDPA/UMTS (850/1900Mhz)
and quad-band EDGE/GPRS (Enhanced Data Rates for Global
Evolution/General Packet Radio Service) in four bands
(850/900/1800/1900Mhz), which means the devices are interoperable
between the company's nationwide EDGE network and its 3G network.
The Option Wireless GT Max card also includes the 2100Mhz band,
offering either HSDPA or UMTS broadband speeds in select countries.
THE TECHNOLOGY: HSDPA/UMTS HSDPA is the high-speed evolution of
GSM/EDGE (Global System for Mobile Communication), which shares a
common core network and therefore is backward compatible with
EDGE/GPRS. No other wireless company in the country can offer this
service to its customers. In areas where the 3G network is not
available, customers will automatically receive service on the
company's EDGE network. The Cingular EDGE network is available in
more than 13,000 cities and towns and in areas along 40,000 miles
of highways, providing average data speeds between 70-135 kbps.
Cingular customers can make and receive voice calls in more than
190 countries and access data services in more than 100 countries.
The Louisville launch is part of the company's $ 85 million
investment in its Kentucky network this year. Cingular's local
investment is part of a more than $6 billion commitment to enhance
and expand its ALLOVER(R) network nationwide in 2006. About
Cingular Wireless Cingular Wireless is the largest wireless carrier
in the United States, serving 58.7 million customers. Cingular, a
joint venture between AT&T Inc. (NYSE:T) and BellSouth
Corporation (NYSE:BLS), has the largest digital voice and data
network in the nation -- the ALLOVER(TM) network -- and the largest
mobile-to-mobile community of any national wireless carrier.
Cingular is a leader in third generation wireless technology. Its
3G network is the first widely available service in the world to
use HSDPA (High Speed Downlink Packet Access) technology. Cingular
is the only U.S. wireless carrier to offer Rollover(r), the
wireless plan that lets customers keep their unused monthly
minutes. Details of the company are available at
http://www.cingular.com/. Get Cingular Wireless press releases
emailed to you automatically. Sign up at
http://cingular.mediaroom.com/. DATASOURCE: Cingular Wireless
CONTACT: Laurie Parker of Cingular Wireless, +1-615-221-3690,
office, or +1-615-202-3463, wireless, or Web site:
http://www.cingular.com/ http://cingular.mediaroom.com/
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