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Huntington Park Location is One of More Than 510 Bilingual Cingular Stores in Key Latino Markets Nationwide LOS ANGELES, Dec. 1 /PRNewswire/ -- Cingular Wireless will unveil its largest retail store in the Los Angeles region tomorrow with a two-day concert and community fair. The store, located at 6833 Pacific in Huntington Park will be inaugurated by the city's Mayor, Juan R. Noguez, and Cingular Wireless Chief Operating Officer Ralph de la Vega. "We are pleased to realize our goal of reaching Latino consumers with the opening of a state-of-the-art retail store in the community," said de la Vega. "Huntington Park is home to one of the most vibrant Latino business districts in the country. We are extremely pleased to invest in this community and become partners in its bright future." The Cingular Wireless store has resulted in 15 new jobs for the Huntington Park area. The positions are expected to generate more than $600,000.00 in annual employee wages and approximately $2,000,000.00 in annual taxable sales revenues. The Huntington Park location is the most modern and technologically- advanced store in the Los Angeles region with interactive stations where customers can test the companies latest products. All of the sales associates can assist customers in English and Spanish and the store has committed to becoming an active member of the local community. "We welcome good corporate citizens like Cingular Wireless that are willing to make long-term investments in our city," said Huntington Park Mayor Juan R. Noguez. "Pacific Boulevard is the main artery of our city's business district and will provide a tremendous opportunity for Cingular to increase its business in the Latino community." The Latino consumer market is the fastest growing segment in the U.S. and is expected to be worth $1-trillion dollars by 2010. New Cingular stores are bilingual/bicultural and located mainly in areas with high numbers of Latinos, especially in Southern California, which is home to 25 percent of the nation's Latino population. Cingular has found that Latinos lead all other U.S. consumers in almost every wireless category: they use more minutes, make more long-distance calls, text message more often and download more ringtones than the general population. "Our entire staff is fully bilingual and from this community," said Frankie Valenzuela, Cingular Wireless's Huntington Park Store Manager. "In addition to the excellent service we provide to our English-speaking customers, the Cingular staff is specifically trained to handle the needs of Latino customers using culturally-appropriate sales and marketing techniques." Cingular's Latino focus comes from the very top of the company. Three of its five top-ranked executives are Latino: Chief Operating Officer Ralph de la Vega; Executive Vice President and General Counsel Joaquin Carbonell; and Chief Information Officer Thaddeus Arroyo. Cingular was recently named the best company for Latinos by DiversityInc's 2006 ranking of U.S. companies. About Cingular Wireless Cingular Wireless is the largest wireless carrier in the United States, serving 58.7 million customers. Cingular, a joint venture between AT&T Inc. (NYSE:T) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation -- the ALLOVER(TM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover(r), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. DATASOURCE: Cingular Wireless CONTACT: Art Navarro of Cingular Wireless, +1-949-300-1329, or ; or Helen Sanchez of ECG, +1-323-533-9227, or , for Cingular Wireless Web site: http://www.cingular.com/

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