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Brick Store Location a 'Sensible' Choice for Cingular Cingular is Committed to Enhancing Consumers' Wireless Experience Through Sales, Network Expansion and Community Education Efforts BRICK, N.J., May 11 /PRNewswire/ -- To meet increased demand for wireless service in this growing New Jersey community, Cingular Wireless today announced the opening of a new store location at 105 Chambersbridge Road. Located across from the Brick Plaza, the store is a key part of Cingular's growing presence in central New Jersey. "Consumers have become more and more dependent on wireless service, and our retail expansion will help us meet that growing demand," said James Flynn, vice president and general manager for Cingular Wireless in the Philadelphia area. "By improving our retail presence, we make it easier and more convenient for consumers to learn about Cingular's cutting-edge wireless capabilities." Over the last year, Cingular invested over $80 million implementing an advanced voice and data network and improving coverage and capacity throughout the Philadelphia area. The company also added more than 45 new cell sites and 9500 voice paths to improve network performance and deliver advanced wireless applications like multi-media picture messaging, wireless business e-mail services and interactive gaming to the region. In the last six months, Cingular has added four new sites in proximity to the store to give customers who live and work in the Brick area a quality wireless experience. "Cingular made tremendous strides in 2003 with our network conversion, and delivering a host of innovations to customers through new data services, compelling rate plans and the widest array of handsets," Flynn said. "In 2004 we are focused on moving Cingular to the next level, ensuring that all our customers have the best wireless experience possible. And today, Brick area consumers have a new and convenient way to see all the exciting things Cingular has to offer." Great wireless service offerings are not the only thing that Cingular hopes customers at the Brick store will learn more about this weekend. As part of its "Be Sensible" campaign - a national program designed to promote safe wireless phone use - Cingular will be distributing brochures with common sense tips on how drivers can use their wireless phone without compromising their own safety. Grand-opening festivities at the Brick store take place May 14th between 4 and 7 PM, and are open to the public. The celebration will include free refreshments, prizes, raffles and giveaways from Cingular and WRAT FM. ABOUT CINGULAR WIRELESS Cingular Wireless, a joint venture between SBC Communications (NYSE:SBC) and BellSouth (NYSE:BLS), serves more than 24 million voice and data customers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer Rollover(TM), the wireless plan that lets customers keep their unused monthly minutes. Cingular has launched the world's first commercial deployment of wireless services using Enhanced Data rates for GSM Evolution (EDGE) technology. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide, and provides corporate e-mail and other advanced data services through its GPRS, EDGE and Mobitex packet data networks. Details of the company are available at http://www.cingular.com/ . DATASOURCE: Cingular Wireless CONTACT: Alexa Graf Kaufman of Cingular Wireless, +1-301-489-3610, or cell, +1-301-742-0888, or Web site: http://www.cingular.com/

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