ICS Achieves 10X Faster Time to Revenue and 125+ Percent Increase in MDU Connections With Calix
02 Mai 2024 - 8:30PM
Business Wire
Even with a 20-year history of leadership in
MDUs, ICS reports revolutionary results with the Calix Broadband
Platform, connecting over 125 percent more units than expected in
one year, meeting their annual revenue goal in just 7 months, and
reducing new resident call volume 60 percent—with expectations for
greater success with SmartMDU
Today, Calix, Inc. (NYSE: CALX) announced ICS Advanced
Technologies (ICS) connected over 125 percent more residential
housing units than expected thanks to their investment in the Calix
Broadband Platform. Based in Iowa, ICS has a 20-year legacy of
serving the multi-dwelling unit (MDU) market throughout the United
States. Until partnering with Calix, the ICS team combined various
solutions to cater to the complex needs of property owners and unit
residents. With the ease of deploying managed Wi-Fi on the Calix
Platform, an early version of Calix SmartMDU™, ICS connected 8,000
residential units versus an estimated 3,500 units in 12 months,
while meeting their yearly revenue goal in only seven months. At
the same time, they improved customer support for MDU residents
(reducing support calls 60 percent), simplified operations for
property managers, and rapidly expanded their footprint
nationwide.
Currently, the Calix Platform enables service providers to
deliver incredible managed Wi-Fi services to MDUs inside and
outside of their footprint. The forthcoming SmartMDU solution from
Calix will offer even deeper capabilities for service providers
that want to serve MDUs. As a fully integrated managed service for
the Calix Platform, SmartMDU will include property-wide network
solutions to connect guests, staff, internet of things (IoT)
devices, even electric vehicles for system updates, and more.
SmartMDU will also provide property managers with a dedicated
portal, offering visibility into their residential units and
property-wide networks.
“ICS went from 0 to 120 MPH with Calix—mainly because of the
flexibility, scale, and consistency of the Calix Platform,” said
Patrick Bailey, senior vice president of ICS. “Product consistency
across every type of MDU helps our team be more efficient during
troubleshooting, allows property managers to independently
problem-solve when needed, and residents receive premium, white
glove customer support experiences. The value ICS delivers to our
incredible property management partners is reflected in happy
residents, leading to longer contracts and even stronger
relationships with our customers. When SmartMDU becomes available,
our customer support and subscriber management will be streamlined
on a single platform and help grow our value even further.”
ICS is dedicated to serving midsized MDUs that require reliable,
multi-gig internet to improve connected experiences for their
residents. Calix has helped reinforce this commitment, allowing the
company to secure valuable 10-year contracts so ICS can focus on
delivering long-term value to their MDU communities and property
management partners. With their long history serving the MDU
market, ICS is currently a member of the SmartMDU Advisory
Board.
By offering premium Wi-Fi services to MDU residents and
simplifying how property managers work, ICS is:
- Driving more than 75 percent of subscribers to adopt managed
Wi-Fi in the first month. Enabled by ICS property management
partners, ICS subscriber management software, and Calix Cloud®,
property owner-operators are empowered with early opt-in
capabilities that allow ICS to substantially accelerate time to
revenue—often 10X faster than previous models. Before Calix, ICS
typically observed subscriber adoption of 8 to 12 percent per
month.
- Providing convenient self-activation options to reduce new
resident calls by more than 60 percent. Self-activation options
for residents have significantly reduced unnecessary calls to
customer support—streamlining assistance for technical issues and
allowing ICS to maintain an average hold time that is less than 30
seconds. This has also resulted in a 65 percent improvement in
first call resolution.
- Improving property-wide management and deployment for faster
troubleshooting and onboarding. Streamlined property gateway
management has enabled efficient interference optimization, while
remote configuration and reset options with Calix GigaSpire® BLAST™
systems help resolve issues faster and deliver seamless changeover
to support new residents.
Unveiled in 2023 at the Calix annual customer success and
innovation conference, ConneXions, SmartMDU will join the list of
innovative SmartLife™ managed services from Calix, including
SmartHome™ (residential), SmartTown™ (community), and SmartBiz™
(small business). With SmartMDU, service providers will extend the
incredible connected experiences provided at home, at work, and
across town to millions of MDU communities.
“ICS and their rapid growth show the pent-up demand within the
MDU market for a purpose-built Wi-Fi solution,” said Shane Eleniak,
chief product officer at Calix. “That is why Calix will launch
SmartMDU as the industry’s most cost-effective managed Wi-Fi
solution that can help streamline connectivity for MDU residents
and save time for property managers. The scale and flexibility of
the Calix Platform gave ICS the power to rapidly expand their
business and more than double their estimated unit connections.
With SmartMDU, more service providers will build on the impressive
results achieved by ICS and seamlessly deliver incredible
experiences to the 40 million U.S. households living within MDU
communities.”
Explore SmartMDU and learn more about this managed service for
MDU communities.
About Calix
Calix, Inc. (NYSE: CALX)—Calix is a cloud and appliance-based
platform and managed services company. Broadband service providers
leverage the Calix broadband platform, cloud, and managed services
to simplify operations, engagement, and service, innovate for their
consumer, business, and municipal subscribers, and grow their
business and the communities they serve.
Our end-to-end platform and managed services democratize the use
of data enabling our customers of any size to operate efficiently,
acquire subscribers, and deliver exceptional experiences. Calix is
dedicated to driving continuous improvement in partnership with our
growing ecosystem to support the transformation of our customers
and their communities.
This press release contains forward-looking statements that are
based upon management’s current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix’s results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
Calix and the Calix logo are trademarks or registered trademarks
of Calix and/or its affiliates in the U.S. and other countries. A
listing of Calix’s trademarks can be found at
https://www.calix.com/legal/trademarks.html. Third-party trademarks
mentioned are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240502693833/en/
Press Inquiries: Zach Burger 669-369-1991
zach.burger@calix.com
Investor Inquiries: Jim Fanucchi
investorrelations@calix.com
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