Broadband Providers Grow Revenue and Differentiate With Outdoor Wi-Fi To Connect Pools, Home Farms, and More in Minutes With Calix
04 Juin 2024 - 7:00PM
Business Wire
With the compact, weather-resistant Calix
GigaSpire u4hm delivering 1,000+ feet of outdoor Wi-Fi coverage,
customers across the United States are rapidly revolutionizing the
residential Wi-Fi experience so subscribers can stream, video
conference, and run security systems across patios, pool houses,
big backyards, and more
Today Calix, Inc. (NYSE: CALX) announced that multiple customers
are leveraging outdoor Wi-Fi systems on the Calix Broadband
Platform to delight residential subscribers with differentiated
value while growing revenue. Broadband service providers (BSPs)
across the United States are deploying the compact,
weather-resistant Calix GigaSpire® u4hm to enable outstanding
outdoor experiences—like streaming, enhanced security systems, and
connected pool houses—for residents of lakefronts, large suburban
properties, home farms, and more. In neighborhoods with spotty and
unreliable cell service, outdoor Wi-Fi allows residents to securely
use connected devices outside on their property for the first time.
As all Calix managed Wi-Fi systems exist on the industry’s singular
end-to-end, cloud- and software-enabled platform, BSPs are
deploying these systems in as little as 15 minutes.
This press release features multimedia. View
the full release here:
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An Instagram ad from the Calix Market
Activation program that BSPs can customize with their brand to
promote the value of their unique outdoor Wi-Fi offerings.
(Graphic: Business Wire)
These six Calix customers are leading in residential experiences
by delighting subscribers with:
- Connected cameras for Illinois farming homesteads. Adams
Fiber deploys the GigaSpire u4hm to meet the high demand for robust
broadband services covering farming homesteads and rural properties
with outdoor structures like detached garages, workshops, and pool
houses. The extended coverage area supports video streaming to
outdoor TVs, remote calls, and security cameras. Previously,
extensive field tech resources were needed to deliver outdoor
Wi-Fi, taking hours. Now, it only takes minutes. The BSP also
offers SmartHome™ managed services, like Arlo Secure connected
cameras. Cloud insights on the Calix Platform enable quick and
efficient troubleshooting. This strategic upgrade overcomes
geographical challenges, drives revenue, and boosts subscriber
satisfaction and loyalty.
- Memorial Day weekend kickoff of outdoor residential packages
in Nebraska, Colorado, and Arizona. ALLO Communications is
introducing outdoor Wi-Fi into their residential packages at scale.
The innovative BSP launched outdoor Wi-Fi over Memorial Day
weekend, generating immediate excitement from subscribers who are
thrilled with the enhanced connectivity in their outdoor
spaces.
- Summer Wi-Fi experiences launching in Minnesota. Garden
Valley Technologies is set for a significant outdoor Wi-Fi rollout
for residential use, running a campaign from May to September.
Utilizing pre-made marketing assets from the Calix Market
Activation program has significantly accelerated their campaign
preparation. Their promotion aims to enhance outdoor family fun
with unmatched subscriber experiences that extend to the pool,
porch, and patio. The campaign includes advertising through social
media, streaming, billboards, sales flyers, emails, bill inserts,
and newsletters.
- Streaming on outdoor lots without cell coverage in
Missouri. Green Hills Communications (Green Hills) faces unique
challenges in rural areas where residential lots span acres. Vast
distances and diverse terrain previously hindered reliable internet
service. With the Calix Platform and the GigaSpire u4hm, Green
Hills easily delivers outdoor Wi-Fi to even the most isolated
properties. They extend Wi-Fi to remote buildings for farming
machinery, security cameras, location-based devices, and weather
sensors, addressing high-demand areas like detached garages with
poor or non-existent cell coverage. This improvement has boosted
Green Hills’ average revenue per user (ARPU) and is driving further
expansion.
- Connected suburban lakefronts and a national fishing
tournament in Texas. Peoples Telephone Cooperative (Peoples)
serves both urban and rural communities with a growing demand for
outdoor Wi-Fi for farms and lakefront properties. Competing against
four to five rival providers, Peoples differentiates its services
with the extensive Calix Wi-Fi system portfolio. Since deploying
the GigaSpire u4hm, subscriber uptake has steadily increased over
three months. The cooperative showcases the robustness and quality
of their services at events like a national fishing tournament.
With minimal marketing, demand has surged, driving revenue growth
and high subscriber satisfaction. Plus, their technicians
appreciate the simplicity of deployment.
- Patio Wi-Fi packages in rural and suburban Arkansas
communities. Wave Rural Connect recently launched their outdoor
Wi-Fi offerings, targeting subscribers who want to extend their
home service to patios, pools, and backyards. Their “Patio Package”
is generating rapid signups even before the full campaign launch.
Wave Rural Connect stands out from other Arkansas providers by
differentiating with outdoor Wi-Fi and SmartHome managed services,
building a strong brand in the process.
The GigaSpire u4hm is an outdoor mesh satellite solution that
extends 1,000 feet or more while enduring extreme temperatures from
–30°C/–4°F to 60°C/140°F. It is also easy and fast to install with
Power over Ethernet (PoE) capabilities. All Calix Wi-Fi systems
leverage customer support cloud insights on the Calix Platform to
ensure seamless delivery and management of SmartHome managed
services, including cybersecurity, social media monitoring, and
more. The Calix Platform and SmartHome managed services
consistently earn industry acclaim for enabling BSPs of all sizes
to deliver exceptional subscriber experiences.
“Our investment in the Calix Platform has been instrumental in
achieving remarkable growth while significantly increasing
subscriber satisfaction,” said Jim Broemmer, chief executive
officer of Adams Fiber. “By leveraging deep cloud insights, we’ve
gone beyond managed Wi-Fi to deploy services like Arlo connected
cameras. The ability to extend these services to the very edge of
our subscribers’ expansive rural properties with the easy and
fast-to-deploy u4hm sets us apart from the competition. Our
subscribers expect reliable connectivity across every acre of their
properties. Thanks to the extensive Calix systems portfolio and its
ease of deployment, we can meet these expectations quickly with
faster turn-up while reducing time to revenue.”
Calix Cloud, the insights engine on the Calix Platform, empowers
broadband marketers to identify subscribers who would benefit most
from new residential outdoor Wi-Fi packages, ensuring timely and
targeted communications that accelerate time to market and revenue.
For additional go-to-market support, BSPs can collaborate with
Calix Customer Success Services. With access to the award-winning
Market Activation program and the Electronic Content Builder (ECB),
Calix customers can utilize thousands of customizable,
agency-quality marketing assets to highlight the unique outdoor
experiences they deliver—from streaming music while working in the
garage to monitoring home security cameras.
“The Calix platform enables leading BSPs like Adams Fiber, ALLO,
Garden Valley, Green Hills, Peoples, and Wave Rural Connect to
differentiate their experience and brand in the communities they
serve,” said Michael Weening, president and chief executive officer
at Calix. “These BSPs have quickly expanded their consumer
offerings with Calix GigaSpire outdoor Wi-Fi to grow revenue and
subscriber satisfaction. In 15 minutes, the BSP’s Wi-Fi offering is
now installed across the farm and lakefront, in the pool house or
garage, and across large acreages—with zero additional operational
complexity. With SmartLife™ and SmartBiz™, along with the
industry’s most comprehensive Wi-Fi appliance portfolio, BSPs are
able to rapidly differentiate their service inside and outside
homes and businesses. The Calix team and our customers have once
again raised the bar. Just wait until these BSPs launch our 1-mile
outdoor GigaSpire.”
Explore how the Calix Broadband Platform and extensive portfolio
of Wi-Fi systems enable BSPs of any size to deliver differentiating
outdoor experiences that grow their business.
About Calix
Calix, Inc. (NYSE: CALX)—Calix is a cloud and appliance-based
platform and managed services company. Broadband service providers
leverage the Calix Broadband Platform, cloud, and managed services
to simplify operations, engagement, and service; innovate for their
consumer, business, and municipal subscribers; and grow their
business and the communities they serve.
Our end-to-end platform and managed services democratize the use
of data, enabling our customers of any size to operate efficiently,
acquire subscribers, and deliver exceptional experiences. Calix is
dedicated to driving continuous improvement in partnership with our
growing ecosystem to support the transformation of our customers
and their communities.
This press release contains forward-looking statements that are
based upon management’s current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix’s results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
Calix and the Calix logo are trademarks or registered trademarks
of Calix and/or its affiliates in the U.S. and other countries. A
listing of Calix’s trademarks can be found at
https://www.calix.com/legal/trademarks.html. Third-party trademarks
mentioned are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240604783823/en/
Press Inquiries: Alison Crisci 919-353-4323
alison.crisci@calix.com
Investor Inquiries: Jim Fanucchi
investorrelations@calix.com
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