On the Heels of Hilton's Musical Debut
in SMASH TEA PARTAY: A Smirnoff ICE Musical, the Iconic Pair are at
it Again with an Un-FORE-gettable Tea Partay to Raise a Pinky (and
a Can!) to Smirnoff ICE SMASH Tea
NEW
YORK, May 9, 2024 /PRNewswire/ -- Following an
epic collab of the musical variety, the OG of Flavor and reality TV
star Kathy Hilton are back to spill
the tea on the latest offering from Smirnoff ICE… but this time,
they're swinging, not singing. For this next smash hit,
Hilton traded vocal stylings and dance numbers for birdies and
eagles (not of the feathered variety). Flipping the script on the
predictable world of golf and traditional tea, the second coming of
the Smirnoff ICE SMASH Tea Partay proved to be the boldest,
most flavor-forward, come-as-you-are affair of the season.
As fairways and putting greens across the country are groomed to
precision in anticipation of tee times, Hilton and Smirnoff
ICE SMASH Tea took to West Hollywood with a tea time of their own.
A bold new twist on the country club experience, floating greens
replaced tee boxes, finger sandwiches were swapped for mini hotdogs
and the tea flowed from cans, not kettles – and maybe a few lips.
Because why have a stuffy tea party when you could throw a Smirnoff
ICE SMASH Tea Partay?
"I'm all about embracing the bold in life and so is Smirnoff
ICE, which is why we teamed up for my musical debut. I think we can
all agree, it was a smash hit," said Hilton. "In the next act of
the Smirnoff ICE SMASH Tea Partay, we're spilling the tea and
teeing up surprising twists to a sport I love."
For those who enjoy a good round of golf like Kathy, Smirnoff
ICE served up Arcade1Up Golden Tee Machines as part of a new collab
announced today. Fans 21+ can enter here to shoot their shot
at scoring their very own, limited edition Smirnoff ICE x Arcade1Up
Golden Tee arcade machine.
"In 2006, we invited people to join us for the first-ever Tea
Partay in celebration of a bold new flavor. When Smirnoff ICE SMASH
Tea hit shelves nearly two decades later, we knew we had another
smash hit on our hands," said Lisa
Lee, Smirnoff ICE brand director. "We're continuing the
momentum created from our most-viewed post in Smirnoff Instagram
history – SMASH TEA PARTAY: A Smirnoff ICE Musical – to bring
together unexpected twists and combinations, like Kathy Hilton and SMASH Tea."
The Smirnoff ICE flavor revolution continues with new SMASH
Tea boldly combining brewed tea flavor with two tasty varieties –
peach and classic lemon. Each can is available nationwide at a MSRP
of $1.99 for 16oz, and $2.49 for 23.5oz. Guaranteed to be a smash
hit, this is one tea you won't want to spill.
Fans can enter HERE to win a Smirnoff ICE x Arcade1Up
Golden Tee arcade machine now
through June 30. NO PURCHASE
NECESSARY. Limit one entry per person. Sweepstakes offered only in
the (50) United States and
District of Columbia to persons 21
years of age or older. Void where prohibited by law. Sweepstakes
starts 4/1/24 @ 12:00 AM ET and ends 6/30/24 at 11:59:59 PM
ET. Do not share with persons under age 21.
For more news and updates, we're spilling all the tea on
Instagram @Smirnoff. And no matter how you choose to enjoy the
delicious flavors of Smirnoff ICE SMASH Tea, please remember to
always drink (and golf) responsibly.
About SMIRNOFF
Smirnoff has been giving the
people what they want since 1864, serving as a catalyst to
revolutionize drinking culture across generations: from inventing
the Mule and reimagining the vodka martini to creating a cultural
mainstay that defines the flavored malt beverage category with the
launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for
adults across vodka and flavored malt beverages. Current offerings
include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a
line of flavors in North America
and ready-to-serve flavored malt beverages including Smirnoff
Seltzer and Smirnoff Ice Smash. From culturally relevant limited
editions to new innovations and zero sugar offerings, Smirnoff has
always been known for quality and affordability, and prides itself
on giving the people what they want.
About Diageo North America
Diageo is a global
leader in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow on Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
About Tastemakers | Arcade1Up
Tastemakers is the
creator of Arcade1Up, the leading video gaming hardware brand
behind a line of award-winning, innovative ¾ scale home arcade and
pinball machines featuring licensed games from the golden age of
arcades. Arcade1Up offers an authentic retro arcade experience in
the comfort of your own home at an accessible price. Visit us at
Arcade1Up.com, Facebook, Instagram, Twitter, TikTok, and
YouTube.
MEDIA CONTACTS:
Nicole
Anastasi
DIAGEO
Nicole.Anastasi@diageo.com
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE Smirnoff ICE