Kargo and Discover Expand Multicultural Content Amplifier Program to Provide Investment Infrastructure and Resources to Gold House, equalpride and PinkNews
13 Décembre 2023 - 4:11PM
Kargo, a leader in attention-based, innovative advertising
solutions and services for brands, retailers, agencies, and
eCommerce, announced that platform and
publishers Gold House, equalpride, and PinkNews have
joined the company’s Multicultural Content Amplifier (MCA) program.
Kargo and brand partner Discover are investing to support diverse
content owners to grow their inventory to meet the needs of global
brand advertisers.
Kargo’s Multicultural Content Amplifier program is
a multi-tiered engagement approach that connects advertisers with
multicultural-owned media. Kargo helps publishers increase their
supply and connect to more advertisers, bringing in more revenue
and giving them new tools to grow their business.
Kargo has already hired 30 writers and estimates
hiring around 100 more in 2024. The team has generated 1500 quality
articles in collaboration with partner publishers, which follow
their content standards. Additionally, Kargo provides the
programmatic advertising technology that publishers need in order
to sell inventory to brands at scale.
Kargo’s Multicultural Content Amplifier program
includes:
- Transformative investment into
multicultural-owned publications
- Employment of 100+ creators
contributing content through a diverse lens
- Editorial workshop training to assist
with SEO & social engagement
- Millions of new people exposed to
multicultural-owned media content and brands
- Ad Ops, website infrastructure &
engineering support for publishers
“Kargo and their publisher partners give us the
ability to reach the diverse content creators and audiences we want
to connect with. We want our media to fairly represent our
customers and our values, and with Kargo, we can move closer to
achieving our goals,” said Amy Adams, VP Media at Discover.
“We’re proud to partner with Kargo and Discover to
unite, invest in, and champion Asian Pacific-owned publishers, such
as Brown Girl Magazine, Cold Tea Collective,
and EnVi Media. Affirming and authentic storytelling
requires empowering and amplifying diverse storytellers, and we
can’t wait to read all the stories that the Multicultural Content
Amplifier will power.” Rose Yan, Vice President of Marketing
at Gold House.
“Joining Kargo’s Multicultural Content Amplifier
program is not just about scaling our reach, but about pioneering a
new era where multicultural voices are amplified, celebrated, and
given the tools to thrive. We're grateful to be in partnership with
Kargo, as together we pave a path of innovation and inclusivity for
both publishers and global brand advertisers." Mark Isom, Vice
President & Publisher, equalpride.
“Having support from brands is the only way to fund
high-quality content produced by a diverse set of creators as is
the case at PinkNews, the world's largest diversely led media
company. We're thrilled to be part of the MCA program to further
this endeavour," said Benjamin Cohen, CEO, PinkNews.
“All marketers have to understand that embracing
diversity is good for business growth. Diverse content helps
attract more customers, and we are making the advertising and
marketing community more inclusive. We are tapping into new
perspectives, and that is where creativity is born. It’s time to
level the playing field, empower diverse publishers, and amplify
their voices. Shifting our investments today shapes the abundance
of advertising opportunities tomorrow,” said Jeannine Shao Collins,
Chief Client Officer at Kargo.
About KargoKargo creates memorable
digital advertising and content experiences. With a suite of
impactful, exclusive advertising solutions, brands choose Kargo to
make customer connections that count. Kargo is the leader for
unique ad placements, with creative options that make the most of
mobile, video, social and CTV media. For publishers, Kargo delivers
technology that dramatically improves viewer experience, as well as
inventory and page performance. Headquartered in NYC, Kargo is 500
employees strong with offices across the globe.
About DiscoverDiscover Financial
Services (NYSE: DFS) is a digital banking and payment services
company with one of the most recognized brands in U.S. financial
services. Since its inception in 1986, the company has become one
of the largest card issuers in the United States. The company
issues the Discover® card, America's cash rewards pioneer, and
offers private student loans, personal loans, home loans,
checking and savings accounts and certificates of deposit through
its banking business. It operates the Discover Global
Network® comprised of Discover Network, with millions of
merchants and cash access locations; PULSE®, one of the nation's
leading ATM/debit networks; and Diners Club International®, a
global payments network with acceptance around the world. For more
information, visit www.discover.com/company.
Contact:Emily
Rileyemily@rileystrategic.com914-330-1128
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