The campaign features Ed's latest hit
"Magical" and gives fans an exclusive digital experience powered by
Dolby Atmos
LONDON AND
SAN FRANCISCO, Nov. 17,
2023 /PRNewswire/ -- Dolby Laboratories, Inc.
(NYSE: DLB), a leader in immersive entertainment experiences,
is teaming up with GRAMMY® winning singer-songwriter
Ed Sheeran to kick off the start of
its latest global brand campaign – "Love
More in Dolby." In this first installment of the campaign,
the global pop icon stars in a short concert vignette exploring his
latest hit "Magical" from Autumn Variations, Sheeran's
seventh studio album. Directed by GRAMMY nominated music video
director and filmmaker Colin Tilley,
the piece explores how Dolby Atmos unlocks artistic expression at
its fullest creative capacity while visualizing how fans can "Love"
Sheeran's music even more when experienced in Dolby.
"When Dolby Atmos first came out, I remember
going around a mate's house and trying it out and thinking 'this is
amazing,'" said Ed Sheeran.
"Seeing companies like Dolby continue to make music better pushes
me as well because when you are in the studio, you want to make
something that sounds perfect. I think it's incredible that Dolby
Atmos is pushing music to new boundaries."
Adding to the celebration, Sheeran fans are
invited to dive deeper into "Magical" through an exclusive Dolby
Atmos-powered digital fan destination where they can experience
loving music more in Dolby firsthand. The site also features a
behind-the-scenes interview where Sheeran discusses his first
experience with Dolby Atmos, his approach to making music, and the
creative direction behind this latest ballad. The digital fan
experience launches today in the US and UK and will launch in
France, Spain, and Germany on November
27.
"Today, we kick off the celebration of 'Love More
in Dolby' with Ed Sheeran, one of
the most remarkable global artists of our time," said
Todd Pendleton, Senior Vice
President and Chief Marketing Officer, Dolby Laboratories. "In this
latest spotlight, we take viewers on a journey exploring the
artistry of Ed's latest song 'Magical' while visually illustrating
how Dolby Atmos unlocks a more intimate listening experience, which
allows fans to love their favorite artist even more when
experienced in Dolby."
Dolby Atmos is a completely new way to create and
experience music that delivers artistic expression at its fullest
capacity, forging a deeper connection between artists and their
fans. Music in Dolby Atmos goes beyond the ordinary listening
experience by immersing you in the song, revealing details with
unparalleled clarity and depth. Whether it's hearing the layers of
instruments move all around, catching the subtle breath a singer
takes between lyrics, or being enveloped in a wave of melodies,
nothing compares to hearing music in Dolby Atmos. Fans can enjoy
"Magical," Autumn Variations, and other Sheeran favorites
today in Dolby Atmos on Apple Music, Amazon Music, and TIDAL.
For Sheeran fans in the US and UK, Dolby is also
offering the opportunity to enter a sweepstakes for a chance to win
a Sonos Era 300, Sonos' first Dolby Atmos-enabled smart speaker,
and one-year of Apple Music. Terms and conditions apply. No
purchase necessary. Ends 12/3/23 at
11:59pm ET.
To learn more and view the official rules, visit:
LoveMoreInDolby.com
About "Love
More in Dolby"
Dolby's "Love
More" campaign, which will run through 2024, aims to spread
awareness of the art of what's possible in Dolby. The campaign will
celebrate the full potential of Dolby's latest audio and video
innovations, like Dolby Atmos and Dolby Vision, and explore how
Dolby experiences are pushing the boundaries of creativity and
consumer entertainment – be it in music, home entertainment, live
sports, gaming, or cinema. The series of short vignettes will also
follow entertainment enthusiasts on a journey of discovery as they
experience new depths of emotion and connect deeper to their
favorite artists and stories, which is made possible when enjoyed
in Dolby.
About Dolby
Dolby Laboratories,
Inc. (NYSE: DLB) is headquartered in San
Francisco with offices around the world. From movies and TV
shows to apps, music, sports, and games, Dolby transforms the
science of sight and sound into spectacular experiences for
billions of people around the world. We collaborate with artists,
storytellers, developers, and businesses to revolutionize
entertainment and communications with Dolby Atmos, Dolby Vision,
Dolby Cinema, and Dolby.io.
About Ed
Sheeran
Multiple GRAMMY award winner and global
superstar Ed Sheeran burst onto the
music scene in 2011 with his debut album "+" (plus). Rapidly
establishing himself as a history-making artist, he followed with
"x" (multiply), "÷" (divide), "No.6 Collaborations Project" "="
(equals), and, earlier this year, "-" (subtract) – a catalog that
has seen Sheeran become one of the world's biggest musical success
stories of the 21st century. Sheeran recently wrapped up the
North American leg of his worldwide "+ - = ÷ x Tour" (pronounced
"The Mathematics Tour") where he broke attendance records at
stadiums across the country. His seventh studio album "Autumn
Variations" was released on September
29th. For more information, please
visit www.edsheeran.com.
Dolby, Dolby Atmos, and the double-D symbol are
trademarks or registered trademarks of Dolby Laboratories in
the United States and/or other
countries. Other trademarks remain the property of their respective
owners.
Media Contacts:
Cairon (Jamie)
Armstrong
Dolby US
Cairon.Armstrong@Dolby.com
Andreas Stumptner
Dolby Europe
Andreas.Stumptner@dolby.com
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SOURCE Dolby Laboratories, Inc.