The first platform in the hospitality industry
to put diners at the center of how restaurants operate, so
restaurants can create better experiences and grow their
business
NEW
YORK, Feb. 1, 2024 /PRNewswire/ -- BentoBox, the
Official Restaurant Technology Partner of the James Beard
Foundation (JBF), has launched the BentoBox Marketing &
Commerce Platform, an all-in-one restaurant commerce
engine—encompassing modules for websites, online ordering,
reservations, and events management—that will engage diners and
keep them coming back.
Starting today, restaurant operators can leverage the BentoBox
Marketing & Commerce Platform to stand out from the competition
and bring in more business, sell during and after business hours to
boost profits, connect with diners between visits, and operate more
efficiently to improve their bottom line.
This announcement includes the introduction of BentoCore, the
heart of the platform that houses a restaurant's diner data and
centralizes menu information, marketing tools, and branding
materials. BentoCore powers diner-facing modules that restaurants
can activate based on their needs, including Restaurant Website,
Takeout & Delivery, Digital Waitlist, Online Catering, Events
Management, Reservations, Gift Cards, and QR Code Order & Pay.
The activation of more modules allows BentoCore to collect more
data, providing a fuller view of restaurant's diners and overall
business performance, enabling more targeted marketing and smarter
hospitality.
Key features of BentoCore include:
- Diner Database: Gives restaurants a unified view of
their diners.
- It collects and stores data from diner interactions with a
restaurant's website, online ordering, reservations, and more,
which restaurants can then use to create more personalized
marketing and hospitality experiences.
- Menu Management: Allows restaurants to centrally manage
all of their menus and menu items, taking a one-and-done approach.
- Whenever a restaurant needs to make a change to a menu, they
only need to do it once and the menu will automatically update
everywhere it shows up online.
- Brand Center: Stores diner-facing brand elements
live such as logos, colors, and fonts.
- Once the restaurant's brand elements are uploaded to the Brand
Center, they can be applied to any module, making it easy to give
diners a consistent brand experience.
- Marketing & Loyalty: Includes all the tools that
restaurants need to stay connected with customers and keep them
coming back such as email marketing, SMS marketing, and loyalty
programs. These include:
- Automated Emails: After a customer has ordered
online, made a reservation, or planned an event, the platform will
automatically send well-timed emails encouraging them to do it
again.
- Email Campaigns: Restaurants are able to create
custom email campaigns like newsletters and send to pre-built or
custom-segmented customer lists.
- SMS Marketing
- Automated SMS: After a customer has ordered online,
made a reservation, or planned an event, the platform will
automatically send well-timed texts encouraging them to do it
again.
- SMS Campaigns: Restaurants are able to create custom
campaigns with promotions and other updates and send to pre-built
or custom-segmented customer lists.
- Loyalty Programs: Restaurants are able to keep
customers coming back by offering rewards and incentives based on
the number of orders placed or amount of money spent.
As restaurants today face numerous challenges, the BentoBox
Marketing & Commerce Platform enables restaurants to stand out,
sell, engage more diners, and operate more efficiently. As a
champion of restaurants and the hospitality industry, BentoBox is
providing restaurants with technology that will create better guest
experiences, better operator experiences, and faster growth.
For additional information on the BentoBox Marketing &
Commerce Platform, visit getbento.com/blog/krystle-mobayeni-2024/
or contact press@getbento.com.
About BentoBox
BentoBox, a Fiserv Company and the
Official Restaurant Technology Partner of the James Beard
Foundation (JBF), empowers thousands of restaurants to deliver on
their mission of hospitality. With the BentoBox Marketing &
Commerce Platform, restaurants are able to unify their technology
into an all-in-one commerce engine that delivers a seamless guest
experience, a better operator experience and sustainable growth.
The platform enables restaurants to build their online presence,
diversify revenue, engage with diners and increase operational
efficiency through websites, ordering, reservations, marketing
tools and more. BentoBox is part of Fiserv, Inc. (NYSE: FI).
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SOURCE BentoBox