One of the busiest stadiums in the United States modernizes its
Wi-Fi to deliver the seamless mobile experiences that help the
Atlanta Falcons lead the NFL in Gameday Satisfaction
To support the premier fan experiences that have garnered top
satisfaction honors at Mercedes-Benz Stadium, AMB Sports and
Entertainment (AMBSE) is modernizing its wireless network with a
Wi-Fi 6E-enabled HPE Aruba Networking solution by Hewlett Packard
Enterprise (NYSE: HPE). The deployment enables guests to breeze
through no-hassle entry lanes and live stream events in
high-definition, while also ensuring that staff and partners have
the seamless, reliable connectivity needed for powering the
real-time production technologies required to deliver one-of-a-kind
entertainment.
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The new HPE Aruba Networking Wi-Fi 6E
deployment at Mercedes-Benz Stadium enables guests to breeze
through no-hassle entry lanes and live stream events in
high-definition, while also ensuring that staff and partners have
the seamless, reliable connectivity needed for powering the
real-time production technologies required to deliver one-of-a-kind
entertainment. (Photo: Business Wire)
“We wanted to deliver the absolute best connectivity to our
guests, fans and in-venue production staff,” explained Kevin Pope,
chief information officer, AMBSE, parent company of the National
Football League (NFL)‘s Atlanta Falcons and Major League Soccer
(MLS)‘s Atlanta United franchises that call the stadium home. “HPE
Aruba Networking provides us with the secure, reliable
infrastructure critical to entertaining, engaging, and informing
our guests for award-winning gameday and major event
experiences.”
According to Pope, powering the stadium’s signature experiences
with high-performance Wi-Fi helped earn the Falcons recognition as
No.1 in Overall Gameday Satisfaction in the NFL’s annual Voice of
the Fan survey for the 2022-2023 season.1
Serving millions, annually
Hosting more than 50 major sporting and entertainment events and
three million guests annually, the 75,000-seat stadium also boasts
more than 20 different event spaces with premium amenities, fully
customizable experiences, dedicated event team staff, and
state-of-the-art technology for creating unique and unforgettable
events. Adopting Wi-Fi 6E throughout the facility, including
seating, concourses, event spaces, and VIP suites, supplies AMBSE
with the next-gen Wi-Fi needed for continue its tradition of
excellence.
“For professional sports and entertainment venues dedicated to
ongoing innovation, whether its frictionless entry or enabling
attendees to seamlessly share the excitement, elevating experiences
is mission-critical,” said Stuart Strickland, wireless chief
technology officer at HPE Aruba Networking. “Providing fans,
guests, staff, and partners with the highest-performance Wi-Fi
enables AMBSE to continue delivering exceptional hospitality to
everyone who visits Mercedes-Benz Stadium.”
Meeting escalating bandwidth expectations
Given the escalating fan and event attendee expectations for
streaming high-definition video of on-site excitement to their
family, friends, and social media audiences, the capability to
provide massive amounts of bandwidth is key to AMBSE meeting its
experience goals.
“At some of our headliner events we’re now seeing an average of
600MBps for each attendee,” said Pope. “That’s a substantial
increase in just a few years. This makes our new Wi-Fi 6E
deployment critical to supporting both customer expectations and
the back-of-the-house applications we use to orchestrate the
best-in-class experiences we deliver to every attendee, at every
event, to make them feel appreciated, valued, and respected.”
Future-ready for rich, immersive experiences
With its new Wi-Fi, AMBSE plans to enhance the offerings within
the stadium app, including the introduction of precision
wayfinding.
“We’re really excited to leverage our new Wi-Fi for a variety of
new capabilities to further advance the options our customers have
to customize gamedays and event experiences like never before,”
said Pope. “We appreciate the strong partnership we’ve built with
HPE Aruba Networking that is enabling us to make our connected
stadium goals happen.”
Sources: 1 NFL and the Atlanta Falcons
About AMB Sports and Entertainment
AMB Sports and Entertainment is part of the Blank Family of
Businesses comprised of the National Football League’s Atlanta
Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz
Stadium, Atlanta Drive Golf Club, and PGA TOUR Superstore.
About Hewlett Packard Enterprise
Hewlett Packard Enterprise (NYSE: HPE) is the global
edge-to-cloud company that helps organizations accelerate outcomes
by unlocking value from all of their data, everywhere. Built on
decades of reimagining the future and innovating to advance the way
people live and work, HPE delivers unique, open, and intelligent
technology solutions as a service. With offerings spanning Cloud
Services, Compute, High Performance Computing & AI, Intelligent
Edge, Software, and Storage, HPE provides a consistent experience
across all clouds and edges, helping customers develop new business
models, engage in new ways, and increase operational performance.
For more information, visit: www.hpe.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240416650804/en/
Kari Curto HPE Aruba Networking kari.curto@hpe.com
Hewlett Packard Enterprise (NYSE:HPE)
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