"TAYLOR SWIFT:
THE ERAS TOUR" Becomes Biggest IMAX Debut Ever for a Film by a
Musical Artist, Led by Impressive $11 Million in North
America
NEW
YORK, Oct. 16, 2023 /PRNewswire/ -- IMAX
Corporation (NYSE: IMAX) hit a high note at the global box office
this weekend with a $13 million debut
for "TAYLOR SWIFT: THE ERAS TOUR",
making it the biggest IMAX opening ever for a film by a musical
artist — concert or documentary. The highly anticipated release
from the global pop icon earned an impressive $11 million in North
America on IMAX screens — good for 11% of the overall
Domestic gross — in addition to $2
million oversees.
"The impressive numbers we're seeing with 'TAYLOR SWIFT: THE
ERAS TOUR" are usually reserved for Hollywood blockbusters, demonstrating how
demand for the IMAX Experience has expanded beyond our core
audience," said Rich Gelfond, CEO of
IMAX. "With this film, Taylor Swift
has created an experience that is cinematic in every sense of the
word — dazzling, immersive, and undeniably joyous — and in the
sound and scope of IMAX it's the closest thing to being at the
concert itself."
Distributed domestically by AMC and Variance and internationally
by Trafalgar, "TAYLOR SWIFT: THE
ERAS TOUR" opened on 613 IMAX screens worldwide. The film will
open in IMAX in additional international markets on October 26 and November
3.
TAYLOR SWIFT: THE ERAS TOUR"
continues a surge in music and concert films across the IMAX global
network. In September, the special IMAX Live 40th
anniversary screening of The Talking Heads' Stop Making
Sense at the Toronto
International Film Festival (TIFF) became the highest grossing IMAX
Live event of all time. Beyoncé's upcoming highly anticipated
concert film, "Renaissance: A Film by Beyoncé", will be released
across the IMAX network on December
1.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines
proprietary software, architecture, and equipment to create
experiences that take you beyond the edge of your seat to a world
you've never imagined. Top filmmakers and studios are utilizing
IMAX systems to connect with audiences in extraordinary ways,
making IMAX's network among the most important and successful
theatrical distribution platforms for major event films around the
globe.
IMAX is headquartered in New
York, Toronto, and
Los Angeles, with additional
offices in London, Dublin, Tokyo, and Shanghai. As of June
30, 2023, there were 1,718 IMAX systems (1,638 commercial
multiplexes, 12 commercial destinations, 68 institutional)
operating in 87 countries and territories. Shares of IMAX China
Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong
Kong Stock Exchange under the stock code "1970."
IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In
IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D
Experience®, IMAX DMR®, DMR®, Filmed For IMAX™, IMAX LIVE™, IMAX
Enhanced™, IMAX nXos®, SSIMWAVE® and Films to the Fullest®, are
trademarks and trade names of the Company or its subsidiaries that
are registered or otherwise protected under laws of various
jurisdictions. For more information, visit www.imax.com. You may
also connect with IMAX on Instagram (www.instagram.com/imax),
Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax),
YouTube (www.youtube.com/imaxmovies) and LinkedIn
(www.linkedin.com/imax).
For additional information please contact:
Investors:
Jennifer
Horsley
jhorsley@imax.com
Media:
Jane Collins
jcollins@imax.com
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SOURCE IMAX Corporation