Former CMO of Skydance Media, Dreamworks
Animation to Lead Brand, Film Marketing, Creative, and Social Media
Worldwide for Entertainment Technology Platform
PLAYA
VISTA, Calif., Jan. 16,
2024 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX)
has named entertainment marketing executive Anne Globe as Chief
Marketing Officer (CMO) of IMAX. In her role, Globe will oversee
all brand, film marketing, creative, and social media for the
global entertainment technology platform. Previously, Globe served
as CMO of Skydance Media as well as DreamWorks Animation.
"Anne is a deeply versatile, experienced, and well-networked
executive who has elevated creative work across virtually every
medium in partnership with some of the most celebrated filmmakers
and artists," said Rich Gelfond, CEO
of IMAX. "2023 was a banner year for IMAX in which the Company
demonstrated the breadth of awe-inspiring experiences it can
deliver globally, and Anne's leadership will be critical as we
bring more diverse films and events to our fans than ever
before."
"IMAX has built an incredible brand that is admired and has real
momentum worldwide, which creates a rare, valuable opportunity to
push the envelope in how the Company engages its audiences," said
Globe. "I've known Rich for many years, and I'm excited to work
with him and his team to bring everything I've learned working
across film, TV, games, and digital platforms to IMAX as it expands
into new experiences and events."
As CMO of Skydance Media, Globe oversaw the company's brand,
marketing, digital, social media, corporate communications and
licensing team across its diverse portfolio of productions — from
feature films and animation to television and interactive games. In
her role, she developed marketing and distribution strategies for
key franchises including Mission: Impossible,
Terminator, and Jack Reacher. In her role at
DreamWorks Animation, she oversaw marketing, distribution, and
licensing for franchises including Kung
Fu Panda, How to Train Your Dragon, Shrek, and
Madagascar.
Anne has served as an adjunct professor for the University of Southern California's Business of
Cinematic Arts program since 2018. A longstanding member of the
entertainment community, she is a member of the Academy of Motion
Picture Arts and Sciences, Academy of Television Arts and Sciences,
Women in Film, Women in Animation, and the American Film Institute.
Her work has been recognized by The Hollywood Reporter (Top
100 Women in Hollywood),
Variety (Marketing Impact Report), and Fast Company
(Most Creative People in Business).
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines
proprietary software, architecture, and equipment to create
experiences that take you beyond the edge of your seat to a world
you've never imagined. Top filmmakers and studios are utilizing
IMAX systems to connect with audiences in extraordinary ways,
making IMAX's network among the most important and successful
theatrical distribution platforms for major event films around the
globe.
IMAX is headquartered in New
York, Toronto, and
Los Angeles, with additional
offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2023, there were 1,731 IMAX systems
(1,651 commercial multiplexes, 12 commercial destinations, 68
institutional) operating in 87 countries and territories. Shares of
IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade
on the Hong Kong Stock Exchange under the stock code
"1970."
IMAX®, IMAX® 3D, Experience It In
IMAX®, The IMAX Experience®,
DMR®, Filmed For IMAX®, IMAX LIVE™, and IMAX
Enhanced® are trademarks and trade names of IMAX
Corporation or its subsidiaries that are registered or otherwise
protected under laws of various jurisdictions. For more
information, visit www.imax.com. You may also connect with
IMAX on Instagram (www.instagram.com/imax), Facebook
(www.facebook.com/imax), LinkedIn (www.linkedin.com/company/imax),
X (www.twitter.com/imax), and YouTube
(www.youtube.com/imaxmovies).
For additional information please contact:
Investors:
Jennifer
Horsley
jhorsley@imax.com
Media:
Mark Jafar
mjafar@imax.com
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SOURCE IMAX Corporation