Turning Clutter into Cash: Nextdoor Insights Reveal an Upcycling Opportunity in America’s Annual Spring Cleaning Trend
19 Mars 2024 - 11:30AM
Business Wire
Nextdoor (NYSE: KIND), the essential neighborhood app, today
released insights exploring attitudes and intentions for the annual
American tradition, spring cleaning. Conducted via a survey of
neighbors on Nextdoor, while the research revealed a strong
appetite for tidying, it also underscored an opportunity for
neighbors to participate in the circular economy movement and make
extra cash as they declutter.
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Nextdoor survey data, spring cleaning
(Graphic: Business Wire)
According to survey results conducted by Nextdoor, 86% of
Americans plan to participate in spring cleaning 2024, with the
number jumping to 91% for Nextdoor users. The results revealed:
- The majority of spring cleaners spend at least a full day on
this chore – while 18% plan to dedicate a full week or more to
their deep cleaning.
- Removing clutter is the top reason adults choose to
participate, with 79% of respondents citing this motivation.
- 94% of respondents are in a better mood after they have
cleaned.
While the data showed that the time commitment for this deep
dive cleaning clearly is worth the effort, these activities can
also be a source of income. Faced with rising costs of living in
2023, neighbors sold more than 3.8 million items on Nextdoor’s For
Sale & Free marketplace. From kitchen gadgets and bicycles to
exercise equipment and automobiles, the marketplace gives neighbors
access to an easy, environment-friendly way to offload unwanted
items and turn their clutter into cash. Nextdoor’s data revealed
that in 2023:
- Nearly 49K items sold for over $5,000; while items ranged from
wrought iron gates to complete ceramics studios, 80% of these
big-ticket sales were in the automotive category.
- Items listed in the $50-$100 range had the highest sell through
rate on the marketplace.
- For those just eager to get rid of clutter, 34% of items sold
were listed for free.
“Spring cleaning is a real nationwide phenomenon,” said Chris
Klotzbach, Head of Product and Content Marketing at Nextdoor. “But
now it's more than rolling up your sleeves for a deep clean – it’s
another passive income source. In 2023, Nextdoor’s For Sale &
Free saw 10% more listings per month in the spring, showing a new
facet in American’s cleaning rituals: turning clutter to cash.”
To learn more about Nextdoor’s survey of spring cleaning habits,
visit the Nextdoor for Business Insights page.
About Nextdoor
Nextdoor (NYSE: KIND) is the neighborhood network. Neighbors,
businesses of all sizes, and public agencies in more than 330,000
neighborhoods across 11 countries turn to Nextdoor to connect to
the neighborhoods that matter to them so that they can thrive. As a
purpose-driven company, Nextdoor leverages innovative technology to
cultivate a kinder world where everyone has a neighborhood they can
rely on — both online and in the real world. Download the app or
join the neighborhood at nextdoor.com. For more information and
assets, visit nextdoor.com/newsroom.
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