LeoVegas acquires licensed for the German market and signs Lothar Matthäus as new ambassador
07 Février 2018 - 8:15AM
LeoVegas AB (publ) ("LeoVegas"), has through its wholly owned subsidiary
LeoVegas International Ltd., entered into an agreement to acquire
all of the shares in the Maltese company World of Sportsbetting Ltd
(Malta), which holds a sports betting license and casino license in
the state of Schleswig-Holstein as well as an approved application
for a sports betting license in Hesse, under the Interstate Treaty
on Gambling. An approved application for a sports betting license
in Hesse means that you are allowed to freely market sports betting
throughout Germany. The acquisition is being made for a purchase
price of 2.6 MEUR and completion is expected to take place in
February 2018. LeoVegas also signed an agreement with the football
icon Lothar Matthäus and the German handball profile Stefan
Kretzschmar as ambassadors in the German market.
Gustaf Hagman, Group CEO,
LeoVegas, comments: "The
licenses give increased credibility when we collaborate with, for
example, media partners, which is important in order to get full
effect on our market investments. Our new ambassadors also increase
the local touch in our marketing, which we know creates loyalty and
increased brand awareness. We can now also be even more local on
the product side and, especially, add important payment solutions
that are important for the German market. This
is line with our strategy to enter regulated markets and
gives LeoVegas the best possible conditions to
accelerate further in the German market."
New ambassadors in
Germany
Lothar Matthäus has a long and successful national team career
behind him, making him a strong profile in the German sports
community. He has, among other things, played in five world
championships and has been named the world's best football player.
Stefan Kretzschmar is a former handball star and a colourful
profile with his style on the pitch and his winner instinct.
Both Lothar Matthäus and Stefan Kretzschmar are
popular sports profiles in Germany and offer great opportunities
from a marketing perspective to strengthen LeoVegas' position and
continued expansion in Germany
For
further information, please contact:
Gustaf Hagman, Group CEO and co-founder: +46
70-880 55 22, gustaf.hagman@leovegas.com
Philip Doftvik, Head of Investor Relations: +46 73 512 07 20,
philip.doftvik@leovegas.com
Visitors address: Luntmakargatan 18, Stockholm
Corporate identity number: 556830-4033
About the LeoVegas mobile gaming
group
LeoVegas' passion is "Leading the way into the
mobile future". LeoVegas is Sweden's premier GameTech company
and is at the forefront of using state-of-the-art technology for
mobile gaming. In 2017 the company passed the threshold for being
classified as a unicorn, i.e., a start-up valued at more than USD 1
billion. A large part of this success can be credited to an extreme
product and technology focus coupled with effective and data-driven
marketing. Technology development is conducted in Sweden, while
operations are based in Malta. LeoVegas offers casino, live casino
and sport gaming, and operates two global and scalable brands -
LeoVegas and Royal Panda and a local multibrand business in the UK
market called Rocket X. The company's shares are listed on Nasdaq
First North Premier, and Avanza Bank AB is the company's Certified
Adviser. For more about LeoVegas, visit
www.leovegasgroup.com.
LeoVegas acquire licenses and
Lothar Matthäus as new ambassador
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: LeoVegas AB via Globenewswire
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