PepsiCo and Topgolf Launch Eight-Year
Partnership Offering the Chance to Win Eight Years of Free Topgolf
and PepsiCo Beverages
DALLAS, May 15, 2024
/PRNewswire/ -- Modern golf entertainment leader
Topgolf announced today an eight-year beverage agreement with
global food and beverage leader, PepsiCo. Beverages will be
supplied to Topgolf's U.S. venues beginning May 15, 2024, with the rollout expected to be
completed by June 2024.
"We're absolutely thrilled to be partnering with PepsiCo," said
Topgolf Chief Brand Officer Geoff
Cottrill. "Together our brands will focus on continuously
enhancing the Player experience, and I can't wait to bring to life
a variety of bold and unapologetically Pepsi activations this
summer and beyond that will do just that."
Under the new partnership, Topgolf Players will be able to enjoy
some of their favorite PepsiCo beverages such as Pepsi®, Pepsi®
Zero Sugar, Diet Pepsi®, MTN DEW®, Starry®, MUG® Root Beer,
Tropicana® Lemonade, Gatorade®, Lipton®, bubly® and LIFEWTR®.
In addition to serving a wide assortment of PepsiCo beverages at
Topgolf, the new eight-year partnership brings with it countless
one-of-a-kind Player experiences and perks, kicking off with the
ultimate giveaway that will award one lucky person with eight years
of free Topgolf play paired with their favorite PepsiCo
beverages. Additionally, 100 more Players will have the chance
to win a $25 free game play card and
$25 toward the purchase of
Pepsi-Cola® products.
No Purchase Necessary. Void Where Prohibited. The sweepstakes
opens on May 15 at
Topgolf.com/SwingAndSipstakes and ends on July 31. Full details and official rules can be
found at Topgolf.com/SwingAndSipstakesRules.
As for what else can be expected from Topgolf and PepsiCo over
the next eight years, the sky's the limit with partnership ideas
ranging from Topgolf-exclusive crafted beverages, custom
experiential spaces, PEPSI-inspired Topgolf game play integrations
and prizes, and innovative cups designed to keep drinks cooler,
longer – and that's just for starters.
"We're gearing up for a summer of play at Topgolf, and our
partnership with PepsiCo is going to help make this season and
every season an exciting one for Topgolf Players," Cottrill added.
"Our friends at PepsiCo are aligned in our purpose to bring more
play to the world, and that's going to show up as unforgettable
experiences our Players won't find anywhere else."
This summer, Topgolf and Pepsi will also be taking their
partnership on the road. Topgolf will be introducing the Topgolf
Summer of Play Delivery Truck – an ice cream truck that will trek
across the country delivering more play wherever it goes. At
key stops on this trek, Pepsi will surprise and delight consumers
with branded swag, prizes and much more.
"At PepsiCo, we're always keeping our fans on their toes
with bold new activations, experiences and culinary creations,"
said Hugh Roth, Chief Customer and
Business Development Officer at PepsiCo Global Foodservice. "We're
thrilled to be partnering with Topgolf to enhance play and create
more of these unforgettable moments together. There is much to look
forward to as we embark on this partnership and I for one am
particularly excited about our exclusive crafted beverage
offerings. Crafted beverages are having a moment and together with
Topgolf we'll deliver unexpected flavor combinations that Players
will love."
About Topgolf
A Topgolf Callaway Brands Corp. (NYSE: MODG) brand, Topgolf is
the ultimate instigator of play. Thanks to our 100 outdoor Topgolf
venues around the globe, industry-leading Toptracer technology,
mobile game and app, we're leading the charge of modern golf
wherever our Players are. We offer a variety of tech-driven games,
a top-tier food and drink menu, and a vibe focused on more play for
all. Topgolf brands are on a mission to enable Players to hit 50
billion golf balls between 2022 and 2025. To learn more or make
plans to come play around, visit topgolf.com.
About Topgolf Callaway Brands
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled
tech-enabled Modern Golf and active lifestyle company delivering
leading golf equipment, apparel and entertainment, with a portfolio
of global brands including Topgolf, Callaway Golf, TravisMathew,
Odyssey, OGIO and Jack Wolfskin. "Modern Golf" is the dynamic and
inclusive ecosystem that includes both on-course and off-course
golf. Learn more at topgolfcallawaybrands.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
Topgolf Media Contact:
Amanda Gleason
Email: press@topgolf.com
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SOURCE Topgolf