- Orange to bring gen AI closer to operations and customers with
Google Cloud
- New deployments aim to expand opportunities in countries and
industries where local cloud environments are required
- Google Cloud to support Orange in its open and value-driven
approach to AI
ISSY-LES-MOULINEAUX, France, April 9,
2024 /PRNewswire/ -- Cloud Next '24, LAS VEGAS -- Google Cloud and Orange
today announced they have expanded their collaboration to deploy
artificial intelligence, including gen AI, closer to Orange's and
its customers' operations. Through the use of Google Distributed
Cloud, Orange can meet local requirements for cloud environments,
accelerate AI adoption and benefits for customers, and foster an
open and value-driven approach.
Google Distributed Cloud (GDC) is a fully managed hardware
and software solution that brings the power of Google's AI services
to the Edge, air-gapped environments, and Cross-Cloud. Designed
with AI and data-intensive workloads in mind, GDC will enable
Orange to take a pivotal step towards accelerating AI adoption into
its operations across the 26 countries it serves. The company is
focusing on three areas with AI:
- Smarter Networks: With GDC, Orange will get an
environment to run sensitive network data and AI workloads that
some country regulators may require to be local or on-premise. From
capacity planning to root cause analysis, Orange can benefit
from significant improvements in network planning and design
through the automation of reporting, classification, and
analysis.
- Operational Efficiency: Orange will be able to run gen
AI models on-premise in an environment that is very elegantly
integrated into similar Vertex AI services on Google Cloud.
Orange's operations and customer service teams will benefit from
those AI models by getting the answers they need faster, while
customers will experience a faster time-to-resolution and improved
quality of service.
- Improved Customer Experience: Beyond the contact
center, Orange has leveraged AI and Google Cloud technology to
deliver personalized recommendations for relevant phones, plans,
and services–improving customer lifetime value. GDC also allows gen
AI-based speech recognition to occur in each Orange country,
bringing these powerful AI technologies even to countries without a
Google Cloud region.
"We have a mission to accelerate value creation for Orange with
every job, every network, and every customer experience
super-powered by responsible AI. Orange sees enormous value in AI
across every dimension of our business," said Christel Heydemann, CEO of Orange Group. "This
partnership with Google Cloud and the cutting-edge solutions
announced today are foundational to Orange achieving AI at scale
and is a major step towards unlocking significant value from all of
our data."
To achieve its goals of bringing AI capabilities into each of
the regions it serves, Orange required a secure solution to enhance
cloud services at a local level, while still meeting local
regulatory requirements around security and data residency. Google
Cloud worked with Orange from the concept stage onwards to
co-design its Google Distributed Cloud (GDC) deployment, which
allows Orange to establish a local cloud that delivers heightened
resilience, particularly in challenging environments, while
optimizing performance and reducing latency for critical
workloads.
This collaboration will bring the cloud to Orange's own data
centers, protecting sensitive workloads that must stay on-premises
and also enabling Orange to filter extremely high-volume data, such
as over one petabyte a day of network telemetry. By bringing the
cloud into the data center via GDC, Orange is enabling faster
deployment of AI applications for local teams, and fostering
agility and responsiveness. Moreover, this collaboration opens up
avenues for new business opportunities, as it makes it possible for
use cases to be delivered across many Orange countries.
"Businesses are increasingly bringing gen AI solutions to the
edge of the network to ensure better agility, responsiveness, and
resilience," said Thomas Kurian, CEO
of Google Cloud. "Our partnership with Orange addresses that need,
combining data, reliable infrastructure, and leading AI
technologies to create new solutions to meet Orange's global
needs"
Orange and Google Cloud have collaborated since 2020 to fuel
Orange's digital transformation through data and AI. Over the last
three years, Orange has migrated 13 petabytes of data to Google
Cloud and has many strategic use cases in production across ten
countries running on Google Cloud. The two companies' shared
passion for innovation has resulted in a collaboration that has
brought secure, customizable, best-in-class solutions to customers
across geographies and industries.
About Google Cloud
Google Cloud is the new way to the
cloud, providing AI, infrastructure, developer, data, security, and
collaboration tools built for today and tomorrow. Google Cloud
offers a powerful, fully integrated and optimized AI stack with its
own planet-scale infrastructure, custom-built chips, generative AI
models, and development platform, as well as AI-powered
applications, to help organizations transform. Customers in more
than 200 countries and territories turn to Google Cloud as their
trusted technology partner.
About Orange
Orange is one of the world's leading
telecommunications operators with revenues of 44.1 billion euros in 2023 and 137,000 employees
worldwide at 31 December 2023,
including 73,000 employees in France. The Group has a total customer base of
298 million customers worldwide at 31
December 2023, including 254 million mobile customers and 25
million fixed broadband customers. The Group is present in 26
countries. Orange is also a leading provider of global IT and
telecommunication services to multinational companies under the
brand Orange Business. In February
2023, the Group presented its strategic plan « Lead the
Future », built on a new business model and guided by
responsibility and efficiency. « Lead the Future » capitalizes on
network excellence to reinforce Orange's leadership in service
quality.
Orange is listed on Euronext Paris (symbol ORA) and on the New
York Stock Exchange (symbol ORAN). For more information on the
internet and on your mobile: www.orange.com,
www.orange-business.com/, and the Orange News app or to follow us
on Twitter: @orangegrouppr.
Orange and any other Orange product or service names included in
this material are trademarks of Orange or Orange Brand Services
Limited.
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SOURCE Google Cloud
