Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection
19 Mai 2023 - 3:06PM
Business Wire
Southern Tide, the premier coastal lifestyle and apparel brand,
and Lilly Pulitzer, the leader in women’s resort wear, have
partnered to launch a men’s and youth capsule collection. This
collection celebrates Lilly Pulitzer’s introduction to the menswear
category by combining the well-known brand’s iconic resort prints
with Southern Tide’s signature silhouettes.
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Southern Tide and Lilly Pulitzer Launch
South Carolina-Inspired Capsule Collection (Photo: Business
Wire)
“We are thrilled to work alongside the creatives at Lilly
Pulitzer as they make their debut into men’s resort activewear, a
category in which Southern Tide has seen continued success,” said
Carey Ann Campbell, CEO of Southern Tide. "We look forward to
expanding upon our innovative fabrics and styles, while connecting
both brands to audiences with a love for the coast."
Both Southern Tide and Lilly Pulitzer are beloved brands and
together, the partners believe in creating and unveiling products
that embrace spontaneity, optimism, and adventure without
compromising performance. The shared brand values and craftsmanship
are emphasized in this men’s and youth capsule collection, which
consists of 16 new pieces: short sleeve sport shirts, patented
cooling and moisture-wicking golf shorts, swim trunks, performance
polos, and boxers. Prices start at $38.00 for men’s pieces and
$69.50 for youth.
The Southern Tide x Lilly Pulitzer collection showcases two
original, hand-painted prints from Lilly Pulitzer, which offer a
charming insider’s view of South Carolina’s rich history and
abundant wildlife. In shades of blue, green and pink, the “Lilly
Loves SC” print captures the spirit of quintessential South
Carolina locations including Charleston, Kiawah Island, Columbia,
Greenville, and the Hilton Head Lighthouse. The “Croc & Lock
It” print juxtaposes flowy painted flowers with crocodiles drawn in
textured, waxy watercolor crayon. This print also includes the
Southern Tide Skipjack and the signature “Lilly” logo, combining
both brands’ iconic motifs to bring the collaboration to life.
“Lilly Pulitzer is a lifestyle brand that offers everything you
need for your resort day, from sun up to sun down. One thing that
was missing? Great resort wear for the men in the family! We are
proud to partner with Southern Tide to pair their expertise in
fabrication and men’s design with our hand-painted, original
prints,” said Michelle Kelly, CEO of Lilly Pulitzer.
The capsule collection will be available on both brands’
websites at www.southerntide.com and www.lillypulitzer.com, as well
as in Southern Tide and Lilly Pulitzer stores and select
retailers.
About Southern Tide
Founded in 2006, Southern Tide is a Greenville, S.C.-based
lifestyle apparel brand that boasts exceptional craftsmanship and
classic design. Southern Tide is best known for its Skipjack Polo,
deemed by many to be the finest, most comfortable polo shirt.
Innovative, yet timeless in its youthful style, Southern Tide
offers an array of apparel and accessory products for men, women,
and kids that deliver their authentic lifestyle through quality,
experience, and service. Southern Tide is available for purchase in
company-owned Southern Tide stores, in Southern Tide Signature
Stores, and online at www.southerntide.com. Products can also be
found at more than 850 specialty retailers and premium department
stores in more than 49 states across the United States. Southern
Tide is a wholly-owned subsidiary of Oxford Industries (NYSE:
OXM).
About Lilly Pulitzer
In 1959-ish, Lilly Pulitzer set out to create her own happiness,
opening a juice stand in Palm Beach. In need of an everyday
uniform, she asked her dressmaker for something to camouflage
splashes of citrus juice. The result? A comfortable, sleeveless
shift dress made of colorful printed cotton. Since those early
days, Lilly designs have been beloved for their casual glamour,
vibrant optimism, and endlessly joyful spirit. Lilly was an
original with the confidence to break all the rules, the humility
to pull it off, and the vision to make women feel as good as they
look. Today, her spirit is reflected in the brand’s imaginative
prints and lively colors, which inspire everyone to shine bright
and stand out. Visit www.lillypulitzer.com to learn more. Lilly
Pulitzer is a wholly-owned subsidiary of Oxford Industries (NYSE:
OXM).
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version on businesswire.com: https://www.businesswire.com/news/home/20230519005067/en/
Media Contact: Kelle Knight Droese Public Relations
kelle@droesepr.com
Oxford Industries (NYSE:OXM)
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