New Collection Redefines Off Road Gear
Standards with Industry-First Additions and Designs that Deliver
for Dirt Bike Riders
SPOKANE,
Wash., March 7, 2024 /PRNewswire/ -- 509, a
leading name in outdoor riding gear, announced the launch of its
2024 Dirt Collection for dirt bike riders. This collection brings
innovative gear offerings to riders, including industry-first
anti-fog goggle technology, all-new gear kits with youth sizes, and
509's best-selling helmet designs offered in an assortment of
exciting colors.
"The Dirt 2024 Collection offers dealers and consumers
industry-first, game-changing technology throughout the lineup,"
says Alicia Anderson, 509 Managing
Director. "Riders continue to look to 509 for gear that
reflects their personal style while keeping them comfortable and
letting them focus on what's most important - the ride."
Highlights from the Dirt 2024 Collection include:
- The Sinister MX6 Fuzion Flow Goggle and Kingpin Fuzion Flow
Goggle both feature the industry-first Fuzion Flow lens and venting
technology, setting a new standard for high-performance goggles.
The Fuzion technology features a durable impact-resistant single
pane lens with Frogzskin mesh and flow venting providing
professional-level anti-fog capabilities that outperform
traditional single pane lenses with five times the clarity.
- 509's Ride 5 jerseys and pants are focal points of the new Dirt
2024 Collection designed meticulously to satisfy the demands of
riders. The Ride 5 jersey offers premium-level comfort with
lightweight quick-drying fabric and underarm gussets for full
mobility preparing riders for the longest days. The Ride 5 pants
are constructed with 600D & 900D Corda material and cow leather
reinforced knees to protect against the toughest trails, while an
upper leg zipper pocket answers customer requests for additional
utility. Both Ride 5 jerseys and pants are offered in three new
colors for adult riders and now available in youth sizes.
- The 2024 Dirt Collection continues to offer the fan-favorite
Altitude 2.0 Carbon Fiber Helmet, available in a range of
rider-favorite colors including the popular Speedsta Gold. This
helmet has quickly grown to be 509's bestselling dirt helmet,
constructed with lightweight hand-laid carbon fiber composite,
enlarged chin bar and exhaust vents to provide riders with
lightweight head protection without compromising airflow and
comfort. For quick on and off, the Altitude 2.0 Carbon Fiber Helmet
is also equipped with the convenient Fidlock® magnetic strap
buckle.
"My 509 must have for the upcoming season will be the Sinister
MX6 Fuzion Flow Goggles," says Spencer
Wilton, Professional Dirt Bike Racer and 509 Athlete. "The
Frogzskin and flow venting is a game changer that helps keep my
goggles on longer and limits fogging so I can focus on my
line. Whether I am riding track or trail, 509's new
collection of gear is dialed."
509 invites dirt riders to experience the superior quality and
performance of the latest collection. The 2024 Dirt Collection is
available on Ride509.com and at authorized 509 dealers.
About 509
Founded 20 years ago, the 509 story began as a snowmobile brand
deep in the backcountry of the unforgiving Rocky Mountains. Those
harsh environments inspired a journey of developing innovative and
purpose-built riding gear, all while telling the story of the
brand, our athletes and the industry through our award-winning
films and content. Today, 509 develops technical gear across the
snowmobile, dirt bike and motorcycle industries.
509® is a registered trademark of Teton Outfitters, LLC
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SOURCE 509