Piper Sandler Completes 46th Semi-Annual Generation Z Survey of 9,193 U.S. Teens
10 Octobre 2023 - 2:03PM
Business Wire
Piper Sandler Companies (NYSE: PIPR), a leading investment bank,
completes its 46th semi-annual Taking Stock With Teens® survey in
partnership with DECA. Piper Sandler equity research has more than
60 million data points around teen preferences and spending in the
22 plus years of researching teens.
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the full release here:
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The fall 2023 survey was conducted from September 4 to September
27. To see the full list of key findings, view the report summary
and request the full survey report, visit
pipersandler.com/teens.
Fall 2023 Key Findings
- Teen “self-reported” spending was down 1% Y/Y to $2,316. A
spending decrease has not been seen from this survey since before
the COVID-19 pandemic.
- e.l.f. Beauty, Inc. remains the top cosmetics brand, increasing
13 points Y/Y to 29% for female teens.
- NIKE, Inc. maintains its position as the number one favorite
brand among teens in both apparel and footwear, with 35% and 61%
mindshare respectively.
- Chick-fil-A, Inc. stays the highest ranked restaurant at 16%
share.
- Inflation is now the number two social concern, coming in at 9%
among teens.
“Our survey points to initial signs of a slowdown in teen
spending. Inflation reached its highest mindshare in terms of
political and social issues, right behind the environment,” said
Edward Yruma, senior research analyst.
Males lead the spending increase as NIKE, Inc., lululemon
athletica inc. and American Eagle Outfitters Inc. rank among the
top clothing brands for teens. Female spending was down overall
with specific decreases across apparel and shoes but counteracted
with strength in accessories spending.
The core beauty wallet (cosmetics, skincare and fragrance) stood
at $324/year with cosmetics leading at +33% Y/Y. Sephora showed
impressive gains as they surpass Ulta Beauty, Inc., becoming the
number one preferred beauty shopping destination with a loyalty
membership of 67%.
The iPhone continues to reign as 87% of teens own one and 88%
expect the iPhone to be their next mobile device. TikTok improved
by 80 bps compared to spring 2023 as the favorite social platform
among teens along with Snap Inc. ranking second and Instagram
ranking third.
Piper Sandler Taking Stock With Teens® survey is a semi-annual
research project that gathers input from 9,193 teens with an
average age of 15.7 years. Discretionary spending patterns, fashion
trends, technology, and brand and media preferences are assessed
through surveying a geographically diverse subset of high schools
across the U.S. Since the project began in 2001, Piper Sandler has
surveyed more than 248,283 teens and collected over 60.7 million
data points on teen spending.
ABOUT PIPER SANDLER
Piper Sandler Companies (NYSE: PIPR) is a leading investment
bank driven to help clients Realize the Power of Partnership®.
Securities brokerage and investment banking services are offered in
the U.S. through Piper Sandler & Co., member SIPC and NYSE; in
the U.K. through Piper Sandler Ltd., authorized and regulated by
the U.K. Financial Conduct Authority; and in Hong Kong through
Piper Sandler Hong Kong Limited, authorized and regulated by the
Securities and Futures Commission. Alternative asset management and
fixed income advisory services are offered through separately
registered advisory affiliates.
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©2023. Since 1895. Piper Sandler Companies. 800 Nicollet Mall,
Minneapolis, Minnesota 55402-7036
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version on businesswire.com: https://www.businesswire.com/news/home/20231010273091/en/
Pamela Steensland Tel: 612 303-8185
pamela.steensland@psc.com
Piper Sandler Companies (NYSE:PIPR)
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