American Italian Pasta Company Mounts Television Advertising Campaign for Golden Grain(R) Pasta Brand
11 Avril 2006 - 11:05PM
PR Newswire (US)
'Golden Grain. Makes Meals to Remember' KANSAS CITY, April 11
/PRNewswire-FirstCall/ -- American Italian Pasta Company
(NYSE:PLB), the largest dry pasta producer in North America, is
airing a television advertising campaign for its Golden Grain(R)
brand. The campaign, the first AIPC has conducted for Golden Grain,
is designed to capture the brand's nearly 100-year heritage with
the theme "Golden Grain. Makes Meals to Remember." "Golden Grain
has been a brand consumers have known and trusted since 1912 and it
continues to be relevant to modern lifestyles," said Drew Lericos
of American Italian Pasta Company. "As easy-to-prepare meals that
the whole family enjoys become increasingly important to busy moms,
Golden Grain pasta provides an ideal solution, allowing moms to
provide the family a convenient, economical and healthy dish and
still add that personal touch of a home cooked meal. "This
advertising campaign highlights the enduring popularity of Golden
Grain pasta, which continues to make new meal traditions the whole
family looks forward to," he added. That message is reflected in
the tagline: "The recipe may change, but for generations there has
been only one pasta. Golden Grain. Makes Meals to Remember." The
campaign features traditional Golden Grain as well as the recently
launched Golden Grain Multi Grain, one of the first pastas to
display the Whole Grains Council's stamp of approval on its
packaging. Designed by Cramer-Krasselt, the campaign's initial
schedule will run through June 2006 with advertisements airing
during major programming in five west coast markets: San Francisco,
Sacramento, Seattle, Portland and Salt Lake City. Founded in 1988
and based in Kansas City, Missouri, American Italian Pasta Company
is the largest producer and marketer of dry pasta in North America,
with brands including Mueller's(R), Golden Grain(R), Heartland(R),
Martha Gooch(R), Pennsylvania Dutch(R), Eddie's(R), Mrs.
Leeper's(R), Pasta LaBella(R), R & F(R), Luxury(R), Ronco(R)
and Anthony's (R). The Company has four plants that are located in
Excelsior Springs, Missouri; Columbia, South Carolina; Tolleson,
Arizona; and Verolanuova, Italy. For more information visit,
http://www.aipc.com/ . Product images are available. DATASOURCE:
American Italian Pasta Company CONTACT: Hannah Arnold of Linden
Alschuler & Kaplan, Inc. Public Relations, +1-212-575-4545 Web
site: http://www.aipc.com/
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