The campaign features a multi-generational cast
of five self-made iconic American families led by Quincy Jones,
SZA, Paloma Elsesser, Amber Valletta and Devon and Steve Aoki
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], brings
the brand back to its roots for Fall 2023 with a campaign
reinterpreting its inclusive perspective on family; red, white and
blue DNA; and optimistic take on modern Americana. The
multi-generational cast features the families and friends of Quincy
Jones, SZA, Paloma Elsesser, Amber Valletta and Devon and Steve
Aoki who wear the new TOMMY HILFIGER Fall 2023 collection –
characterized by timeless prep styles and Classic American
Cool.
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the full release here:
https://www.businesswire.com/news/home/20230815878921/en/
Tommy Hilfiger Fall 2023 Campaign
“This campaign is an all-out celebration of our brand values of
belonging and inclusivity with a focus on family,” says Tommy
Hilfiger. “We’ve brought together a cast of uniquely talented
friends and family whose deep bonds and unwavering support of one
another reminds me of the powerful relationships I have with my
loved ones.”
The Fall 2023 collection provides a modern vision of style
inspired by both escapes to the great outdoors and TOMMY HILFIGER’s
Classic American Cool prep essentials. Outerwear is at the heart of
the collection with the New York puffer offering a modern
perspective to the original puffers of the ‘90s, which captured the
attention of youth cultures of the decade with bold branding,
bright colors and oversized shapes. Taking a contemporary look at
heritage styles and archival silhouettes, established brand
signatures are given a playful remix across the collection,
including the original Tommy Tartan, red, white and blue, global
stripe and TH Monogram.
Captured in their natural elements, the campaign families are
lensed to portray the richness of their personalities, interactions
and environments. Friendships, communities and cultures come
together in intimate, personal portraits that embrace a sense of
optimism and shared joy.
Quincy Jones with family
Legendary producer, Quincy Jones, is a musical icon and 28-time
GRAMMY Award® winner. He and his family have long been at the
forefront of culture, music and style, including a deep history
with the TOMMY HILFIGER brand. In the early ‘90s, his daughter
Kidada worked closely with Tommy himself on the launch of TOMMY
JEANS, creatively guiding the brand towards innovation and cultural
relevance. The iconic family wear the elevated prep of the TH
Collection shot at a classic American home.
Quincy Jones is joined by 21 of his family members including his
seven children: Kidada, Rashida, Kenya Kinski-Jones (along with her
partner Will Peltz and their dog Banksy), Jolie, Rachel, Quincy
Jones III and Tina; his six grandchildren: Renzo, Eric, Jessica,
Nea, Sunny Levine with his wife Abby, and Donovan McClain with his
wife Mary; his 2 great-grandchildren: Billy Basie Levine and Tesla
McClain and his niece Hope Relan along with her two children, Lucki
and Ram Relan.
SZA with family and friends
Academy Award® nominee, GRAMMY® and multiple Billboard Music
Awards, MTV VMA and BET Awards winner, SZA is a distinct force in
contemporary music. As she continues to break records with her
latest masterpiece, SOS, SZA is joined by friends and loved ones in
a quintessentially American household. Feeling at home in classic
American denim, SZA and her friends represent the future of music
and the aspirations of Americana.
Featuring SZA, her mother Audrey Rowe, father Abdul
Mubarak-Rowe, niece Savannah Rowe, as well as her loved ones Amber
Wilson, Madeline Miller, MeLisa Heath and Nova Harmon.
Paloma Elsesser with family and friends
Face of fashion, Paloma Elsesser, along with her family and
friends, represent a return to Americana as they head for the great
outdoors. The family enjoys a cabin weekend in seasonal outerwear
including contemporary perspectives on the puffer and padded tartan
overshirts. Sage Elsesser wears the hero New York Check Puffer in
classic red, white and blue – featuring a remix of the classic
Tommy Tartan.
Siblings Paloma, Sage, Ama and Kanyessa McMahon are featured
alongside their mother Anedra Shockley-Elsesser, grandmother Audrey
Shockley, nephew Daschel McMahon and friend Maurice Remy Weise.
Paloma is an American model who walked in the TOMMY HILFIGER Fall
2022 show at New York Fashion Week, while Audrey Shockley, Anedra
Shockley-Elsesser and Ama Elsesser starred in the Holiday 2021
campaign. Sage Elsesser is a skateboarder, rapper, record producer,
visual artist and model.
Amber Valletta with family
Icons of fashion, Amber Valletta and her family, are captured
celebrating moments of togetherness as they return home for the
weekend. The family wear lightweight layers from the essential
classic American cool wardrobe. Timeless silhouettes including the
Oxford shirt, chinos and navy blue blazer form the foundation of a
bold and elevated preppy style.
The images feature Amber Valletta and Teddy Charles along with
Amber’s son, Auden, and Teddy’s children, Raphaël and Talulah.
Other members of the family include Amber’s mother, Teresa, and her
husband, Robert. Amber is an American supermodel and actor,
appearing on the cover of American Vogue 17 times and starring in
several blockbuster films. Teddy is a renowned hairstylist and
works with a variety of fashion brands and editorial
publications.
Devon and Steve Aoki with family
Pioneers of music and fashion, model and actor Devon Aoki and
GRAMMY nominated DJ and Producer Steve Aoki are joined by kids and
close-knit family as they spend time together on the Malibu coast.
The modern family guard against the elements in the embracing
layers of the Tommy x Pendleton collaboration and contemporary
takes on classic puffer jackets.
The images feature siblings Devon and Steve Aoki, their brother
Kyle, niece Bella, Devon’s kids Hunter, Alessandra, Eleanor and
Evelyn, Devon’s mother Pamela Price and half-sister Ellie
Price.
Campaign Credits
Photography by Renell Medrano Styling by Carlos Nazario
The Fall 2023 collection will be available on tommy.com, in
TOMMY HILFIGER stores worldwide and through select wholesale
partners throughout the season. Friends and followers of the brand
are invited to join the conversation on social media using
#TommyHilfiger and @TommyHilfiger.
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium
lifestyle brands, uplifting and inspiring consumers since 1985. The
brand creates iconic style, which comes alive at the intersection
of the classic and the new, co-created with people who are shaping
culture around the world. TOMMY HILFIGER celebrates the essence of
classic American style with a modern twist. Tommy Hilfiger offers
premium quality and value to consumers worldwide under the TOMMY
HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections
including men’s, women’s and kids’ sportswear, denim, accessories,
and footwear. Tommy Hilfiger has an unwavering commitment to
sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were
approximately $9.1 billion in 2022 and the brand is powered by more
than 16,000 associates worldwide — present in 100 countries and
more than 2,000 retail stores, including its largest global
flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010
and continues to oversee a focused approach to growing the brand’s
worldwide relevance, presence, and long term growth.
About PVH Corp.
PVH is one of the world’s largest and most admired fashion
companies, connecting with consumers in over 40 countries. Our
global iconic brands include Calvin Klein and TOMMY HILFIGER. Our
over 140-year history is built on the strength of our brands, our
team and our commitment to drive fashion forward for good. That’s
the Power of Us. That’s the Power of PVH.
Follow us on Facebook, Instagram, Twitter and LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230815878921/en/
Lyndsey Anderson Email: lyndsey.anderson@tommy.com Tobias
Heinrichs: Email: tobiasheinrichs@tommy.com
PVH (NYSE:PVH)
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