Firehouse Subs® to open more than 500 restaurants
over the next 10 years in Brazil, beginning in 2025
TORONTO, Jan. 9, 2025
/PRNewswire/ - Today, the Firehouse Subs® brand announces its entry
to Brazil building on its
international expansion. The brand plans to open more than 500
restaurants in 10 years across the country. The first restaurant is
expected to launch in 2025 and will mark Firehouse Subs debut in
South America.
Founded in Jacksonville,
Florida, in 1994 by two former firefighter brothers,
Firehouse Subs is celebrated for its premium sandwiches, made using
a unique cooking method unlocking juicier flavors by steaming the
meats and cheeses. The brand combines hearty portions, heartfelt
service with a commitment to public safety, and frequently ranks
highly in U.S. consumer surveys for food quality and taste in the
Quick Service Restaurant (QSR) category.
The expansion into Brazil is
part of a joint venture supported by parent company Restaurant
Brands International (RBI), one of the world's largest QSR
companies, in partnership with Iuri
Miranda, former CEO and board member of Zamp S.A., master
franchisee of Burger King® and Popeyes® in Brazil. Leveraging RBI's global infrastructure
and expertise in digital strategy and international development,
combined with a great knowledge of the Brazilian market, Firehouse
Subs aims to capture Brazil's
growing sandwich market. In the long term, RBI expects to partner
with local investors to fuel continued growth.
Thiago Santelmo, President of
RBI International, said: "We are very excited to introduce
Firehouse Subs to Brazil, a key
market in the growing sandwich category, with Iuri Miranda, a longtime industry veteran and
partner. I believe Firehouse Subs has an exciting runway for
growth, and we have set ambitious expansion plans around the
world."
Firehouse Subs boasts over 1,300 restaurants across the
U.S., Canada, and Puerto Rico and recently successfully launched
internationally. In 2023, the brand opened the first restaurant
outside of North America in
Switzerland, followed by
Mexico in December, and in UAE and
Albania last year.
Iuri Miranda, Partner and
Chief Executive Officer, Firehouse Subs Brazil, added: "We
are thrilled to bring Firehouse Subs to Brazilian guests. We expect
the launch will contribute to the creation of thousands of jobs
over the next decade and will elevate the sandwich experience in
the country. We have a great business opportunity ahead of us and
look forward to serving guests with heartfelt service. Flavor is
our mission!"
Guests in Brazil can look
forward to enjoying signature Firehouse Subs products, such
as the Hook & LadderTM, Firehouse
ItalianTM, and the Firehouse Beef & Cheddar
BrisketTM, all in an enriched in-store and digital
dining experience.
About Firehouse Subs®
Firehouse Subs® is a restaurant chain with a passion for hearty
and flavorful food, heartfelt service, and public safety. Founded
in Jacksonville, Florida in 1994
by two brothers and former firefighters, Firehouse Subs is a brand
built on decades of fire and police service, hot and hearty subs
piled high with the highest quality meats and cheeses and its
commitment to saving lives through the establishment of the
non-profit Firehouse Subs Public Safety Foundation®.
Firehouse Subs is a subsidiary of Restaurant Brands
International Inc. ("RBI"), one of the world's largest quick
service restaurant companies with over $40
billion in annual system-wide sales and over 30,000
restaurants in more than 120 countries and territories. RBI owns
four of the world's most prominent and iconic quick service
restaurant brands – BURGER KING®, TIM HORTONS®, POPEYES®, and
FIREHOUSE SUBS®. Enjoy more subs. Save more lives. To learn more,
visit http://www.firehousesubs.com and follow us on Facebook,
Twitter and Instagram.
Forward looking statement
This press release contains certain forward-looking
statements and information, which reflect management's current
beliefs and expectations regarding future events, initiatives and
operating performance and speak only as of the date hereof. These
forward-looking statements are not guarantees of future performance
and involve a number of risks and uncertainties. These
forward-looking statements include, without limitation, statements
about our expectations regarding the ability of the Firehouse Subs
business in Brazil to open 500
restaurants in 10 years and create thousands of jobs as well as the
expectation to partner with local investors in the future. The
factors that could cause actual results to differ materially from
RBI's expectations are detailed in filings of RBI with the U.S.
Securities and Exchange Commission and with the securities
regulatory authorities in Canada,
such as its annual and quarterly reports and current reports on
Form 8-K and include the following risks: risk related to our
ability to successfully implement its domestic and international
growth strategy and risks related to its international operations;
risks related to our ability to compete domestically and
internationally in an intensely competitive industry; global
economic or other business conditions that may affect the desire or
ability of our customers to purchase our products; our relationship
with, and the success of, our franchisees and risks related to our
mostly franchised business model; and the effectiveness of our
marketing and advertising programs and franchisee support of these
programs. Other than as required under applicable laws, we do not
assume a duty to update these forward-looking statements, whether
because of new information, subsequent events or circumstances,
change in expectations or otherwise.
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SOURCE Restaurant Brands International Inc.