Q2 Makes Consumer Banking More Personal with Q2 Engage
15 Mai 2024 - 4:00PM
Business Wire
Q2 delivers a comprehensive portfolio of
digital solutions to empower banks and credit unions to transform
the consumer banking journey with dynamic personal experiences
Q2 Holdings, Inc. (NYSE:QTWO), a leading provider of digital
transformation solutions for financial services, today announced
the launch of Q2 Engage, a suite of consumer banking solutions
designed to help financial institutions acquire and build life-long
relationships with account holders. Q2 Engage enables banks and
credit unions to innovate faster and provide personalized
experiences to strengthen their relationships with their account
holders.
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According to the 2024 Retail Banking Trends Report, 83 percent
of respondents identified improving the digital experience for
consumers as one of their key strategic priorities in 2024. As
digital channel use increases, financial institutions must offer
dynamic and personal experiences to their account holders,
especially as competition continues to increase.
Q2 Engage brings together Q2’s existing and new consumer banking
products and capabilities to help financial institutions curate
personal experiences across the consumer journey. With Q2 Engage,
financial institutions can build curated digital experiences that
are aligned with the moments that matter in a consumer’s financial
journey. These experiences create deeper engagements with consumers
to help grow relationships that align with the bank or credit
union’s strategic goals, such as growing deposits or promoting new
products.
“Each member we serve is unique and expects personal digital
banking experiences that meet them where they are in their life
journey,” said Bruce Brumfield, president and CEO, at Founders
Federal Credit Union. “Our partnership with Q2 over the years has
helped us meet our members’ individual needs, while helping us stay
competitive in the market. Q2 Engage will enable us to more deeply
serve our members and grow our relationships with them and the
community.”
The Q2 Digital Banking Platform and Q2 Engage solutions support
a strategic framework to continually Know, Serve, and Grow consumer
relationships. Here’s how it works:
Know: Use data and AI to understand needs across account
holder journeys.
- Make sense of consumer data through patent-protected
application of AI by giving it context and meaning. By using
machine learning to recommend products and deep learning to clean
and categorize financial transactions, financial institutions can
retrieve data, give it meaning, and better recommend specific
experiences and products to their account holders.
- Enable financial institutions to access over 600 attributable
traits to build targeted segments.
- Provide low-friction new account onboarding, which is critical
to drive adoption and engagement with key products and services in
the first 90 days.
Serve: Deliver dynamic personal experiences for the
moments that matter.
- Create personalized dashboards that cater to the needs of
account holders.
- Deliver curated experiences to account holders that adapt based
on new data, like parents saving for education, gig workers
managing money, and students with micro-businesses.
- Use account holder data to build targeted campaigns that are
unique to each account holder and drive the financial institution’s
strategy, for example payroll deposit switching promotions or
first-time home buyer incentives.
Grow: Deepen relationships with personal engagement
beyond traditional banking.
- Offer capabilities beyond traditional banking through Q2
Innovation Studio’s fintech partner ecosystem.
- Deliver differentiated experiences beyond traditional banking
that account holders need, such as financial wellness, payments,
loyalty rewards, and investments.
- Build custom products and offerings using Q2’s open digital
banking platform.
“Personalization, not just innovation, is the key to laying the
foundation for becoming your customer’s primary financial
institution. It starts with having the right digital tools and the
ability to offer outstanding engagements,” said Marc DeCastro,
research director, IDC Financial Insights. “Solutions that can
create highly personalized, engaging experiences can help financial
institutions better know, serve, and grow their customer
relationships.”
Q2 Engage drives the Know, Serve, and Grow framework with our
consumer banking solutions, including the following products:
- Composable Dashboard – A new digital banking experience
that allows financial institutions to guide the account holder’s
journey using a modern user interface (UI) that is configurable by
financial institutions in a no-code way.
- Audience Builder – A new feature of Q2 SMART, Q2’s
targeted marketing platform, that allows financial institutions to
create segmented account holder audiences based on data-led
traits.
- Experience Builder – Formerly Q2 Config, Experience
Builder allows financial institutions to build composable
experiences using a powerful no-code development environment.
- Getting Started – An online banking extension that
guides the account holder through onboarding tasks that are most
valuable to the financial institution and the account holder.
- Add Account – An online banking extension that gives
account holders the power to quickly and easily add new accounts
without being redirected outside of their digital banking
experience.
- Task Manager – An online banking extension that allows
financial institutions to manage and deploy tasks to account
holders, such as prompts to transfer funds, registration for
financial wellness, and reminders to fund a goal.
“Q2 Engage enables financial institutions to deliver the
experiences their customers expect, while anticipating their needs
and providing products and services that delight at every crucial
life stage,” said Dallas Wells, SVP, product strategy at Q2. “The
ability for financial institutions to know, serve and grow their
customer relationships will help set them apart and build lifelong
relationships.”
To learn more about Q2 Engage:
Website and Video: Q2 Engage Overview
Financial Brand Forum: Come visit us at Booth #B531, May
20-22 in Las Vegas, NV, during the Financial Brand Forum.
Demo Session at Financial Brand
Forum: “Create Dynamic Experiences That Are Uniquely Yours”-
Wednesday, May 22 at 9:30 a.m.
About Q2 Holdings
Q2 is a leading provider of digital transformation solutions for
financial services, serving banks, credit unions, alternative
finance companies, and fintechs in the U.S. and internationally. Q2
enables its financial institutions and fintech customers to provide
comprehensive, data-driven digital engagement solutions for
consumers, small businesses and corporate clients. Headquartered in
Austin, Texas, Q2 has offices worldwide and is publicly traded on
the NYSE under the stock symbol QTWO. To learn more, please visit
Q2.com. Follow us on LinkedIn and X to stay up to date.
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version on businesswire.com: https://www.businesswire.com/news/home/20240515269250/en/
Maria Gari Q2 Holdings, Inc. Maria.gari@q2.com 315-657-0041
Q2 (NYSE:QTWO)
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