LiveRamp solutions first to become AMI-certified by Digital Advertising Alliance to enable better, more sustainable marketing
25 Janvier 2024 - 3:00PM
Business Wire
LiveRamp (NYSE: RAMP) is the first company in the industry to
become Addressable Media Identifier (AMI)-certified by the Digital
Advertising Alliance (DAA), the ad industry’s self-regulatory body
for relevant digital advertising. Publishers, marketers, and the
broader ecosystem can leverage and build upon LiveRamp’s solutions
with confidence they will endure beyond third-party signal loss.
With this certification, companies can recognize LiveRamp as a
partner that is suited to help both the buy- and sell-side to
better connect data and improve customer experiences, as they work
to ensure they stay compliant with varying legal and regulatory
requirements.
LiveRamp’s Authenticated Traffic Solution, as well as its
durable, privacy-centric identifier, RampID, have been successfully
reviewed and found compliant with the Digital Advertising
Alliance’s (DAA) Policy Framework for Addressable Media
Identifiers. In a rigorous process, TRUSTe, a subsidiary of
TrustArc, reviewed LiveRamp’s solutions in five critical areas,
validating the steps LiveRamp has taken to establish, maintain, and
continually improve privacy practices aligned with the DAA’s
self-regulatory AMI frameworks. The areas of evaluation
included:
- Policies and Standards, including ensuring that controls
are in place to limit the use of AMIs to only those purposes
allowed under DAA policy
- Processes, including processes to maintain records and
reports to demonstrate compliance with the DAA Policy Framework for
AMIs
- Use, Retention, and Disposal, including purpose
limitation, special requirements outlining prohibited uses of AMIs,
and the use of sensitive information with AMIs that require the
individual’s opt-in consent
- Transparency, including providing enhanced notice and
website notice regarding the use of AMIs and adherence to the DAA
Policy Framework for AMIs
- Reporting and Certification, including accessibility to
AMIs under equal, reasonable, and non-discriminatory terms and
conditions
“LiveRamp has been an industry leader in adopting rigorous
industry-backed, independently-enforceable standards to strengthen
privacy practices while improving partner outcomes, and we are
delighted that they’ve become the first company to complete the
DAA’s AMI certification,” said Lou Mastria, CIPP/US, executive
director of the DAA. “This achievement serves as a clarion call for
the industry to move quickly to ensure their cookie-based and
next-generation advertising solutions are compliant with the DAA’s
past and current standards. LiveRamp is setting a model for the
industry at making meaningful and timely progress towards this
goal.”
The DAA and its standards are supported by the leading ad
industry trade groups, including the 4As, American Advertising
Federation, Association of National Advertisers/ANA, Interactive
Advertising Bureau, and Network Advertising Initiative. The DAA’s
AMI Certification advances the industry’s commitment to consumer
privacy self-regulation by, among other things, introducing the
concepts of permitted and prohibited uses of data. Through
responsible data collection and use, coupled with transparency and
control, AMI Certification shows a renewed commitment to high
standards by responsible actors in the digital advertising
ecosystem.
“We’re grateful for the DAA’s focus on maintaining critical
functionality across the digital ecosystem, something we’ve
championed ourselves with LiveRamp’s connectivity and
interoperability,” said Travis Clinger, Chief Connectivity &
Ecosystem Officer. “With the 100% deprecation of the third-party
cookie just months away, for anyone that’s just getting started or
shifting their focus to their cookieless transition, this can give
them the confidence of picking a solution that enables the scale
and performance they need.”
About LiveRamp
LiveRamp is the data collaboration platform of choice for the
world’s most innovative companies. A groundbreaking leader in
consumer privacy, data ethics, and enterprise identity, LiveRamp is
setting the new standard for building a connected customer view
with unmatched clarity and context while protecting precious brand
and consumer trust. LiveRamp offers complete flexibility to
collaborate wherever data lives to support the widest range of data
collaboration use cases—within organizations, between brands, and
across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and
tech giants to banks, retailers, and healthcare leaders turn to
LiveRamp to build enduring brand and business value by deepening
customer engagement and loyalty, activating new partnerships, and
maximizing the value of their first-party data while staying on the
forefront of rapidly evolving compliance and privacy requirements.
LiveRamp is based in San Francisco, California with offices
worldwide. Learn more at www.liveramp.com.
About the Digital Advertising Alliance
The Digital Advertising Alliance (DAA) is an independent
not-for-profit organization which establishes and enforces
responsible privacy practices for relevant digital advertising,
while giving consumers information and control over the types of
digital advertising they receive. The DAA runs the YourAdChoices,
mobile AppChoices, PoliticalAds and PrivacyRights.info programs.
Underlying the DAA's efforts are the DAA Self-Regulatory
Principles, including updates to address changing technologies and
business models around multi-site, mobile, and cross-device data.
Compliance with the DAA Principles is independently enforced for
all companies in digital advertising by BBB National Programs and
the Association of National Advertisers (ANA). The DAA is managed
by a consortium of the leading national advertising and marketing
trade groups, including the 4A's; American Advertising Federation;
ANA; Interactive Advertising Bureau; and Network Advertising
Initiative, with the advice of BBB National Programs.
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version on businesswire.com: https://www.businesswire.com/news/home/20240125818088/en/
Michelle Millsap PR@liveramp.com
LiveRamp (NYSE:RAMP)
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