Leading digital advertising platform,
MobileFuse, and LiveRamp's Authenticated Traffic
Solution help publishers improve privacy-centric monetization by
303%
NEW
YORK, April 30, 2024 /PRNewswire/ -- MobileFuse,
one of the largest in-app, CTV, and DOOH advertising platforms,
today announced an expanded, strategic partnership with LiveRamp,
the leading data collaboration platform (NYSE: RAMP).
MobileFuse is utilizing LiveRamp's Authenticated Traffic Solution,
helping publisher partners uncover new revenue opportunities and
benefit from higher fill rates -- all while navigating mobile
signal deprecation and an increasing third-party cookie-free
environment.
LiveRamp's Authenticated Traffic Solution connects publishers'
and marketers' first-party data to create authenticated audiences
at scale, and enables marketers to connect with their customers
wherever they are spending time. As the ecosystem learns how to
drive better results without third-party signals, including
addressing the final steps of Chrome third-party cookie deprecation
in late 2024, the Authenticated Traffic Solution enables inventory
to be both addressable and measurable. This partnership
showcases MobileFuse's commitment to providing clients and partners
with the tools to maintain data-driven marketing capabilities.
The Authenticated Traffic Solution enables authenticated
first-party connectivity via RampID, LiveRamp's durable,
privacy-centric identifier for connecting the digital and martech
ecosystem. MobileFuse is one of the
first and largest adopters of in-app RampID, offering the most
diversity across in-app supply with RampID through their network.
This allows their publishers to share authenticated inventory with
more than 450 of the world's leading advertisers across multiple
bidding platforms. With this partnership, MobileFuse publishers
have already seen as high as a 303% increase in monetization when
RampID is present. Additionally, requests with RampID correspond to
a 317% increase in fill rate.
"We are determined to become one of the largest providers of
unique IDs, and to ensure our partners have what they need to reach
critical business objectives," said Ken
Harlan, founder and CEO of MobileFuse. "Implementing
LiveRamp's Authenticated Traffic Solution does just that, ensuring
partners can confidently deliver personalized experiences to
consumers while keeping up with real-time privacy and consent
changes."
Together, MobileFuse and LiveRamp make it easy to find
addressable audiences without third-party cookies or mobile
identifiers. Publishers can leverage the integration to unify and
connect authenticated first-party data via MobileFuse SDK, which
includes white-glove service for activating RampID downstream to
all bidders, or via other real-time bidding methods that prioritize
ease of integration. An added perk to leveraging LiveRamp's
Authenticated Traffic Solution is the ability to leverage
interoperable, high-quality authenticated identifiers, including
RampID, CoreID, UID2, and others upon request, giving bidders
flexibility and seamless scale. This approach makes it easy to
personalize addressable audiences without third-party cookies or
mobile identifiers.
"Many publishers recognize the urgency of losing signals such as
third-party cookies and mobile identifiers but may overlook the
ability to reach more addressable audiences today, which also
enables marketers to target their most relevant consumers," said
Luke Fenney, SVP, Connectivity & Ecosystem, Publishers,
Europe & Americas, LiveRamp.
"We believe that it's critical for publishers to start testing and
benchmarking as early as possible, unlocking the immense benefits
of authenticated identity now, and the availability of solutions
like MobileFuse's help to make this easier and quicker for
publishers."
About MobileFuse
MobileFuse is one of the largest
in-app, CTV, and DOOH advertising platforms. The company serves
leading brands, agencies, bidders, and app developers across a
variety of verticals. MobileFuse empowers its clients by reaching
highly curated and receptive audiences via unique solutions
combining moments-based targeting, patented location verification,
custom creative, and data-driven insights across a large
location-based in-app and CTV exchange. Founded in 2009, MobileFuse
is headquartered in New York City
and has offices throughout the U.S. In 2022, the company achieved
carbon negative status. For more information, visit
https://mobilefuse.com/.
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SOURCE MobileFuse