BEIJING, Sept. 22, 2021 /PRNewswire/ -- RLX Technology
(NYSE:RLX) released its annual corporate social responsibility
report on 22 September, highlighting its effort in minor
protection, disposal pods recycling, supporting the rural
vitalization, sustainable manufacturing and protecting wildlife in
China in the past year.
According to the report, RLX launched its latest minor
protection technology Sunflower System 3.0 version that makes age
verification mandatory before purchases for all stores in
China. The newest system will be
installed in the in-store point-of-sale machine. Any customers will
need to verify their name-ID-face before the order can be
generate.
"It may annoy some customers who think such procedure is
inconvenient therefore decide not to buy from RLX, but we do not
regret our decision," said Zhang Di,
head of data technology of RLX.
RLX has also kick offed its Pods Recycling project to convert
used pods in China into raw
material for producing cement. Disposal pods recycling has always
been a problem for vaping industry, as it's expensive and hard to
regenerate secondary value. There is no mature solution in the
industry.
RLX discovered that the metals in the pods can be recycled and
processed into raw material to enhance the functionality of cement.
Starting from this September, RLX started recycling disposal
pods of all brands in over 10 Chinese cities. The cement produced
by collected pods will be donated to the rural areas to build
infrastructure such bridges, roads, and lavatories.
"We are willing to share our Sunflower System 3.0 with the
industry and the society, and the Pods Recycling project is also
open for all brands," said Kate
Wang, CEO and founder of RLX. "Minor protection and pods
recycling is not just a slogan; we want to make more solid effort
to help the industry find a better solution."
The company also announced its progress in wildlife protection
in North-east China to improve the
environment for endangered animal species such as Siberian
tigers.
Since founding in 2018, RLX has spared no effort in fulfilling
its corporate social responsibility with its own advantages and
resources. So far, the company has invested over 60 million yuan in CSR activities and released
two CSR reports.
The report also highlights the RLX's effort in sustainable
manufacturing. In 2020, RLX's factory has reduced 76 percent of
industrial waste comparing to 2019 and lowered its carbon dioxide
emission by 15 tons than 2019.
As for employment, RLX has created over 277,000 jobs in
China. By April 2021, there are over 5,700 female store
owners and 700 veterans working with RLX.
The report in full is available here on
https://www.relxtech.com/wp-content/uploads/2021/09/RELX-Corporate-Social-Responsibility-Report-2020-2021.pdf
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SOURCE RLX Technology