ANGRY ORCHARD IS HELPING SPRING BREAKERS TRAVEL LIGHT TO CELEBRATE THE LAUNCH OF NEW LIGHT HARD CIDER
29 Février 2024 - 3:00PM
BYOB is a surefire way to save time and money while spring
breaking, but jamming cans and bottles into back seats or travel
bags on the way to your destination can weigh you down and be a
total buzzkill. A recent Angry Orchard survey[1] found that more
than 40 million Americans[2] have packed alcohol beverages in their
luggage when going on spring break, commonly to save time (49%) or
money (71%), with more than two thirds (69%) wishing they didn’t
have to. Angry Orchard, the nation’s leading hard cider maker, is
stepping in to help: the days of schlepping a week’s worth of
drinks to vacation destinations are officially over.
To celebrate the launch of its NEW Crisp Light, Angry Orchard is
helping lucky spring breakers ”Travel Light” by eliminating the
hassle of hauling alcohol in their luggage with a chance to win a
fully stocked beverage fridge at their spring break destination, so
they can drop their bags at the door and get the party started
light…er, right.
Angry Orchard Crisp Light is the newest addition to the Crisp
Apple lineup, making a big splash as the perfect day-drinking cider
for its lighter taste and profile, now available in 12oz. six-pack
cans. With just 6 grams of sugar and 120 calories per 12 oz.
serving at 4.3% ABV, each and every can of Crisp Light has that
same delicious crisp apple flavor Angry Orchard drinkers know and
love, now with fewer grams of sugar and calories, and with a
slightly less sweet finish. The end result? A light cider that’s
crazy refreshing, wildly drinkable, and still plenty Angry. So
whether you’re at the pregame, beach, bar or any other moment when
you’re rockin’ a can in hand, Crisp Light is the ultimate choice
for this Spring Break and beyond.
By commenting on Angry Orchard’s launch post via Instagram or
Twitter with “Help us #AngryOrchardTravelLight to <insert
destination> with @AngryOrchard,” drinkers will have a chance to
win a week’s supply of Crisp Light in the form of cold hard cash.
The sweepstakes will be open from February 28 to April 4, 2024, and
winners will be notified via direct message from the official
@AngryOrchard social channels or by email. Click here for the
complete rules and regulations.
For more information on where to find Angry Orchard Crisp Light
Cider, please visit AngryOrchard.com and follow along @AngryOrchard
on Facebook, Twitter, and Instagram.
About Angry Orchard Cider Company:
The leading cider across the country[3], Angry Orchard’s cider
makers experiment with apple varieties near and far to continuously
develop new cider styles and flavors. Crafted with real apples and
the highest quality ingredients, Angry Orchard is balanced,
refreshing, and full of flavor, with a wide variety of styles fit
for all. At the home of Angry Orchard on a 60-acre apple orchard in
New York's Hudson Valley, the team of cider makers create
small-batch experimentation with fruit grown right on-site while
offering an experience for guests to sip cider amongst the trees.
To learn more about Angry Orchard, visit AngryOrchard.com.
[1]This survey was conducted online within the United States by
The Harris Poll on behalf of Angry Orchard from February 6-8, 2024
among 1,993 U.S. adults ages 21 and older, among whom 393 have
packed alcohol beverages in their luggage when going on spring
break. The sampling precision of Harris online polls is measured by
using a Bayesian credible interval. For this study, the sample data
is accurate to within +/- 2.6 percentage points using a 95%
confidence level. For complete survey methodology, including
weighting variables and subgroup sample sizes, please contact
Taylor Jette.
[2]According to a 2021 census HERE: There are 196,899,193
Americans ages 21 and older x .74 who have gone on spring break =
145,705,403 Americans have gone on spring break x .28 who have
packed alcohol in their luggage = 40,797,512 Americans have packed
alcoholic beverages in their luggage when going on spring
break.
[3] Source: Circana MULO + Conv; L52WE 02/04/2024
- Angry Orchard Travel Light
- Angry Orchard Travel Light
Taylor Jette
Angry Orchard Hard Cider
4136685373
taylor.jette@bostonbeer.com
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