Consumers in 50 markets can impress while they
enjoy the try-before-you-buy experience
AKRON,
Ohio, July 18, 2023 /PRNewswire/ -- Signet
Jewelers Limited ("Signet") (NYSE: SIG), the world's largest
retailer of diamond jewelry, today announced the expanded
rollout of a new fine jewelry rental program for special occasions
and weddings through a partnership of two of its leading banners,
Zales, the Diamond Store, and Rocksbox, the premier jewelry rental
service. For the first time across its banners, Signet is
offering consumers the opportunity to enjoy a fine jewelry
experience through its innovative rental service.
This new rental program, available by appointment exclusively at
select Zales stores, is tailored to provide an affordable fine
jewelry option for special occasions for renters including brides,
wedding parties, and those looking to make a statement for special
occasions, celebrations, and more. Using Rocksbox rental
technology, customers will be able to try a range of luxury jewelry
options before purchasing a piece for their personal collection.
The Zales x Rocksbox Fine Jewelry Rental program has its own
assortment -- designed exclusively for rental -- expertly fashioned
in 10K white gold and handset with
lab-created diamonds. There is also a digital look book that
enables customers to browse the jewelry assortment
online ahead of their appointment.
"At Zales, we continually look for ways to innovate and connect
with our customers and enhance our service offerings. The Zales x
Rocksbox Fine Jewelry Rental program is a milestone launch as we
come together with Rocksbox to offer customers a try-before-you-buy
rental experience coupled with the fine jewelry that our Statement
Maker customers have come to expect from Zales, offering them
additional opportunities to fully express themselves and capture
their dream look. This pilot program is also a part of our overall
strategy to evolve our customers' personalized shopping
experiences," noted Kecia Caffie,
President, Zales.
"Through our new partnership with Zales, we are excited to make
the joy of fine jewelry accessible nationwide through a unique
in-store rental experience. We've combined our 10-plus years of
expertise in rental with the strength of the Zales brand and
assortment, offering the Zales customer a brand-new option for
dressing for events and occasions," commented Allison Vigil, President, Rocksbox.
The Zales x Rocksbox Fine Jewelry Rental Program is now
available at 50 Zales stores nationwide and is powered by
Rocksbox's rental expertise. The exclusive collection of 36 pieces
includes necklaces, earrings, bracelets, and rings. Customers
can rent jewelry for 14 days for 5% of the purchase
price. They also have the option to purchase anything they
rent and can apply the associated rental fee to purchase the
item. The purchase price range of the rental jewelry
is $1,000 to $10,000. The
full rental product line may be viewed here:
https://www.zales.com/jewelry-rental.
About Zales
Zales The Diamond Store® is a
leading brand name in fine jewelry retailing known for its
style-focused fine jewelry assortment for statement-making bridal
and gifting customers. Zales is operated by Signet Jewelers
Limited, the world's largest retailer of diamond jewelry. For
additional information on Zales, visit www.Zales.com or follow us
on Facebook® (http://www.facebook.com/Zales), Twitter®
(www.twitter.com/ZalesJewelers) , YouTube®
(https://www.youtube.com/Zales), Pinterest®
(www.pinterest.com/ZalesJewelers) and Instagram®
(www.instagram.com/ZalesJewelers).
About Rocksbox
Rocksbox was founded in 2012 with the mission to inspire self-love
and transform the way customers discover and buy jewelry. Rocksbox
is a membership-based jewelry rental and try-before-you-buy service
offering members the opportunity to borrow from an assortment of
high-quality jewelry, with access to exclusive styles and top looks
from designer brands. Rocksbox is a proud member of Signet Jewelers
Limited brands. www.rocksbox.com
PRESS CONTACT
Lividini & Co.
signet@lividini.com
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SOURCE Signet