Smartsheet Named to Fast Company’s Annual List of “Brands That Matter”
03 Octobre 2023 - 9:00PM
Business Wire
The enterprise work management leader was
recognized for connecting people to its mission of empowering
anyone to drive meaningful change
Smartsheet (NYSE:SMAR), the enterprise work management platform,
has been named to Fast Company’s annual list of Brands That Matter
for 2023. Smartsheet was recognized as a top brand in the
enterprise category for connecting people to its mission of
empowering anyone to drive meaningful change through touchpoints
like its world-first Sponsor X initiative and First Residence
program, which elevate people and nonprofits doing impactful work
in their communities, and its Power Your Process brand campaign,
which encourages customers to drive meaningful change in their own
work using the Smartsheet platform.
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Smartsheet was recognized as a top brand
in the enterprise category on Fast Company’s annual list of Brands
That Matter. (Graphic: Business Wire)
The Brands That Matter list honors brands that communicate and
demonstrate brand purpose. These companies and nonprofits have
built cultural relevance and impact through compelling branding and
efforts that naturally extend their presence into the community.
They have found an ability to forge an emotional connection with
customers, whether leading on the environment or pop culture,
engaging B2B customers, or responding meaningfully to current
events.
“We are proud to be named a Brand That Matters by Fast Company
because it shows our ability to empower our enterprise customers
and partners to drive meaningful change, whether it’s for their
customers, employees, or broader communities,” said Andrew Bennett,
chief marketing officer at Smartsheet. “It’s vital to our business
that people know not only what we do, but who we are–and,
ultimately, how we can help people operate at peak human.”
Reimagining what a sponsorship can do
Fast Company recognized Smartsheet for putting its mission into
action in a new, creative way by flipping the script on its sports
sponsorships and using the benefits to elevate worthy causes.
Smartsheet launched the world-first Sponsor X initiative in
2022. The initiative extends the benefits of its partnership with
McLaren Racing to put STEAM nonprofit organizations front and
center in the world of Formula 1. The 2022 Australian Grand Prix
gave Smartsheet a huge podium to unveil Sponsor X—and
DeadlyScience, the first-ever Indigenous-run organization on the
Formula 1 track—to a record-breaking global audience of 55 million
people. Smartsheet then brought Sponsor X to the United States
Grand Prix with The Hidden Genius Project, who train and mentor
Black male youth while tackling the misconception there’s a lack of
Black STEM talent. Most recently, Smartsheet and McLaren racing
brought Sponsor X to the British Grand Prix with STEAM Co., a
UK-based nonprofit that runs creativity sessions in primary schools
and community fetes and festivals across England.
With The First Residence, Smartsheet applied this approach to
its partnership with Climate Pledge Arena and The Seattle Kraken.
Smartsheet extended the signage, space, and visibility of its arena
partnership to sponsor a new residency program for Native American
artists at Climate Pledge Arena. The residency’s first exhibition,
“The Salmon People,” was curated by Matika Wilbur in collaboration
with renowned Puyallup artist Shaun Peterson.
This is the latest accolade for Smartsheet’s purpose-driven
work. The company has also been honored by The Drum Awards, the
Shorty Impact Awards, PRNews Social Impact Awards, the SABRE
Awards, the Anthem Awards and more in recognition of its
groundbreaking Sponsor X initiative.
Encouraging enterprises to create the perfect process
Fast Company also recognized Smartsheet for its Power Your
Process brand campaign, which highlights how the Smartsheet
platform empowers people to focus on the work that matters most by
bringing their ideas to life in custom processes and workflows. The
campaign featured an interactive quiz, which was an engaging
entrypoint into the Smartsheet platform that let audiences
self-identify their specific needs and find the solution right for
their work. The quiz had an above average completion rate of 75%
and nearly 50,000 people spent an average of eight minutes and 12
seconds interacting with the brand.
This recognition comes on the heels of Smartsheet being named to
Fast Company’s annual list of the World’s Most Innovative Companies
for 2023 in the Enterprise category, further cementing Smartsheet’s
leadership in enterprise work management. Smartsheet was recognized
for creating a unified digital workplace, giving customers one
place to share and analyze notes, brand images, and data, allowing
them to drive meaningful change.
About Smartsheet
Smartsheet (NYSE: SMAR) is the enterprise work management
platform. The foundation for managing projects, programs, and
processes for millions of global customers, Smartsheet empowers
everyone to work better, at scale. Visit www.smartsheet.com to
learn more.
About Fast Company
Fast Company is the only media brand fully dedicated to the
vital intersection of business, innovation, and design, engaging
the most influential leaders, companies, and thinkers on the future
of business. The editor-in-chief is Brendan Vaughan. Headquartered
in New York City, Fast Company is published by Mansueto Ventures
LLC, along with our sister publication, Inc., and can be found
online at fastcompany.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231003564798/en/
Chrissy Vaughn pr@smartsheet.com
Smartsheet (NYSE:SMAR)
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