Sony Enhances Total Consumer Entertainment Experience With Innovative, Stylish Products at CES 2010
07 Janvier 2010 - 1:15AM
PR Newswire (US)
3D Compatible TVs and Blu-ray Disc Players; Internet- and
Network-enabled Technologies are Highlights LAS VEGAS, Jan. 6
/PRNewswire/ -- CES Booth #14200 -- Sony Electronics is unveiling
an array of new products and technologies at this year's Consumer
Electronics Show that unite the company's strengths in electronics,
movies, music, and games. Sony's CES display ranges from full
high-definition 3D compatible BRAVIA® LCD TVs, Blu-ray 3D(TM)
capable players and an impressive new line of BRAVIA TVs, which
incorporate Sony's Monolithic Design concept, to customized
Internet content, new Cyber-shot® cameras, Handycam® camcorders,
VAIO® PCs, the Reader(TM) digital book, and more. These products
combine innovation, style and quality to enhance consumers'
lifestyles both in and out of the home. "We're serious about
delivering entertainment experiences that inspire, excite, and
truly engage consumers," said Stan Glasgow, president and chief
operating officer of Sony Electronics. "At the same time, we're
committed to providing them with the content they want everywhere
and anywhere." 3D Just like with HD, Sony is leading the way in 3D
- from professional content creation, acquisition and production to
distribution and presentation in theaters and, now, the home. At
CES, Sony is not only announcing its plans to bring new 3D products
into the home, but also that it is working to make Sony devices
already in the home 3D-friendly. Sony's new 3D capable BRAVIA LCD
televisions for 2010 will include its first full HD 3D integrated
TV, packaged with two pair of active shutter glasses as well as a
built-in transmitter. The Edge LED Backlit LCD series will feature
screen sizes up to 60 inches (measured diagonally), and have all
the superb picture quality and technological advantages consumers
have come to expect from Sony. Complementing these sets are two
other series of 3D-capable models that will have many of the same
features, but the active shutter glasses and 3D Sync Transmitter
will be sold separately. Sony's 3D news also extends to several
other products, including a soon-to-be announced Blu-ray 3D(TM)
player and home theater system, in addition to upcoming 3D
announcements for VAIO PCs and digital still cameras. BRAVIA TVs
Sony's new BRAVIA LCD series - including its new 3D sets - feature
a Monolithic Design that delivers on Sony's promise of exceptional
TV quality, performance and lifestyle enhancement. BRAVIA LCD TVs
featuring the Monolithic Design can be displayed at a six-degree
upward slant, producing the most natural viewing experience,
especially with lower TV stands. Advanced motion processing
technology delivers smoother video for fast-moving scenes in movies
and sporting events. The new sets' near-invisible bezel, concealed
touch sensors, and combination of both glossy and matte finishes
allow them to blend into any decor, adding state-of-the-art style
to a home theater. In fact, the Monolithic Design will also be
extended to several other products throughout Sony's home
audio-video line-up. The heart of the new line is the NX800 model,
featuring Edge LED Backlit technology and integrated Wi-Fi
capability. In the spring, Sony will also introduce several new
series in the BRAVIA LCD line ranging in screen sizes from 22 to 60
inches (measured diagonally), to give consumers the most options in
choosing the right TV. Blu-ray Disc/Home Audio-Video Blu-ray Disc
technology is now an integral part of several Sony products -
entry-level BD players, PlayStation®3 systems, VAIO PCs with
read/write drives, a 400-disc mega-changer that utilizes Gracenote®
Music and Video ID technology to the latest networked player that
combines full Blu-ray Disc, DVD, CD, and SA-CD functionality with
the ability to instantly stream movies, videos, music and more from
Netflix, Amazon Video On Demand, YouTube(TM), Slacker® Internet
Radio, Pandora, NPR, Sony Pictures Entertainment, Sony Music
Entertainment, and more than 25 content providers through the Sony
BRAVIA Internet Video platform. Sony's newest network Blu-ray Disc
player, model BDP-S570, delivers full HD 1080p performance with
integrated Wi-Fi for an easy connection to home broadband Internet
networks to access the BRAVIA Internet Video platform. It also
features Sony's new Monolithic Design concept. Complementing this
player is a new home theater system, BDV-E770W, that combines a
Blu-ray Disc player and a 5.1 surround home theater system with
Internet streaming and S-AIR(TM) wireless rear-speaker and
multi-room audio to deliver an outstanding home theater experience.
Web Access and Customized Content Being connected these days is
critically important, but equally important is the ability to
choose and personalize content. That's the concept behind the
dash(TM) - a personal Internet viewer with a 7-inch (diagonal)
color touch screen that answers the need for quick, customized
information and entertainment. The dash device accesses a wireless
home network and continuously updates information designated by the
user. That information is then delivered by more than 1,000
selectable free "apps" to give consumers customized Internet
content. Digital Imaging Sony's line of digital imaging
technologies - from Cyber-shot digital still cameras to a (alpha)
Digital SLRs to Handycam camcorders - have always offered consumers
the widest range of choice in capturing their memories. At CES,
Sony's new enhancements give consumer shooters more flexibility in
creating and managing their content. Sony's new consumer Handycam
camcorders, Cyber-shot digital still cameras, and several other
devices in the DI space will now be capable of using SD and SDHC as
well as Memory Stick(TM) flash memory cards. Additionally, Sony
will introduce SD and microSD memory cards in sizes ranging from
two to 32 Gigabytes. Sony will continue to advance the Memory Stick
format and will now add the SD format to its full-line media
offerings as well (microSD/microSDHC cards will range from 2 to 8
Gigabytes). Sony is unveiling 17 new camcorder models, starting
with a new prosumer model, HDR-AX2000 that delivers Full HD
performance with film-like progressive scan. Effective low-light
capabilities are also achieved using three Exmor(TM) CMOS sensors.
Many features found in the prosumer model are also included in two
new HD memory Handycam camcorders, HDR-CX550V and HDR-CX150. Both
offer Full HD recording at up to 24 Mbps and embedded flash memory,
along with superior low-light performance and Sony's high-speed
BIONZ® imaging processor. One increasingly popular camcorder
feature is Web connectivity, especially for the growing social
media set. The new bloggie(TM) camera models MHS-PM5 and MHS-CM5
include some of the same features and shooting options found in
more expensive cameras -- such as Face Detection and image
stabilization, along with the ability to easily upload content to
popular video sharing websites (PC w/ Internet capability required)
all in an ultra-compact body. Completing the picture for Sony
digital imaging is a new line of Cyber-shot digital still cameras.
At CES, Sony is unveiling two new Cyber-shot cameras, models
DSC-HX5V and DSC-TX7, with "Exmor R" CMOS sensors and full HD 60i
AVCHD video capability. They also share a new in-camera technology,
Backlight Correction High Dynamic Range (HDR), which improves
shooting in high-contrast scenes. A new element of Sony's digital
imaging plans is the TransferJet(TM) feature, a wireless high-speed
data transfer technology that allows two TransferJet-enabled
cameras to communicate and transfer files simply by bringing the
TransferJet marks on each product within one inch of each other. To
transfer photos, TransferJet-enabled still cameras must each
utilize the TransferJet Memory Stick media (sold separately). The
technology will be featured in the Cyber-shot line beginning in
February and other Sony products throughout 2010. VAIO PCs Transfer
Jet technology will also find its way into Sony's VAIO notebook
line, starting with the F Series. The F Series brings PC
functionality solidly into the multi-media entertainment and gaming
arena. The F Series will feature a 16:9 full HD display on select
models, Blu-ray Disc playback throughout the line as well as an
HDMI(TM) output for connecting to compatible HDTVs (cable required,
sold separately). Joining the F Series is another new
high-performance notebook, the Z Series, weighing in at just three
pounds (with standard battery). Reader Digital Book The third
addition to the Reader line, the Reader Daily Edition(TM), joins
the Reader Pocket Edition(TM) and Reader Touch Edition(TM), and
offers wireless access to new releases and "The New York Times"
bestsellers in Sony's Reader(TM) Store
(http://www.readerstore.com/). In addition, a recent agreement with
Dow Jones & Company and the "New York Post" makes exclusive
content available for wireless delivery directly to the Reader
Daily Edition. Other newspaper content available now includes
"Financial Times," "Los Angeles Times" and "Chicago Tribune" with
more newspapers and magazines coming online soon. Total
Entertainment Experience Sony's CES display embodies its spirit of
"make.believe," uniting its full range of products and delivering a
powerful convergence of content, entertainment, and technology.
"Sony's ability to turn ideas into reality and, more importantly,
to help consumers turn their ideas into reality, is what we call
make.believe," Glasgow said. "We're making a personal and practical
connection with our customers, empowering them to believe that
anything they can imagine, they can make real." Sony is touting
more than just new products at CES. As a total entertainment
company, Sony can enhance its hardware offerings with unique
content delivery services and platforms to complete the user
experience. PlayStation®Network (PSN) now features video and
digital comic content in addition to games. Its video service
offers more than 2,600 movies from all major studios as well as
more than 15,000 TV episodes and is now also live in the United
Kingdom, France, Germany and Spain, with plans to add more
countries later this year. Also, by leveraging the PSN platform,
Sony will start premium video services for Internet-enabled BRAVIA
and Blu-ray devices as well as VAIOs and other Windows-enabled PCs
in the U.S. in February. Consumers can use a single user ID and
wallet for the PSN and the premium video service. From hardware to
software, content to services, in or out of the home, Sony's new
products and technologies for 2010 are designed to entertain and
enrich consumers' experiences in unique and innovative ways.
DATASOURCE: Sony Electronics CONTACT: Marcy Cohen of Sony
Electronics, +1-201-930-6884, Web Site: http://www.sony.com/news
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