SR Spire Inc

DAYTON, Ohio, April 26 /PRNewswire-FirstCall/ -- Standard Register's (NYSE:SR) ExpeData(R) group and Indigo Ice announced today that Arysta LifeScience is using the ExpeData digital writing solution to optimize their Customer Relationship Management (CRM) investment by simplifying data collection. "We implemented the Microsoft CRM system in order to meet the rising demands of our customers," said Craig Brekkas, Western Canadian manager, Arysta LifeScience Canada. "Unfortunately, with the amount of time manual key-entry of handwritten information required, not everyone within our sales organization has provided the consistent information that we were looking for. Indigo Ice offers us an effective solution." ExpeData's digital writing solution is comprised of a digital pen and digital paper form which field sales representatives can use just as they would a regular pen and paper. It eliminates the need for them to re-key information by converting their handwriting on the forms into usable data. The information is automatically transferred into the CRM system as they write it. "Digital writing is a natural fit for our sales representatives and our customer base -- both retailers and the farmers who are focused on crop yields. "Our goal in implementing this solution is to provide more accurate forecasting information. At the same time, it's enabling us to more fully realize the value of our CRM investment," said Brekkas. More information is available at http://www.expedata.net/. About Arysta LifeScience Headquartered in Tokyo, Japan, Arysta LifeScience is the world's largest privately held crop protection and life science company with 2005 revenues of 115.7 billion yen (US$1 billion). An entrepreneurial provider of crop protection and life science products in more than 125 countries worldwide, Arysta LifeScience specializes in the marketing and distribution of respected crop protection brands and life science products in harmony with the needs of global producers. More information on the company is available at: http://www.arystalifescience.com/. About Indigo Ice Indigo Ice Inc. is a marketing and communications solutions provider to customers in such industries such as agriculture, life sciences, transportation, home construction, and retail. Indigo Ice focuses on solving marketing- and sales-related business challenges with the most appropriate tools that are available in the market. More information on Indigo Ice is available at http://www.indigoice.ca/. About Standard Register Standard Register is a premier document services provider, trusted by companies to manage the critical documents they need to thrive in today's competitive climate. Relying on nearly 100 years of industry expertise, Lean Six Sigma methodologies and leading technologies, we help organizations increase efficiency, reduce costs, mitigate risks, grow revenue and meet the challenges of a changing business landscape. In addition to our marketing communication solutions, we offer document and label solutions, e-business solutions, consulting and print chain services to help clients manage documents across their enterprise. More information is available at http://www.standardregister.com/. DATASOURCE: Standard Register CONTACT: Media, Julie McEwan, +1-937-221-1825 or , or Investors, Robert J. Cestelli, +1-937-221-1304, or , both of Standard Register Web site: http://www.standardregister.com/ http://www.indigoice.ca/ http://www.arystalifescience.com/

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