TBC AT&T Inc

Tasty Baking Company Expands West Philadelphia's Number One Snack Cake Makes Its Direct-Store-Delivery Debut in the Pittsburgh, Pennsylvania, Cleveland, Youngstown and Akron, Ohio Markets PHILADELPHIA, Dec. 18 /PRNewswire-FirstCall/ -- Lewis & Clark's tumultuous westward adventures might have been more palatable had they consumed a few Tastykakes along the way. But this is 2003, and Tasty Baking Company has planned a westward expansion of its own. The company, best known for its wholesome Tastykake brand, recently expanded west of its Philadelphia home base, entering the Pittsburgh, Pennsylvania; Cleveland, Youngstown and Akron, Ohio markets. Now consumers can get a taste of what many consider to be the region's best snack cake, most notably the Butterscotch Krimpet, Peanut Butter Kandy Kakes, and Chocolate Cupkakes. "Over the past year, we've very carefully researched potential markets for our strategic expansion," said Charles Pizzi, president and CEO of Tasty Baking Company. "Since we rely heavily on independent sales distributors to deliver our products fresh to local stores, it's critical we have our infrastructure in place. With the addition of 23 new routes, we can now serve consumers in this market extraordinarily well, and provide them with all of our bakery fresh Tastykake varieties." Each of these new markets, according to Pizzi, will be supported by strong marketing, including advertising, couponing, product sampling and in-store displays. A major sampling event is scheduled on December 21 with the Cleveland Browns. "We are pleased that we can showcase our terrific products to consumers in Western Pennsylvania and parts of Ohio," said Rusty Schneck, director of route expansion at Tasty Baking Company. "Having grown up eating Tastykakes myself, I have so many happy memories. We know people who try them for the first time will begin those Tasty traditions of their own." The Tastykake product line will be available in supermarkets and convenience stores throughout the new marketing area including Shop 'N Save, Foodland, Giant Eagle, Wal-Mart, Kmart, Top's and Heinen's. For more information on Tasty Baking Company's history, the wide range of Tastykake varieties, as well as the company's mail order offerings, visit the website at http://www.tastykake.com/. Tasty Baking Company (NYSE:TBC), founded in 1914 and headquartered in Philadelphia, Pennsylvania, is one of the country's leading bakers of snack cakes, pies, cookies, and donuts with manufacturing facilities in Philadelphia and Oxford, Pennsylvania. Tasty Baking Company offers more than 100 products under the Tastykake brand name. For more information on Tasty Baking Company, visit http://www.tastykake.com/. In addition, consumers can send Tastykake products throughout the United States from the company website or by calling 1-800-33-TASTY. DATASOURCE: Tasty Baking Company CONTACT: Dava Guerin, Guerin Public Relations, +1-215-914-2040, +1-215-262-0740 - wireless, for Tasty Baking Company Web site: http://www.tastykake.com/

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