BOSTON and NEW YORK, Feb. 17,
2022 /PRNewswire/ -- NewStore, a modular, mobile-first
omnichannel cloud platform for retail brands worldwide, today
announced it is now powering the in-store shopping experience for
Vince, one of three brands operated by Vince Holding Corp. (NYSE:
VNCE). Omnichannel solutions, including mobile point-of-sale
(mPOS), inventory management, store fulfillment, and clienteling,
are now live across Vince's 68 U.S. retail locations. Vince also
offers a branded NewStore Consumer App, which is fully integrated
into the NewStore platform. This launch makes Vince the latest
customer to leverage the full NewStore Omnichannel
Platform.
Known for its range of luxury products, Vince prides itself on
creating elevated yet understated pieces for everyday, effortless
style. The brand offers women's and men's ready-to-wear footwear
and accessories through 51 full-price retail stores, 18 outlet
stores, an ecommerce site, and a subscription service. It also has
multiple premium wholesale partners that distribute its products
globally. With NewStore, Vince has unified its physical and digital
channels, improving the customer experience and creating a level of
service consumers have come to expect from a luxury fashion
brand.
"Most retailers patch together various point solutions to create
the illusion of omnichannel. Until NewStore, I hadn't seen a
platform that matched the expectations I had for our brands'
in-store and mobile experiences," said Jack
Schwefel, Chief Executive Officer, Vince Holding Corp.
"NewStore has played an important role in transforming Vince's
retail operations because it allows us to bring the personalization
and connectedness of ecommerce to our stores. We look forward to
rolling out NewStore with Rebecca
Taylor in the future."
Since going live, store associate and manager feedback has been
overwhelmingly positive. For example, NewStore has made it easier
than ever for associates to fulfill orders using only an iPhone.
Additionally, Vince can now offer omnichannel features, such as buy
online pickup in-store (BOPIS) and endless aisle, creating a more
convenient shopping experience for their customers. All of these
capabilities are made possible by a pre-built integration between
NewStore and Salesforce Commerce Cloud. By unifying customer,
order, and inventory data across its in-store and online systems,
Vince benefits from real-time visibility regardless of where and
how a purchase is made.
This integration also serves as the backbone of Vince's consumer
app, which combines all of the benefits of its online shopping
experience with the mobile-first UX and personalization
capabilities that only a native app can provide. While the desktop
and mobile versions of its ecommerce site will play an important
role in the customer journey, Vince views mobile apps as a powerful
channel for consumers to bond with the brand. The next phase of the
implementation will focus on enhancing how Vince's stores connect
to its app. New features, such as Store Mode, will provide Vince's
customers with an even richer, more curated app experience that
they can carry around in their pocket.
"Vince is one of the few brands that has turned brick-and-mortar
shopping into a fully app-powered, digitally connected retail
experience. Not only for its associates, but for the consumer as
well," said Stephan Schambach,
Founder and CEO, NewStore. "By rolling out the full NewStore
platform, Vince has set the standard for modern retailers, offering
a rich, elegant shopping experience wherever consumers interact
with the brand."
Vince customers can now visit participating U.S. locations to
see NewStore in action, and they can download the Vince app via the
App Store and Google Play.
To learn more about the NewStore Omnichannel Platform, and to
request a demo, visit: https://www.newstore.com/
About Vince Holding Corp.
Vince Holding Corp. is a
global contemporary group, consisting of three brands: Vince,
Rebecca Taylor and Parker. Vince,
established in 2002, is a leading global luxury apparel and
accessories brand best known for creating elevated yet understated
pieces for every day effortless style. Known for its range of
luxury products, Vince offers women's and men's ready-to-wear,
footwear and accessories through 49 full-price retail stores, 15
outlet stores, and its e-commerce site, vince.com and through its
subscription service Vince Unfold, www.vinceunfold.com, as well as
through premium wholesale channels globally. Rebecca Taylor, founded in 1996 in New York City, is a high-end women's
contemporary lifestyle brand inspired by beauty in the everyday.
The Rebecca Taylor collection is
available at 10 retail stores, 8 outlet stores and through our
e-commerce site at rebeccataylor.com and through its subscription
service Rebecca Taylor RNTD, www.rebeccataylorrntd.com, as well as
through high-end department and specialty stores in select
international markets. Parker, founded in 2008 in New York City, is a contemporary women's
fashion brand that is trend focused. Please visit www.vince.com for
more information.
About NewStore
NewStore provides
Omnichannel-as-a-Service for retail brands worldwide that want to
accelerate their digital transformation. Built for speed and
flexibility, NewStore allows brands to easily deliver amazing
shopping experiences that store associates and consumers love. Its
mobile-first, modular cloud platform includes POS, order
management, clienteling, inventory, and native consumer apps.
NewStore customers such as Burton, Faherty
Brand, G-Star RAW, Marine
Layer, Scotch & Soda, UNTUCKit, and Vince benefit from
the most complete, global omnichannel retail solution available.
The company is backed by General Catalyst, Activant Capital, and
Salesforce Ventures. Learn more at www.newstore.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/vince-launches-the-newstore-omnichannel-platform-in-all-its-us-stores-301484793.html
SOURCE NewStore, Inc.
