The Collaboration Will Bring Limitless Design
Opportunities to JennAir and KitchenAid Cooktops in
2025
BENTON
HARBOR, Mich., Feb. 26,
2024 /PRNewswire/ -- Whirlpool Corporation and BORA
share the belief that the kitchen is the hub of the home and is a
space that should be redesigned through a lens that pushes
boundaries while merging technology and function. Founded on the
mutual passion to question the ordinary, the two companies are
collaborating to bring the best induction downdraft technology
exclusively to JennAir and KitchenAid brand induction downdraft
cooktops in North America in
2025.
In recent years, consumers in North
America have continued to adopt induction technology and
within the cooktop industry, induction has grown roughly 62% since
20181. There remains, however, a largely
unmet consumer demand for induction downdraft solutions to match
the rising cooking trend. With the new product collaboration comes
added consumer benefits ranging from aesthetics to functional
power. Downdraft technology eliminates the need for a separate
overhead ventilation unit — commonly known as a range hood
— allowing for limitless design opportunities, without
sacrificing performance.
"Whirlpool Corporation has long been committed to delivering
products in the name of disruptive progress, and we're excited to
announce this collaboration with BORA at the Kitchen & Bath
Industry Show," said Alessandro Perucchetti, Whirlpool Corporation
NAR President. "Through our new collaboration, we're thrilled to
further enhance our JennAir and KitchenAid appliances in 2025 with
new induction downdraft technology that has already revolutionized
the European market."
Utilizing innovation to create spaces that offer clear,
unrestricted sightlines and the opportunity to create a kitchen as
unique as the consumers who enjoy them each day is a longstanding
priority for the JennAir and KitchenAid brands. In fact, the
JennAir brand's history with downdraft technology dates back to
1965 when founder Lou Jenn invented
downdraft technology, changing the kitchen forever. Since then,
JennAir has continued to push the luxury appliance industry forward
with appliances that break the mold through differentiated
aesthetics, disruptive technology and quiet performance. Similarly,
KitchenAid exists to help the world make more of the kitchen by
creating a space of inspiration and connection. The KitchenAid
brand remains committed to delivering major appliances that
continue to expand capabilities as makers progress in their cooking
skills.
To learn more more about Whirlpool Corporation and BORA, visit
the Whirlpool Corporation Booth (#W2201) and BORA Booth (#W2230) at
KBIS this week.
About Whirlpool Corporation
Whirlpool
Corporation (NYSE: WHR) is committed to being the best
global kitchen and laundry company, in constant pursuit of
improving life at home. In an increasingly digital world, the
company is driving purposeful innovation to meet the evolving needs
of consumers through its iconic brand portfolio, including
Whirlpool, KitchenAid,
Maytag, Consul,
Brastemp, Amana,
Bauknecht, JennAir,
Indesit and InSinkErator. In 2023,
the company reported approximately $19
billion in annual sales, 59,000 employees and 55
manufacturing and technology research centers. Additional
information about the company can be found at
WhirlpoolCorp.com.
About BORA
BORA develops and produces innovative
premium built-in kitchen appliances with impressive design
standards. The German-Austrian company group positions its
portfolio internationally with the claim 'More than cooking.' Since
Willi Bruckbauer founded BORA in 2007, the company has been
committed to questioning the ordinary. The mission: 'We are
revolutionizing the kitchen as a living space. With extraordinary
products for extraordinary experiences.'
The product range and live experiences undergo ongoing
development to ensure that BORA fans and customers can continue to
enjoy the very best cooking experiences. BORA products are
characterized by outstanding performance, simple cleaning and easy
operation. Thanks to their timeless design, they fit perfectly into
any kitchen, where they provide fresh air and a clear view.
BORA employs over 650 people and sells its products in over 40
countries all over the world.
1 Data sourced from AHAM 2023
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SOURCE Whirlpool Corporation