Shared fight against food insecurity brings
organizations together to extend reach in 13 U.S.
markets.
BENTON
HARBOR, Mich., May 28, 2024
/PRNewswire/ -- Whirlpool Corporation (NYSE: WHR) is expanding
its Feel Good Fridge program by engaging HelloFresh, the
world's leading meal kit company, and Total Quality Logistics
(TQL), one of the largest third-party logistics firms in
North America.
Launched by Whirlpool Corp. in 2021, the Feel Good Fridge
program provides refurbished refrigerators to food pantries and
nonprofit organizations across the county, like the North Texas
Food Bank in Dallas, to deliver
free, fresh food for anyone in need. Starting with a local
initiative in the Dallas area late
last year, the three companies are now expanding their combined
resources and expertise to reach more people in need across the
country. Together, they'll impact 13 cities with Whirlpool Corp.
providing 2000 refrigerators which TQL will transport and
HelloFresh will help fill with wholesome and fresh
ingredients.
"Across the U.S., 44 million people, and one in five children,
face hunger," said Pam Klyn,
Whirlpool Corporation's executive vice president of corporate
relations and sustainability. "We launched Feel Good Fridge to
fight food insecurity in a sustainable way, and collaborating with
HelloFresh and TQL allows us to expand our impact in the
communities that need it most."
In the three years since its launch, the Feel Good Fridge
program has donated more than 900 refurbished refrigerators,
keeping them out of landfills; delivered more than 250,000 pounds
of food, helping avoid waste; and reached more than 25,000
families.
"Increasing the availability and accessibility of fresh produce
and ingredients is a key part of HelloFresh's mission to fight food
insecurity," said Jeff Yorzyk, senior director of sustainability at
HelloFresh. "We're proud to partner with Whirlpool and TQL to help
alleviate food insecurity by meeting communities in need where they
are."
"We started Moves that Matter with the goal of aiding nonprofits
by taking the complexity and expense of logistics off of their
plate," TQL President Kerry Byrne
said. "It is an honor to be a part of this collaborative effort
with Whirlpool Corporation and HelloFresh to bring more fresh,
nutritious food to communities struggling with food insecurity
."
Feeding America, who has been supplying food for the Feel Good
Fridge program since its inception, will continue to provide food,
with HelloFresh and TQL providing enhanced support in communities
with the greatest need. The program will remain dedicated to
food-insecure areas with high concentration of needs.
Current key markets include: Atlanta (133 Feel Good Fridge units),
Chicago (29), Dallas (199), Detroit (230), Houston (53), Los
Angeles (32), Minneapolis
(24), Orlando (35), Phoenix (47), and West Michigan (112). The company has a target
of placing 3,000 refrigerators by 2030.
About Whirlpool Corporation
Whirlpool Corporation
(NYSE: WHR) is a leading kitchen and laundry appliance company, in
constant pursuit of improving life at home and inspiring
generations with our brands. The company is driving meaningful
innovation to meet the evolving needs of consumers through its
iconic brand portfolio, including Whirlpool,
KitchenAid, JennAir, Maytag, Amana,
Brastemp, Consul, and InSinkErator. In 2023,
the company reported approximately $19
billion in annual sales, 59,000 employees, and 55
manufacturing and technology research centers. Additional
information about the company can be found at
WhirlpoolCorp.com.
About HelloFresh
HelloFresh is the world's leading
meal-kit company. Founded in Berlin in November
2011, the Company now operates across 18 international
markets. In 2023, HelloFresh furthered their mission to "change the
way people eat forever" by delivering more than one billion meals
globally. HelloFresh has offices in New
York, Chicago, and Boulder.
For more information, visit www.hellofresh.com.
About TQL
Total Quality Logistics (TQL) creates
greater supply chain efficiencies for our customers by combining
industry-leading technology with unmatched customer service.
Customers and carriers turn to us daily to solve their
transportation needs with competitive pricing, continuous
communication and a commitment to do it right — every time. Through
our comprehensive portfolio of logistics services and network of
130,000+ carriers we move 3 million loads of freight annually. Our
company and employees make the world a better place by donating
thousands of volunteer hours and millions of dollars each year
through TQL Cares and the TQL Foundation. We are proud to be the
naming rights sponsor of TQL Stadium, home of Major League Soccer's
FC Cincinnati. Founded in 1997 in Cincinnati, Ohio, TQL is one of the largest
logistics firms in North America,
with 9,000+ employees in 56 offices across the U.S. Learn more at
TQL.com.
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SOURCE Whirlpool Corporation