Three Years in the Making, the Buttery Yellow
Invites Warmth and Connection, Making Every Space Feel
Like a Comforting and Welcoming Home
BENTON
HARBOR, Mich., Feb. 6, 2025
/PRNewswire/ -- Today, KitchenAid reveals its 2025 Color of
the Year: Butter. Butter is a soft, energizing butter yellow with a
creamy, satin finish that spreads warm flavors and cherished
memories to the table, creating a heartwarming atmosphere.
"More than half of consumers connect a buttery yellow color with
comforting homemade meals1. As the
KitchenAid® Stand Mixer has been a staple in
kitchens for generations, the 2025 Color of the Year selection goes
hand in hand with the nostalgic feelings we get thinking back on
memories of cooking with our loved ones," said Chad Ries, Global Brand Marketing Director at
KitchenAid Small Appliances. "Butter gives off indulgent,
comforting and inviting feelings through its modern and energizing
yellow that invites makers to savor the moment."
Butter is the seventh installment of the KitchenAid®
Color of the Year Program. Since introducing the first Stand Mixer
colors in 1955, KitchenAid has championed the power of color to
fuel creativity, and today the brand's Color of the Year taps
global trends to capture the current moment and inspire makers
around the world.
"When creating Butter we were inspired by warmth and the sense
of nostalgia," said Brittni Pertijs, Color, Finish, and Material
Manager at Whirlpool. "We knew we wanted the color to feel like a
warm embrace and compared to other colors, we found that yellow is
significantly more likely to evoke feelings of warmth and
joy1. In the color development phase, we worked hard to
ensure Butter captured these emotions while also feeling fresh and
modern in the home."
The Artisan Stand Mixer is now available
on KitchenAid.com.
- Artisan® Series 5 Quart Tilt-Head Stand Mixer (available in
Butter)
- KSM195PSBT– MSRP $499.992
About Whirlpool Corporation
Whirlpool Corporation
(NYSE: WHR) is a leading home appliance company, in constant
pursuit of improving life at home. As the last-remaining major
U.S.-based manufacturer of kitchen and laundry appliances, the
company is driving meaningful innovation to meet the evolving needs
of consumers through its iconic brand portfolio, including
Whirlpool, KitchenAid, JennAir, Maytag,
Amana, Brastemp, Consul, and
InSinkErator. In 2024, the company reported approximately
$17 billion in annual sales - close
to 90% of which were in the Americas - 44,000 employees, and 40
manufacturing and technology research centers. Additional
information about the company can be found at
WhirlpoolCorp.com.
About KitchenAid
Since the introduction of its
legendary stand mixer in 1919 and first dishwasher in 1949,
KitchenAid has built on the legacy of these icons to create a
complete line of products designed for those with a passion to
make. Today, the KitchenAid® brand offers virtually
every essential for the well-equipped kitchen with a collection
that includes everything from countertop appliances to cookware,
ranges to refrigerators, and whisks to wine cellars. To learn more,
visit KitchenAid.com or follow us on Instagram, @KitchenAidUSA.
Media Contact:
MSL
KitchenAidPR@mslgroup.com
1 Source: An online Ipsos survey in US, UK, MX, DE,
CA, AUS (n=1,000 per country), gen pop, 18 years of age and older.
Data is nationally representative by age, gender, race/ethnicity
and region. The survey was fielded between September 27 - October 1, 2024.
2 MSRP is manufacturer's suggested retail price. Dealer
alone determines actual retail and advertised prices.
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SOURCE KitchenAid
