ROCKFORD, Mich.,
Oct. 29,
2024 /PRNewswire/ -- Merrell®, the world's
leading outdoor footwear brand, and off-road automotive adventure
icon Jeep® brand have joined forces for a second time to
create a collection around Merrell's newest hiking innovation
and the electrified Jeep Wrangler 4xe. Through their mutual love of
adventure and the outdoors, the latest collection sees the
convergence of Merrell's Moab Speed 2 and the Jeep brand's 4xe
technologies.
Following the 2023 partnership, which garnered considerable
success of the popular Moab 3 hiking boot, the 2024 collaboration
specifically focuses on new technologies embodying the future of
hiking and off-road exploration. These boots are made to appeal to
the way finders, go-getters, and early adopters. The Jeep brand's
electric vehicle initiatives share common ground with Merrell's
eco-aspirations – mirrored onto the footwear materials.
The Merrell x Jeep Moab Speed 2 unisex shoes will be available
for purchase on Tuesday, Nov. 12, in
four colorways in the United
States (US $180) and
Canada (CA $190). The footwear was specifically designed to
emulate their Jeep® muses and outdoor enthusiasts will recognize
popular Jeep paint colors, including High Velocity, Tuscadero Pink,
Bright White, and Black.
Additional features include:
- Jeep brand automotive-inspired metallic upper
- Underlay radiator grill-like mesh
- Seatbelt-inspired webbing
- Bold, durable hardware
- Electric blue trim utilized on the Jeep 4xe models to add vivid
interest – a marker for sustainable driving
"We are thrilled to collaborate with the Jeep brand again, whose
sense of adventure is as daring as our own," said Merrell Chief
Marketing Officer Pallav Tamaskar.
"Our design team has incorporated thoughtful, intentional features
into our modern, lightweight Moab Speed 2 hiking boot."
As the latest innovation in hiking from Merrell, the Moab Speed
2 opens the doors to a new generation of hiking shoes, pairing the
knowledge and trail insights from the best-selling hiking boot, the
Moab. With the latest innovations from athletic hikers across the
globe, this product features world class comfort, traction, and
breathability, specifically with a FloatPro™ Foam midsole for
lightweight comfort, Vibram lugs designed to increase traction, and
recyclable breathable mesh lining, laces, and webbing.
"Following a successful run with the first boot, we know our
consumers are engaged and look forward to reaching a new audience
through this second collaboration with Merrell," said Kim Adams House, Director of Licensing and
Merchandise for Stellantis. "We're proud to see the bold colors of
the Jeep brand and our 4xe technology brought to life in a new
future for adventure."
To put the Jeep 4xe and Moab Speed 2 to the ultimate test, the
team is road-tripping from Marquette,
Michigan to Las Vegas,
Nevada with content creators Colleen
Logan (@theworldiscolleen) and Matthew Chung (@chunger_shoots) joining in
Rapid City, South Dakota. Fans of
both brands can follow along the road trip on Merrell's
Instagram and will have a chance to win exciting
giveaways.
The collection will be also available at key retailers,
including Zappos in the U.S. and Sports Experts in Canada. The deal was facilitated by FCA's
global licensing agency IMG.
For more information on Merrell, please visit merrell.com. For
more information on Jeep, please visit jeep.com.
ABOUT MERRELL:
Merrell exists to share the simple power of being outside and is
committed to building an inclusive and sustainable environment for
future generations to enjoy. As the global leader in outdoor active
footwear with the Moab hiking boot and Jungle Moc, Merrell is
focused on merging performance, styling, and comfort to empower all
people to confidently explore the outdoors. The brand was recently
named Footwear News' 2022 Brand of the Year for promoting a more
diverse vision of the outdoors. Visit Merrell.com or follow us on
social @merrell. Merrell is a division of Wolverine World Wide,
Inc. (NYSE: WWW), one of the world's leading marketers and
licensors of branded casual, active lifestyle, work, outdoor sport,
athletic, children's and uniform footwear and apparel.
Jeep Brand
Built on more than 80 years of legendary
heritage, Jeep is the authentic SUV brand that brings capability,
craftsmanship and versatility to people who seek extraordinary
journeys. The Jeep brand delivers an open invitation to live life
to the fullest by offering a broad portfolio of vehicles that
continues to provide owners with a sense of safety and security to
handle any journey with confidence. The Jeep vehicle range consists
of the Cherokee, Compass, Gladiator, Grand Cherokee, new three-row
Grand Cherokee L, Grand Cherokee 4xe, Renegade and Wrangler and
Wrangler 4xe. Jeep Wave, a premium owner loyalty and customer care
program that is available to the entire Jeep 4x4 lineup, is filled
with benefits and exclusive perks to deliver Jeep brand owners the
utmost care and dedicated 24/7 support. The legendary Jeep brand's
off-road capability is enhanced by a global electrification
initiative that is transforming 4xe into new 4x4 in pursuit of the
brand's vision of accomplishing Zero Emission Freedom. All Jeep
brand vehicles will offer an electrified variant by 2025.
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SOURCE Merrell