Mobil Travel Guide Goes Mobile
01 Novembre 2005 - 4:43PM
Business Wire
Mobil Travel Guide today announced a new concept in mobile
electronics that re-writes the book on travel information. The
revolutionary travel tool is based on Mobil Travel Guide's
half-century tradition of rich information and objective Star
Ratings, combined with built-in mapping, global positioning system
(GPS), constant search processes, and an extraordinary degree of
personalization. The result: a guide that knows the traveler's
tastes and location, and that alerts the traveler to interesting
places nearby. "Mobil Travel Guide's new offering reflects the
changing wants and needs of today's travelers," said Shane
O'Flaherty, vice president of Quality Assurance, Mobil Travel
Guide. "More people are mobile, planning their travel via laptop or
handheld. Travelers can now keep Mobil Travel Guide's highest
quality information at their fingertips." Mobil Travel Guide is
immediately releasing 10 of its popular guides in the new format,
known as Spot Guides(TM), a mobile technology developed by
Chicago-based Earthcomber LLC. The guides operate as extensions to
the basic Earthcomber platform. Each guide offers in-depth
destination content that can either be browsed, like a hyperlinked
book, or continuously searched based on the traveler's current
location and interests. Interactive links are available to connect
guidebook content with corresponding map locations. Personalization
features allow travelers to precisely specify what they want to
find. Each guide searches constantly for all of the things the
traveler is interested in, based on the user's preferences and
current location. The initial set of Mobil Spot Guides includes
guides to 10 major American cities, with additional guides
available in the near future. The guides employ the Mobil Star
Rating system to provide impartial, objective ratings of hotels and
restaurants. The guides also provide extensive reviews of
attractions and shopping. The Mobil guides are priced between
$10.95 and $14.95. The guides, maps, and software can be downloaded
at www.earthcomber.com. The technology currently works on
Palm(TM)-powered smartphones and PDAs. Versions for Windows
Mobile(R) handhelds, Blackberry(TM) devices, and more common cell
phones are expected for release shortly. About Mobil Travel Guide
Mobil Travel Guide publishes more than 30 guidebooks and atlases
covering the U.S. and Canada, including our Regional Travel
Planners, NASCAR Travel Planner, the Where to Eat series, On the
Road with your Pet, the America's Byway Series, America's Best
Hotel & Resort Spas, and America's Best Hotels and Restaurants.
Mobil Travel Guide's online Road Trip Planner at
www.mobiltravelguide.com offers online customized vacation planning
and hotel reservations. When it comes to travel, Mobil Travel Guide
provides consumers with recommendations they can trust. About
Earthcomber LLC Headquartered in River Forest, Illinois,
Earthcomber LLC is dedicated to involving people with the world
around them through the advancement of universal mobile media and
personal technologies that reveal opportunities, create meaningful
commerce, and promote communities of interest. Palm and Treo are
among the trademarks or registered trademarks owned by or licensed
to Palm, Inc. Windows Mobile is a registered trademark of Microsoft
Corporation in the United States and/or other countries. Blackberry
is a trademark of Research In Motion Limited. Spot Guide, Combing,
and Earthcomber are trademarks of Earthcomber LLC.
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