ADDING MULTIMEDIA Mobil 1 Named the Official Motor Oil for S&S Cycle's Proven Performance Engines; Mobil 1 Also to Be the Offici
02 Février 2006 - 7:10PM
Business Wire
ExxonMobil today announced that S&S Cycle has named Mobil 1(R)
motorcycle oil the official oil for S&S Proven Performance
engines and the S&S Customer Support Center, which houses the
Dealer Training & Certification Facility, in La Crosse, Wis.
The announcement was made after months of rigorous testing by the
product development team at S&S Cycle to ensure that Mobil 1
met the standards for maintaining the company's Proven Performance
engines. "We are extremely pleased to have the elite group of
engine builders at S&S Cycle endorse Mobil 1," said Brad
Onofrio, automotive marketing manager -- Americas Region, Exxon
Mobil Lubricants & Specialties Company. "Having their
endorsement as the official oil for S&S Cycle says a lot about
the high quality and performance of Mobil 1." "We are very excited
to team up with ExxonMobil to endorse the Mobil 1 brand," said
S&S president Brett Smith. "Like the other strategic
relationships we have, it's very important for us to endorse only
the best and we know that this relationship with Mobil 1 is
definitely going to be positive for our industry. We've used Mobil
1 for many years and now an official endorsement is very fitting
for both companies. Using Mobil 1 at our Customer Support Center,
which houses the Dealer Training & Certification Center, is
another important step as we continue to grow and expand our
operations and commitment to the industry." ExxonMobil and S&S
will bring the Mobil 1 product to the V-Twin market through a
variety of distribution channels. Details on distribution and
upcoming programs will be announced February 3-5, 2006, at the
V-Twin Expo in Cincinnati by S&S and ExxonMobil
representatives. Mobil 1 motorcycle oils are based on proven,
advanced synthetic oil technology. These unique, fully synthetic
motorcycle oils are scientifically engineered to withstand the
extreme heat produced by high-revving motorcycle engines and the
toughest riding conditions. These formulations are designed
specifically for the unique needs of motorcycles. S&S Cycle has
been a leading manufacturer of Proven Performance V-Twin motorcycle
components and engines for over 45 years. The company supplies
components and/or engines to several large custom motorcycle
builders, including American Ironhorse, Arlen Ness, Big Bear
Choppers, Big Dog, BMC, Bourget Bike Works, Hellbound Steel, Rucker
Performance, Swift, Titan, Ultra, Vengeance and Victory. Additional
information about S&S Cycle can be found at www.sscycle.com.
Mobil 1 motorcycle oils can be found at leading retailers
nationwide and are available as Mobil 1 Racing 2T, Mobil 1 MX4T
10W-40 and Mobil 1 V-Twin 20W-50. Additional information about
Mobil 1 and other ExxonMobil lubricants can be found at
www.mobiloil.com. ExxonMobil and Mobil 1 are trademarks of Exxon
Mobil Corporation (NYSE:XOM) or one of its subsidiaries.
Exxon Mobil (NYSE:XOM)
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