Circle K marks its third year promoting
workplace kindness with Kindness Week, running from January 25-31, 2025, across the company's
European store network.
LAVAL,
QC, Jan. 27, 2025 /PRNewswire/ -- Building on
the success of Kindness Day over the past two years, Circle K is
launching a full week of kindness campaigns across its European
store network, with local activities designed to promote mutual
respect and foster a safe, inclusive work environment for all.
These include customer-focused recognition, such as "pay it
forward" in which customers treat the next person to a free coffee,
as well as rewarding kind customers through awards and in-store
acknowledgements.
"While most customers treat our team members with respect, a
small percentage engage in negative behavior, ranging from verbal
harassment to assaults. Kindness Week is our annual effort to
remind customers about the importance of respect while recognizing
those who show kindness. We're doubling down on this effort with a
full week of activity. Over the last three years, we've heard
countless stories from our store team members about how this
initiative makes them feel heard. Their feedback is a powerful
reminder of why we continue this important campaign.," says
Preben Kristiansen, Head of HR
Europe.
Harassment in the workplace remains a persistent challenge for
many customer-facing industries – including Circle K, where
approximately one-third of European store team members surveyed in
2024 reported that they have experienced harassment from customers.
The company's efforts to address harassment go beyond Kindness Days
and, over the past three years, it has implemented a range of
measures to ensure team members feel safe and supported at
work.
Initiatives include:
- Team and leadership training on harassment prevention and
de-escalation strategies
- Simplified reporting mechanisms for incidents, backed by
confidential helplines
- Customer awareness, with visible signage at stations to promote
respect for staff
- Access to counseling services through Circle K's Employee
Assistance Program
These efforts are part of the company's global commitment to
combat workplace harassment while promoting positive customer
interactions.
Questions from media - Media Relations: Lisa Koenig, Global Communications, Tel: (450)
662-6632, ext. 6611, communication@couche-tard.com
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