LOUISVILLE, Colo., April 4,
2023 /PRNewswire/ - (TSX: CWEB) (OTCQX: CWBHF)
Charlotte's Web Holdings, Inc. ("Charlotte's Web" or the
"Company"), the market leader in cannabidiol ("CBD") hemp extract
wellness products is pleased to announce the appointment of
Andrew Shafer as its Chief Marketing
Officer (CMO).
With over two decades of marketing experience, Mr. Shafer brings
a wealth of expertise and a proven track record for delivering
results in hyper-competitive consumer verticals. He has led
marketing and advertising initiatives in brand strategy, digital
experience design, and social marketing. He brings a unique
perspective from both communications and customer experience.
In his most recent role as Executive Director and Head of Brand
Marketing at Verizon, he spearheaded the development of positioning
strategies that expanded brand leadership across consumer and
business segments. Mr. Shafer led marketing partnerships across
retail channels, as well as key strategic relationships with major
sports leagues and professional sports teams.
In addition to his leadership in brand marketing, Mr. Shafer
also excels in customer experience design and development. As
Director of Digital Experience at Verizon, he designed and launched
an omnichannel digital experience strategy that reduced customer
friction points and increased engagement. He also led digital
advertising and social media strategies that grew social
communities, increased engagement, and elevated sales. Prior to his
time at Verizon, Mr. Shafer held various leadership positions in
marketing and advertising, including as Marketing Manager at
Mercedes-Benz USA, and as a
Partner at Ogilvy & Mather.
In his new role at Charlotte's Web, Mr. Shafer will lead the
Company's marketing initiatives in both traditional consumer
retail, as well as digital and social channels to drive online
sales. Near-term priorities will include cross-platform activations
with Major League Baseball and sports verticals for the new
Charlotte's Web NSF Certified for Sport® broad spectrum CBD product
line. He will also oversee the Company's corporate social
responsibility (CSR) and B Corp initiatives.
"Andrew's extensive experience in managing multi-disciplinary
teams, developing brand strategies, and creating effective
cross-channel marketing campaigns, makes him the ideal candidate
for our CMO position," Jacques
Tortoroli, Chief Executive Officer of Charlotte's Web said.
"Andrew will be responsible for developing and executing
comprehensive marketing strategies that increase brand awareness,
drive sales growth, and enhance customer engagement across all
channels. We are confident that his unique perspective and
results-oriented approach will drive our brand to new heights, and
we are thrilled to have him onboard."
Andrew holds a Bachelor of Fine Arts degree in Psychology from
Gettysburg College, and has completed
various executive training programs, including Harvard Business School's Driving Digital &
Social Strategies, USC Marshall School
of Business's Management Development Program, and Chicago Booth
School of Business's Strategic Marketing Management.
About Charlotte's Web Holdings,
Inc.
Charlotte's Web Holdings, Inc., a Certified B Corporation
headquartered in Denver, is the
market leader in innovative hemp extract wellness products under a
family of brands that includes Charlotte's Web™, CBD Medic™, and
CBD Clinic™. Charlotte's Web whole-plant CBD extracts come in
full-spectrum and broad-spectrum (THC-free) options, including the
world's only broad-spectrum CBD certified NSF for Sport®, which is
the official CBD of Major League Baseball©. Founded by the seven
Stanley Brothers, Charlotte's Web
ignited the CBD industry when the brothers came to global
prominence with the coverage of a young girl's astounding reaction
to their hemp extract. Their advocacy changed laws, public
perception, and research around the vast health potential of
plant-based solutions. The Stanleys built their business with the
mission to bring botanical options to health seekers worldwide.
Charlotte's Web branded premium quality products start with
proprietary hemp genetics that are North American farm-grown using
organic and regenerative cultivation practices. The Company's hemp
extracts have naturally occurring botanical compounds including
cannabidiol ("CBD"), CBC, CBG, terpenes, flavonoids, and other
beneficial compounds. The Company's CW Labs R&D division
advances hemp science at a center of excellence in Louisville, Colorado. Charlotte's Web product
categories include CBD oil tinctures (liquid products) CBD gummies
(sleep, stress, exercise recovery), CBD capsules, CBD topical
creams and lotions, as well as CBD pet products for dogs.
Through its substantially vertically integrated business model,
Charlotte's Web maintains stringent control over product quality
and consistency with 20+ product lot testing for quality assurance.
Charlotte's Web products are distributed to retailers and health
care practitioners throughout the U.S.A, and online through the Company's
website at www.charlottesweb.com.
© Major League Baseball trademarks and copyrights are used with
permission of Major League Baseball. Visit MLB.com.
Forward-Looking Information
Certain information in this news release constitutes
forward-looking statements and forward-looking information within
the meaning of applicable securities laws (collectively,
"forward-looking information"). In some cases, but not
necessarily in all cases, forward looking information can be
identified by the use of forward-looking terminology such as
"plans", "targets", "expects" or "does not expect", "is expected",
"an opportunity exists", "is positioned", "estimates", "intends",
"assumes", "anticipates" or "does not anticipate" or "believes", or
variations of such words and phrases or state that certain
actions, events or results "may", "could", "would", "might", "will"
or "will be taken", "occur" or "be achieved". In addition, any
statements that refer to expectations, projections or other
characterizations of future events or circumstances contain
forward-looking information.
Statements containing forward-looking information are not
historical facts, but instead represent management's current
expectations, estimates and projections regarding the future of
our business, future plans, strategies, projections, anticipated
events and trends, the economy and other future conditions.
Forward-looking information is necessarily based on a number of
opinions, assumptions and estimates that, while considered
reasonable by the Company as of the date of this news release, are
subject to known and unknown risks, uncertainties, assumptions and
other factors that may cause the actual results, level of activity,
performance or achievements to be materially different from those
expressed or implied by such statements containing forward-looking
information. Although these statements containing forward-looking
information are based on assumptions the Company considers to be
reasonable based on the information available on the date such
statements are made, such statements are not guarantees of future
performance and readers are cautioned against placing undue
reliance on forward-looking information.
The material factors and assumptions used to develop the
forward-looking information herein include, but are not limited to,
international and political considerations; regulatory changes;
and the factors discussed throughout the "Risk Factors" section of
the Company's most recently filed annual information form available
on www.SEDAR.com and in the Company's most
recently filed Annual Report on Form 10-K and quarterly report on
Form 10-Q as amended, and other filings with the Securities and
Exchange Commission available on www.SEC.gov. Except
as required by applicable securities laws, the Company undertakes
no obligation to publicly update any forward-looking information,
whether written or oral, that may be made from time to time,
whether as a result of new information, future developments or
otherwise.
Charlotte's Web Holdings, Inc.
THE WORLD'S MOST TRUSTED HEMP EXTRACT™
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SOURCE Charlotte's Web Holdings, Inc.