Unique tastes and treats for all your summer entertaining
needs
To view the Social Media Release, click here:
http://smr.newswire.ca/en/loblaw-companies-limited/presidents-choice-summer-entertaining
BRAMPTON, ON, May 19 /PRNewswire/ - 'Tis the season for
backyard barbeques, picnics in the park, ice cream on the patio and
of course, the President's Choice® Summer
Insider's Report®. Now in stores across
Canada, the President's
Choice® Summer Insider's Report®
is packed with food, flavour and fun to help Canadians get the most
out of summer!
"This year the President's Choice® Summer
Insider's Report® features unique and exciting
new products for entertaining, with the quality and flavour
Canadians have come to depend on," says Tom
Filippou, Executive Chef, PC® Cooking
Schools.
From President's Choice® The
Decadent® Ice Cream Sandwiches and finger-licking
sauces to marinades and refreshing sparkling juices, look no
further than your local Loblaw banner store for new twists on old
favourites and our hottest food trends this season - like the mini
revolution!
Slide into summer with a mini revolution and cool ice
cream
After the successful launch of sliders last year, President's
Choice® product developers went mad for mini!
"The biggest trend in barbeque for the President's
Choice® brand is mini," says Maria
Charvat, Vice President, Product Development at Loblaw
Companies Limited. "New this summer is a variety of fresh and
frozen beef, brisket and chicken sliders and mini sausages. And, we
created four adorable and delicious buns to go with them that are
truly the perfect finger foods for summer gatherings or through the
year as the perfect size sandwich bread for kids."
- Must Try! PC® Fully Cooked Fire
Roasted Sweet Italian Mini Pork Sausages - We captured authentic
flavour by seasoning our new mini sausages with fennel, coriander
and paprika. They're fully cooked, so just heat and serve on our
New! PC® Mini Top-sliced Hot Dog Buns,
which stand upright so they're easy to load and the fillings stay
inside. Don't forget to check out our entire range of mini Smokies™
and sausages.
- Must Try! PC® Smokin' Stampede™
Brisket Sliders - Our Smokin' Stampede™ Sauce was smothered all
over a beef brisket (an exceptionally flavourful cut) to create
these new sliders. Serve them on our new PC® Mini
Ciabatta Buns to absorb the tasty sauces and juices from your
burgers.
- Must Try! PC® Blue Menu™ Angus Slider - With 45 per cent less fat than
our original Angus sliders, these weigh in at 1.5 ounces. Serve
them as teasers or as part of the main course.
- Also available in the fresh case are New!
PC® Prime Rib Sliders Mini Beef Burgers, great
served on our PC® Sesame Slider Mini Burger Buns
and smothered in our Must Try! PC®
Barbecue Sauce.
To cool down a hot grill this year's President's
Choice® Summer Insider's Report®
features new ice cream flavours, cones, syrup and toppings to
tantilize any ice-cream lover's taste buds.
- Must Try! PC® The Decadent® Ice Cream
Sandwich -This year we got the cool idea to sandwich sumptuous
chocolate or vanilla ice cream between two of our famous The
Decadent® cookies. You'll love that our cookies soften
just enough so you can bite through our sandwiches without the ice
cream oozing out. They're individually wrapped so they're great for
handing out at parties.
- New! PC® Ice Cream Shop Flavours Ice
Cream -With five new flavours bringing our total to a whopping 19,
we've got classics that will take you back to the days of
old-fashioned ice cream parlours with lots of fun new flavours,
too. As always, these are real ice creams made with 100 per cent
Canadian milk. New flavours include Peanut Butter and Chocolate,
Strawberry Shortcake, Pralines and Cream, Pink Lemonade and Dark
Chocolate.
Summer lovin' for foodies
With favorites from the grill and the freezer covered, the
President's Choice® brand also has new products
from morning 'til night and all the snack breaks in between! Old
classics and new recipes are made easy by the President's
Choice® brand this summer.
- Must Try! PC® S'mores Kit - Get all
your s'mores ingredients in one package! This fun, handy kit
includes one bag of marshmallows, three bars of milk chocolate and
two sleeves of graham crackers - enough for about 24 s'mores (with
extra marshmallows for munching)! Throw these babies over the fire
- or the barbecue - for lasting summer memories.
- Must Try! PC® Coconut Cream Pie - We
know the last thing you want to do is turn on the oven this summer,
so stick to no-bake desserts. The recipe was inspired by one of the
country's favourite local pastry chefs and is so over-the-top
luscious the first ingredient is real whipped cream! Just thaw this
beauty and it's ready to serve to guests whenever you are. Or, pack
it frozen for a picnic and let it thaw on the way there.
- New! PC® Spicy Tzatziki Yogurt Dip -
For the adventurous snacker, the President's
Choice® brand has turned up the heat. We added fiery
jalapeño peppers, crushed chili pepper and a hint of smoked paprika
to create some serious flavour explosions. Great with vegetables,
sandwiches and pita bread, try it smothered over grilled meats for
a new family favorite.
- Must Try! PC® Peanut Butter Filled
Pretzels - these crunchy bite-sized pretzel squares stuffed with a
rich and creamy peanut butter filling practically melt in your
mouth! Keep a bowl out for hungry snackers and watch them
disappear.
You're invited!
Need to taste it to believe it? One and all are invited to
sample our hottest food and beverage trends at the President's
Choice® Summer Tour. Stopping in 170 stores across
the country beginning May 19th, our
PC® Summer Insider's Report®
BBQ Trailer and PC® Ice Cream Shop Truck will
bring the tastes of summer to your local Loblaw banner store. As
our guest, you will get an exclusive tasting of our 100 per cent
sparkling fruit juice, our delicious new sliders and our new mouth
watering ice cream flavors. To see when the tour will be in your
neighbourhood, please visit pc.ca or check out the President's
Choice® brand on Facebook at
http://www.facebook.com/#!/presidentschoice.
Give back by piling high
Looking for a fun way to give back? Help us build the World's
Tallest Virtual Ice Cream on our Facebook page! We will donate
$1.00 for every scoop we get to the
President's Choice® Children's Charity up to our
goal of $50,000, so help us reach
that goal and start scooping!
President's Choice® products are available at
Loblaws, Zehrs, Zehrs Great Food, Fortinos, Real Canadian
Superstore, Atlantic Superstore, SaveEasy, Freshmart, Provigo,
Extra Foods and more. Product pricing and availability may vary by
banner and region. For more information, visit pc.ca.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor
and a leading provider of drugstore, general merchandise and
financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees
employ more than 136,000 full-time and part-time employees. Through
its portfolio of store formats, Loblaw is committed to providing
Canadians with a wide, growing and successful range of products and
services to meet the everyday household demands of Canadian
customers. Loblaw is known for the quality, innovation and value of
its food offering. It offers Canada's strongest control (private) label
program, including the unique President's
Choice®, no name® and Joe Fresh Style® brands. In addition,
the Company makes available to customers President's Choice
Financial® services and offers the
PC® points loyalty program.
Product samples, regional versions of the President's
Choice® Summer Insider's Report®
and high-resolution images are available.
/NOTE TO EDITORS: Media Assets accompanying this story are
available as follows:
Photo:
http://smr.newswire.ca/media/articles/1289/pc-blue-menu-angus-sliders-mini-lean-angus-beef-burgers.jpg
http://smr.newswire.ca/media/articles/1289/pc-the-decadent-ice-cream-sanwiches.jpg
Video:
http://www.newswire.ca/en/releases/mmnr/smr/Grilling_Tips_EN.flv
http://www.newswire.ca/en/releases/mmnr/smr/How-to_Make_An_Ice_Cream_Cake_with_a_Cookie_Crust_EN.flv
http://www.newswire.ca/en/releases/mmnr/smr/How-to_Slice_a_Flank_Steak_EN.flv
http://www.newswire.ca/en/releases/mmnr/smr/How_to_Grill_Fruit_on_the_BBQ_EN.flv
SOURCE Loblaw Companies Limited