BRAMPTON, ON, April 12, 2012 /PRNewswire/ - (TSX: L) -
President's Choice® Children's Charity is proud
to announce that its two-week Helping Kids Live Life
Well™ paper icon campaign held at Loblaw
corporate and participating franchise stores raised more than
$2.3 million. One hundred percent of
funds generated will be distributed to families with children who
have disabilities and to support local childhood nutrition
programs.
Focused on making lives easier for children across Canada, this campaign on behalf of
President's Choice® Children's Charity recorded
its best ever results and exceeded the fundraising goal of
$2.2 million.
"Our Helping Kids Live Life Well™ paper
icon campaign was an incredible success and we would like to thank
our customers for making it possible," says Peggy Hornell, senior director, President's
Choice® Children's Charity. "With close to 1.2
million paper icons sold across the country in just two weeks, our
customers have once again demonstrated their generosity and have
confirmed that they share our commitment to helping children across
Canada live to their full
potential."
As one of its funding priorities, President's
Choice® Children's Charity supports
nutritious breakfast, lunch and snack programs through Breakfast
for Learning and Boys & Girls Clubs of
Canada. In Newfoundland and Labrador, Breakfast for Learning works
in partnership with Kids Eat Smart Foundation and in
Quebec, Breakfast for Learning
provides funding to Club des petits dejeuners, in addition
to providing direct program funding in this province. The
Charity understands that nutrition is fundamental to children's
health and that a well-nourished child is likely to learn better,
so it aims to provide the resources to help fuel a better learning
environment. In 2011, President's Choice®
Children's Charity supported more than 4,000 nutrition programs
across Canada.
Another funding priority for the Charity is providing financial
grants for families whose children have disabilities. In
2011, President's Choice® Children's Charity
provided grants to more than 1,800 families across Canada to assist with the costs of equipment,
home accessibility, respite care, developmental and physical
therapy and accessible vehicles.
Loblaw created President's
Choice® Children's Charity to empower
its store colleagues, franchisees and their employees to support
families in communities where the Company has retail locations.
Since 1989, the charity has awarded more than $72 million, reaching more than 10,000 Canadian
families. The costs of the Charity's administration and operations
are fully funded by Loblaw, ensuring that 100 per cent of every
dollar donated goes directly to helping children with disabilities
and nutrition programs in the regions where the money is
raised.
Making a Positive Difference in the Community is one of
the five corporate social responsibility principles that shape the
way Loblaw conducts business. Fundraising initiatives in support of
President's Choice® Children's
Charity is just one example of how Loblaw continues to be active in
communities on national, regional and local levels. This includes a
bi-annual national food drive in partnership with Food Banks Canada
to address hunger across Canada, a
partnership with WWF-Canada to mobilize Canada to take environmental action and
support to a number of local charitable organizations across the
country.
Donations can be made at the following Loblaw corporate and
franchise store locations: Loblaws®,
Zehrs®, Your Independent
GrocerTM, valu-mart®,
Fortinos®, Real Canadian
Superstore®, Real Canadian Wholesale
Club®, Extra Foods®,
nofrills®, Atlantic
Superstore®, Dominion®
(Newfoundland and Labrador only), SaveEasy®,
Maxi®, Maxi & Cie®,
Provigo®, Cash & Carry, Club
Entrepot,, Club Entrepot Provigo®
and Les Entrepots Presto®.
For more information about President's
Choice® Children's Charity and to
apply for a grant please visit www.pc.ca/charity or call
1-866-996-9918.
About President's
Choice® Children's
Charity
President's Choice® Children's Charity
helps Canadian children live to their full potential. They are
committed to supporting children's health and wellness across
Canada. With a focus on
childhood nutrition and children with disabilities, President's
Choice® Children's Charity helps kids through
grants for childhood nutrition programs and provides support for
families with a child with a disability. The cost of administration
and operations of the Charity is funded by Loblaw Companies
Limited, ensuring that 100 per cent of every dollar donated goes
directly to helping kids and their families. The Charity
offers funding across Canada and
dollars are granted in the region in which they are
raised. Since 1989, the charity has awarded more than
$72 million, reaching more than
10,000 Canadian families. For more information on President's
Choice® Children's Charity or to donate online,
visit www.pc.ca/charity.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and
a leading provider of drugstore, general merchandise and financial
products and services. Loblaw is one of the largest private sector
employers in Canada. With more
than 1,000 corporate and franchised stores from coast to coast,
Loblaw and its franchisees employ more than 135 000 full-time and
part-time employees. Through its portfolio of store formats, Loblaw
is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday
household demands of Canadian consumers. Loblaw is known for the
quality, innovation and value of its food offering. It offers
Canada's strongest control
(private) label program, including the unique President's
Choice®, no name® and
Joe Fresh® brands.
In addition, the Company makes available to consumers
President's Choice Financial® services and offers
the PC® points loyalty program.
SOURCE Loblaw Companies Limited