TORONTO, Jan. 20, 2022 /CNW/ - Joe Fresh is excited
to announce its latest collaboration with long-time partner
Sasha Exeter, Brand Marketer and
Entrepreneur. This capsule collection includes activewear and
lounge wear for Women, Kid Girl and Toddler Girl, and for the first
time will introduce pieces for Kid Boy, Toddler Boy and Men. The
limited-edition collection will be available online and in select
retail stores on January 27,
2022.
"I have really taken the time to gather all the feedback from my
community and incorporated it into a collection that not only
provides more options, but is diverse in size and offers something
for the whole family," says Sasha
Exeter.
Joe Fresh has been partnering with Sasha
Exeter since 2017 and launched their first collaboration
with her last year. A former elite athlete, Sasha has helped apply
a technical lens to activewear that is both affordable and stylish.
Sasha has worked with her highly engaged community for design input
to help co-create a collection so that there is something for
everyone. This new collection marks the start of a series of
collaborations and exciting moments to come in 2022.
"Working alongside Sasha to design this collection has been so
great, especially to be able to use her knowledge as an athlete,"
says Geneviève-Josee Finck, Sr.
Director of Product Development at Joe Fresh. "We are excited
to give customers a more behind-the-scenes look with videos on our
digital channels of what it takes to design a collection that is
both functional for activewear and stylish for streetwear."
The limited-edition Joe Fresh X Sasha Exeter collection will
have over 20 styles, including a one-piece catsuit, crossover
leggings and matching sets, including some styles made with
recycled materials. It is available in sizes XS-3X women, XS – XXL
men, 2-5T toddler and S-XL kid.
High-res images of the Joe Fresh X Sasha Exeter capsule
collection can be downloaded here.
About Joe Fresh
Essential Style. Exceptional Value. Founded in 2006, Joe Fresh
offers accessible, modern design in lifestyle collections for
women, men, and children. Today one of Canada's leading
fashion retailers, Joe Fresh brings a contemporary point of view to
everyday wardrobe favourites full of colour, polish, and thoughtful
details. In categories spanning apparel, accessories, footwear and
beauty, Joe Fresh provides quality and style for the entire family.
In Canada, Joe Fresh products are available in more than 1,450
retail locations; including over 350 Loblaw locations, 1,300
Shoppers Drug Mart locations, 9 freestanding Joe Fresh stores and
JoeFresh.com. Joe Fresh is also available internationally through
local partners in the United
States. For more information, please
visit joefresh.com.
About Sasha Exeter
Sasha Exeter is a
Canadian based content creator, brand marketer and entrepreneur.
She is the founder of www.sashaexeter.com, a one of a kind
digital destination where she shares her very real and always
truthful approach to living her life with a focus on fitness,
wellness, education and motherhood. A single mother with a thriving
career as a sought after brand collaborator, Sasha hopes her
platform and voice will inspire and motivate people to create
positive change both for themselves and the circle that surrounds
them. It is her unique approach to fitness and wellness that
encourages just about anyone to not only move their body, but to
take care of it from the inside out. And she should know. She is a
retired elite athlete, left a high level corporate job to create
her own brand and she beat not one, but two, life-threatening
chronic illnesses through a holistic approach to diet and exercise.
It is that expert knowledge, deep experience and sheer perseverance
combined with her honest approach to sharing her journey that
resonates with so many people as well as the brands she partners
with. The Toronto native has created award winning
campaigns with like minded brands that share her commitment to
supporting peoples lives and lifting them up. Collaborative
partners include BMW, Indigo, Activia and Clinique and she is very
proud to the national face of Joe Fresh Active. She is a true
pioneer in the digital space and lives every precious moment of
every day by her credo, "You don't have to have it all to be good
enough."
SOURCE Loblaw Companies Limited - Joe Fresh