New Schneiders Breakfast Sandwiches and Breakfast
Bites offer Canadian consumers an irresistibly delicious,
convenient, and protein-rich breakfast in under two minutes,
available at major grocery retailers across Canada.
MISSISSAUGA, ON, Sept. 12,
2024 /PRNewswire/ - Maple Leaf Foods Inc. (TSX:
MFI), announced today the launch of innovative new products under
the Schneiders® brand. Schneiders® Breakfast
Sandwiches and Breakfast Bites are available in eight delicious
varieties to suit appetites of all ages and interests.
Available in the frozen breakfast aisle and ready in under two
minutes, these delicious new products bring the convenience and
great taste of quick-service restaurant (QSR) breakfasts to
Canadian grocery stores and into the homes of Canadians from coast
to coast to coast. Consumers can now enjoy a convenient and
protein-rich breakfast that delivers on taste, all without
compromising on quality, flavour, or ingredients.
Schneiders® Breakfast Sandwiches offer
savoury, protein-rich satisfying combinations of authentically
crafted meats, fluffy scrambled eggs, and real cheddar cheese on a
tasty English muffin or buttery croissant. Offering 15g of protein,
these super convenient sandwiches are ideal for the breakfast rush
or as a nutritious snack.
Consumers can choose from four options of Schneiders®
Breakfast Sandwiches:
- Bacon & Egg Croissant: Bacon, egg, and cheddar
cheese on a croissant
- Bacon & Egg: Bacon, egg, and cheddar cheese on an
English muffin
- Sausage & Egg: Pork sausage, egg, and cheddar cheese
on an English muffin
- Back Bacon & Egg: Ham, egg, and cheddar cheese on an
English muffin
Schneiders® Breakfast Bites help Canadians get
their day started on the right low carb footing, with a variety of
delicious combinations. Each serving contains at least 10g of
protein and are made with eggs, premium cheeses, and fibre-rich
vegetables, all brought to life with Schneiders® premium
meats. There is also a vegetarian alternative allowing more
Canadians to enjoy Schneiders® products.
Schneiders® Breakfast Bites are available in four
varieties:
- Bacon & Cheddar: Egg, bacon, and cheddar
cheese
- Ham & Swiss: Egg, ham, and Swiss cheese
- Sausage & Three Cheese: Egg, sausage, and three
cheese blend
- Spinach, Red Pepper &
Parmesan: Egg, spinach, red pepper, and parmesan
cheese
"Breakfast is the most important meal of the day, but many
Canadians struggle to find time to prepare satisfying and
nutritious food in the morning," said Jitendra Sagili, Chief Innovation & Food
Technology Officer at Maple Leaf Foods. "We developed these
delicious new breakfast products to address this unmet need in the
retail market and provide consumers with convenient, high-quality,
and great-tasting breakfast options that are rich in protein and
can be enjoyed at home or on-the-go."
The new Schneiders® breakfast products are part of
Maple Leaf Foods' broader innovation strategy as a consumer
packaged goods-driven business to create new, sustainably produced
products that meet the evolving needs and preferences of consumers.
For more than 130 years, Canadians have adored the heritage and
quality of the Schneiders® brand, renowned for its
commitment to producing delicious tasting, premium meat
products.
"The Schneiders® brand has a long history of
delivering premium quality and taste to Canadians, and we are
excited to expand the brand into new growing product categories
with these Breakfast Sandwiches and Breakfast Bites," said
Patrick Lutfy, Senior Vice
President, Marketing at Maple Leaf Foods. "We are committed to
bringing more innovation to the breakfast table, offering consumers
more choices that fit their lifestyles and preferences."
Schneiders® new Breakfast Sandwiches and Breakfast
Bites are now available at major grocery retailers across
Canada, marking a significant
milestone in Maple Leaf Foods' journey to provide consumers with
more innovative products from its portfolio of leading brands
including Schneiders®, Maple Leaf®,
Greenfield Natural Meat Co.®, Lunch Mate™, Grab'N
Snack™, Fantino and Mondello®, Mina®, Field
Roast™, and LightLife®.
To learn more about Maple Leaf Foods brands, visit
mapleleaffoods.com
About Maple Leaf Foods
Maple Leaf Foods is a carbon neutral company with a vision to be
the most sustainable protein company on earth, responsibly
producing food products under leading brands including Maple
Leaf®, Maple Leaf Prime®, Maple Leaf Natural
Selections®, Schneiders®,
Schneiders® Country Naturals®,
Mina®, Greenfield Natural Meat Co.®,
LightLife® and Field Roast™. The Company employs
approximately 13,500 people and does business primarily in
Canada, the U.S. and Asia. The Company is headquartered in
Mississauga, Ontario and its
shares trade on the Toronto Stock Exchange (MFI).
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SOURCE Maple Leaf Foods Inc.
